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Transformational Impact of Social Media
 

Transformational Impact of Social Media

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Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel ...

Presented at the 2010 Tennessee Advancement Resources Council Conference. Covers the impact of social media on the nonprofit sector. Discusses concepts around Web 2.0, social networking, multichannel communication, online engagement, and the social web.

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    Transformational Impact of Social Media Transformational Impact of Social Media Presentation Transcript

    • Blackbaud  Transformational Impact of Social Media Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
    • Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
    • Blackbaud  3 © 2010 Blackbaud
    • Blackbaud  4 Trying to do more things © 2010 Blackbaud
    • Blackbaud  5 With more people than ever before © 2010 Blackbaud
    • Blackbaud  6 With less resources to do it © 2010 Blackbaud
    • Blackbaud  7 And social networking is just one more thing to do © 2010 Blackbaud
    • Blackbaud  8 © 2010 Blackbaud
    • Blackbaud  9 This is not hype © 2010 Blackbaud
    • Blackbaud  10 But it’s not always straightforward © 2010 Blackbaud
    • Blackbaud  Once upon a time... © 2010 Blackbaud
    • Blackbaud  12 Your Message © 2010 Blackbaud
    • Blackbaud  13 Everyone’s Message © 2010 Blackbaud
    • Blackbaud  Interrupting Impersonal Irrelevant © 2010 Blackbaud
    • Blackbaud  15 © 2010 Blackbaud
    • Blackbaud  16 © 2010 Blackbaud
    • Blackbaud  This does not Work © 2010 Blackbaud
    • Blackbaud  You already know all of this... © 2010 Blackbaud
    • Blackbaud  19 Basic Biology © 2010 Blackbaud
    • Blackbaud  20 Relationships © 2010 Blackbaud
    • Blackbaud  21 Value Engagement © 2010 Blackbaud
    • Blackbaud  22 © 2010 Blackbaud
    • Blackbaud  23 Multi-Channel Communication © 2010 Blackbaud
    • Blackbaud  24 © 2010 Blackbaud
    • Blackbaud  25 We are Wandering Tribes © 2010 Blackbaud
    • Blackbaud  Web 2.0 101 © 2010 Blackbaud
    • Blackbaud  27 Web 1.0 First Generation Web Content One Way Communication Driven by Marketing / Communications © 2010 Blackbaud
    • Blackbaud  28 Web 2.0 Second Generation Web Content Two Way Communication A Common Strategy Driven Across the Organization © 2010 Blackbaud
    • Blackbaud  29 Web 1.0 Web 2.0 © 2010 Blackbaud
    • Blackbaud  30 © 2010 Blackbaud
    • Blackbaud  31 © 2010 Blackbaud
    • Blackbaud  Social Media 101 © 2010 Blackbaud
    • Blackbaud  33 Time to reach 50 million users Radio 38 years TV 13 years Internet 4 years iPod 3 years Facebook 3 months © 2010 Blackbaud
    • Blackbaud  34 © 2010 Blackbaud
    • Blackbaud  35 © 2010 Blackbaud
    • Blackbaud  36 © 2010 Blackbaud
    • Blackbaud  37 Social Media Social Social Media Social Network Network Social Network Social Social Network Social Media Social Media Network Social Media www.you.edu Social Social Social Network Network Network Social Social Network Network Social Network Social Network Social Social Network Social Media Social Network Media Social Social Media Social Network Social Media Media © 2010 Blackbaud
    • Blackbaud  38 I just had a ham sandwich. © 2010 Blackbaud
    • Blackbaud  39 What happens in Vegas stays on... © 2010 Blackbaud
    • Blackbaud  40 Dunbar’s Number 150 © 2010 Blackbaud
    • Blackbaud  41 Reading, Writing, and Sorting © 2010 Blackbaud
    • Blackbaud  42 Is your story worth telling? © 2010 Blackbaud
    • Blackbaud  43 Are you boring? © 2010 Blackbaud
    • Blackbaud  44 Rules of the Surf © 2010 Blackbaud
    • Blackbaud  Rule #0: This is about friendraising © 2010 Blackbaud
    • Blackbaud  Rule #1: You are not in control anymore © 2010 Blackbaud
    • Blackbaud  Rule #2: Always be listening © 2010 Blackbaud
    • Blackbaud  Rule #3: Don’t focus on the technology © 2010 Blackbaud
    • Blackbaud  Rule #4: Focus on building relationships © 2010 Blackbaud
    • Blackbaud  Rule #5: It takes time, patience, and passion © 2010 Blackbaud
    • Blackbaud  So What? Who Cares? © 2010 Blackbaud
    • Blackbaud  52 California 1966 © 2010 Blackbaud
    • Blackbaud  53 The Momentum of Permission © 2010 Blackbaud
    • Blackbaud  Start Connecting! © 2010 Blackbaud
    • Blackbaud  Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Very good summer reading © 2010 Blackbaud
    • Blackbaud  © 2010 Blackbaud
    • Blackbaud  57 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud