Your SlideShare is downloading. ×
0
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Trends in the Nonprofit Industry
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Trends in the Nonprofit Industry

4,905

Published on

Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin - Director, Internet Solutions, Blackbaud and 
Roger Craver - Founder, DonorTrends / Editor, The Agitator.

Presented at Blackbaud's 2010 Conference for Nonprofits by Steve MacLaughlin - Director, Internet Solutions, Blackbaud and 
Roger Craver - Founder, DonorTrends / Editor, The Agitator.

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,905
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1.  Trends in the Nonprofit Industry Steve MacLaughlin - Director, Internet Solutions Roger Craver - Founder, DonorTrends / Editor, The Agitator Blackbaud © 2010 Blackbaud
  • 2.  Director of Internet Solutions @ Blackbaud Working on the Internet since Al Gore invented it Book: Internet Management for Nonprofits Twitter: smaclaughlin Blog: www.blackbaud.com/connections About Steve 2 Blackbaud © 2010 Blackbaud
  • 3.  Blackbaud Index of Charitable Giving Reports revenue trends of more than 1.364 nonprofit organizations Represents $2.2 billion in yearly online revenue reported on a monthly basis Includes large, medium, and small sized organizations www.blackbaud.com/blackbaudindex 3 Blackbaud © 2010 Blackbaud
  • 4. Blackbaud © 2010 BlackbaudSource: Blackbaud Index of Charitable Giving, www.blackbaud.com/blackbaudindex !"#$%& !'(#)%& !)#(%& !"#(%& !*#(%& !+#$%& ',#-%& '+#.%& $#(%& '#(%& !.#,%& '#.%& !*(#(%& !+(#(%& !'(#(%& (#(%& '(#(%& +(#(%& *(#(%& /01203405& 6728405& 98:03405& ;0703405& <=>?=5@& A045?=5@& B=57C& D15EF& B=@& <?>0& <?F@& D?G?H2& !"#$%&'(&)*+,-.+/0$&1-2-"3&4&5&)*+"3$&-"&6&7'".*&8'00-"3&92$,+3$&& !"#$%&'()"%'*+*,-$%./0/%1#22#34% %#4%5/%634-"%'*7*48*%9'36%5:;<=% 3'&(4#>(?34$0&
  • 5. Blackbaud © 2010 BlackbaudSource: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex Large $10M+ Medium $1M - $10M Small Under $1M
  • 6.  Blackbaud Index of Online Giving Reports online revenue trends of more than 1,676 nonprofit organizations Represents $406.6 million in yearly online revenue reported on a monthly basis Includes large, medium, and small sized organizations Online pledges and recurring gifts are excluded from the analysis www.blackbaud.com/blackbaudindex 6 Blackbaud © 2010 Blackbaud
  • 7. Blackbaud © 2010 BlackbaudSource: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex !"#$% &"'$% ()"*$% (#"($% +'",$% +!"+$% #')"!$% *!"#$% #*"!$% (*")$% (#"*$% #)"*$% )")$% +)")$% ())")$% (+)")$% #))")$% #+)")$% -./0.12.3% 45062.3% 768.12.3% 9.5.12.3% :;<=;3>% ?.23=;3>% @;35A% B/3CD% @;>% :=<.% :=D>% B=E=F0% !"#$%&#'()*+(,-)./)0+"1+,)2131+4)5)6)78#+4,)1+)9):.+;8)<.""1+4)=3,>#4,)) !"#$%&'()"%'*+*,-$%./0121%3#44#56% %#6%78%956-"%564#6*%'*:*6;*%<'59%7=1>1%% 5'&(6#?(@56$2%
  • 8. Blackbaud © 2010 BlackbaudSource: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex Large $10M+ Medium $1M - $10M Small Under $1M
  • 9.  Haiti Earthquake 9 Blackbaud © 2010 Blackbaud
  • 10.  10 Blackbaud © 2010 Blackbaud
  • 11.  11 Blackbaud © 2010 Blackbaud Percentage of Fundraising from Online Large ($10M+) 5.1% Medium ($1M - $10M) 7.0% Small (Under $1M) 7.3% Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex
  • 12.  Human Services Sector Reports online revenue trends of more than 511 Human Services organizations The Human Services organizations are defined by Giving USA as charities focused on courts and legal services; employment and vocational training; food and nutrition; long-term housing and temporary shelter; public safety and community disaster relief; recreation and sports; youth development; family and children’s services; emergency assistance for families; and independent living and self-sufficiency for women, seniors, veterans, and individuals with disabilities. Blackbaud used these organizations’ National Taxonomy of Exempt Entities (NTEE) codes as reported on their 990 tax returns for grouping purposes. www.blackbaud.com/blackbaudindex 12 Blackbaud © 2010 Blackbaud
  • 13. Blackbaud © 2010 BlackbaudSource: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex
  • 14.  14 Blackbaud © 2010 Blackbaud Source: http://mashable.com/2010/09/18/social-good-infographic/
  • 15.  Blackbaud analyzed ~1,700 nonprofits with YOY data 65% of nonprofits had positive YOY growth The median YOY growth rate was 21% Year Over Year Growth 15 Blackbaud Source: Blackbaud © 2010 Blackbaud
  • 16.  Year Over Year Growth 16 Blackbaud Source: Blackbaud Amount Raised Online YOY Growth Rate $1,000,000 + 35% $500,000 - $999,999 19% $100,000 - $499,999 28% $50,000 - $99,000 13% $10,000 - $49,999 3% All Organizations 21% © 2010 Blackbaud
  • 17.  2009 Average Gift Trends 17 Blackbaud Source: Blackbaud Business / Corporations $194.05 Cultural $112.47 Family / Human Services $154.13 Foundations $209.53 Healthcare $95.21 Hospitals $120.16 Higher Education $204.05 Independent Schools $371.62 Other $110.04 Recreational / Social $134.31 Religious $196.44 All Organizations $144.72 © 2010 Blackbaud
  • 18.  77% of nonprofits had at least one gift ≥$1000 Largest online gift was $60,000 Median online major gift was $3,500 2009 Online Major Giving 18 Blackbaud Source: Blackbaud © 2010 Blackbaud
  • 19.  A lawyer by training, a copywriter and strategist by trade, and a curious and optimistic guy by nature Founder of DonorTrends Twitter: donortrends Editor of TheAgitator - www.theagitator.net About Roger 19 Blackbaud © 2010 Blackbaud
  • 20.  Growing far faster than any other channel Significant channel migration among donors 35+% of online gifts triggered by other direct response channels 85+% of all donors ‘research’ first online Start thinking about the Hidden Giant –MOBILE Far, far more than text-to-give Why is Online Important 20 Blackbaud © 2010 Blackbaud
  • 21. Blackbaud © 2010 Blackbaud Blackbaud Index of Charitable Giving Blackbaud Index of National Fundraising Performance Blackbaud Index of Online Giving Giving USA Chronicle of Philanthropy and and and other industry publications What to look for: - Overall changes - Sector changes - Acquisition rates - Retention rates - Change in net income per donor - Regional/geographic changes - Other- Size of organization, external events How to Watch Trends
  • 22.  Steady decline in number of donors Acquisition rates declining 2.2 % annually for past six years and 5.5% in recession Retention rates declining Arts/cultural hardest hit at 12.2% Health down 7.2% BUT…according to most recent Blackbaud Index the decline is leveling off—up 1.4% in latest release of Index Some Significant Trends 22 Blackbaud © 2010 Blackbaud
  • 23.  Great Board Room fodder Monitor the competition Understand best practices Spot opportunities Avoid panic What Good Does this Do for Me? 23 Blackbaud © 2010 Blackbaud
  • 24. Blackbaud © 2010 Blackbaud Greater investment in stewardship/loyalty More investment in high-yield programs - Mid-Level Donors - Planned Gifts - Monthly Giving More Sophisticated Tools - Propensity screening - Predictive Models - Reinstatement - Mid-level giving - First year donors - Planned giving - Channel predictors How is the Industry Responding
  • 25.  Blackbaud © 2010 Blackbaud
  • 26.  Thank You Steve MacLaughlin Director, Internet Solutions www.blackbaud.com/connections Roger Craver Founder, Donor Trends Editor, TheAgitator www.theagitator.net 26 Blackbaud © 2010 Blackbaud

×