Blackbaud

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                          Philanthropy 2.0

            Steve MacLaughlin - Director, Internet Soluti...
Blackbaud

                                                                         
 About Me
   Director - Internet Sol...
Blackbaud

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                                                       3
The...
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 The world is changing




                         © 2010 Blackbaud
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5




        Your world is changing too

                              © 2010 Blackbaud
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6




        Real things are important

                             © 2010 Blackbaud
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        Digital things are also important

                                     © 2010 Blackbaud
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        Everyone here is experiencing change

                                       © 2010 Blackba...
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                                     ...
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         Some change is easy

                         © 2010 Blackbaud
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         Some change is scary

                          © 2010 Blackbaud
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         Not everything can be explained

                                    © 2010 Blackbaud
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 Everything will be ok




                         © 2010 Blackbaud
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 Understanding Philanthropy 2.0




                                  ...
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                                   15
Philanthropy 1.0

  Single-Generational


 ...
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Philanthropy 2.0

  Multi-Generational


  Mu...
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Philanthropy 1.0 Problems




                            © 2010 Blackbaud
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                                       18
Philanthropy 1.0 Problems




     ...
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            Gen Y is
            the future.

            Gen Y is
            ...
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         Multi-Channel Communication

                                  © 2010 Blackbaud
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                       21
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                       22
                © 2010 Blackbaud
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 Change is already happening




                               © 2010 Bl...
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                                             ...
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   Netherlands and Not-for-Profit Sectors




                                           © 2010 Blackbaud
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      France and Not-for-Profit Sectors




                                         © 2010 Blackbaud
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       UK and Not-for-Profit Sectors




                                      © 2010 Blackbaud
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      What does your organisation do?




                                        © 2010 Blackbaud
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             Top Fundraising Strategies
 Netherlands         France           Italy        Germany            ...
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  Netherlands - Importance / Performance




                                       © 2010 Blackbaud
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      UK - Importance / Performance




                                      © 2010 Blackbaud
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  European Communication Methods
Netherlands           France               Italy           Germany            ...
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    Netherlands and Not-for-Profit Roles




                                          © 2010 Blackbaud
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       France and Not-for-Profit Roles




                                        © 2010 Blackbaud
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   What Technology Factors are Important




                                       © 2010 Blackbaud
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     Technology Strategy and Planning




                                        © 2010 Blackbaud
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     Technology Strategy and Planning




                                        © 2010 Blackbaud
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     Technology Strategy and Planning




                                        © 2010 Blackbaud
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       Areas of Increased Investment




                                       © 2010 Blackbaud
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      How is your website managed?




                                     © 2010 Blackbaud
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Who has primary responsibility for the website?




                                          © 2010 Blackbaud
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What is the primary purpose of the website?
  Market Your Organisation /
          Educate the Public


 Serve ...
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  Actively Using the Internet for Fundraising




                                           © 2010 Blackbaud
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What tools do you use in your Internet strategy?




                                           © 2010 Blackbaud
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   Who visits your organisation’s website?




                                         © 2010 Blackbaud
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    Do you feel your website is effective?




                                             © 2010 Blackbaud
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Top Ways for Driving Online Donations
 Netherlands          France              Italy           Germany       ...
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 Online Giving Universe




                          © 2010 Blackbaud
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                     ...
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 Online / Offline Giving Trends




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 Online Fundraising Growth




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                                                      ...
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                  ...
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               ...
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    39 Month Trend
              Source: Blackbaud




                        © 2010 Blackbaud
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                                      ...
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                                        ...
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                                      ...
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 Online Giving Benchmarks




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         You, Me, and the Bear

                          © 2010 Blackbaud
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                                        ...
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                                                ...
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                                                  ...
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    Online Major Gift Trends
                       Source: Blackbaud




                               ...
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                                       ...
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                                      ...
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         Haiti Earthquake

                     © 2010 Blackbaud
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                       75
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                                           76
            Source: Blackba...
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 What should orgs be raising?




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         Where do you fit in?

                        © 2010 Blackbaud
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 Web 2.0




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                                                    80
Web 1.0

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                       82
                © 2010 Blackbaud
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                © 2010 Blackbaud
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            Rule #1:

            You are not
            in control
            ...
Blackbaud

                          
            Rule #2:

            Always be
            listening




             ...
Blackbaud

                              
            Rule #3:

            Focus on
            building
            rel...
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            Rule #4:

            It takes
            time,
            patience...
Blackbaud

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                       88
                © 2010 Blackbaud
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            RSS
            Really Simple Syndication




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                © 2010 Blackbaud
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            Weblogs
            Social content




            Not websit...
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            You Tube
            Social video




            Internet s...
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            Flickr
            Social photos




            Raw image ...
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            Facebook
            Social networking




            Activi...
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            Twitter
            Social messaging




            140 chara...
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                © 2010 Blackbaud
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          The Future and Beyond

                            © 2010 Blackbaud
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            We can’t
            just apply
            old ideas to
           ...
Blackbaud

                               



 It’s all getting personal




                             © 2010 Blackbaud
Blackbaud

                          

            Are you
            counting
            or are you
            measur...
Blackbaud

                         



 Stick your neck out




                       © 2010 Blackbaud
Blackbaud

                                   
 Internet Management
     for Nonprofits


   27 nonprofit experts
   AFP Fu...
Blackbaud

              




            © 2010 Blackbaud
Blackbaud

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113



          Thank You


          Steve MacLaughlin
          Director, Internet Solutions
       ...
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Philanthropy 2.0

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Presented at the 2010 Civil Society Congres in the Netherlands. Focuses on trends in the global not-for-profit sector, fundraising in Europe, the use of the Internet and Web 2.0 tools, and ways that nonprofits can better leverage technology.

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Philanthropy 2.0

  1. 1. Blackbaud  Philanthropy 2.0 Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
  2. 2. Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
  3. 3. Blackbaud  3 The Agenda The Changing World Understanding Philanthropy 2.0 European Not-for-Profit Trends The Internet, Online Giving, and Web 2.0 The Future and Beyond © 2010 Blackbaud
  4. 4. Blackbaud  The world is changing © 2010 Blackbaud
  5. 5. Blackbaud  5 Your world is changing too © 2010 Blackbaud
  6. 6. Blackbaud  6 Real things are important © 2010 Blackbaud
  7. 7. Blackbaud  7 Digital things are also important © 2010 Blackbaud
  8. 8. Blackbaud  8 Everyone here is experiencing change © 2010 Blackbaud
  9. 9. Blackbaud  9 Monthly Donors Micro-Lending Twitter Membership Targeted Content Mobile Advocacy Stewardship 360° View Security High Touch Legacy Donors Major Donors Multichannel Donor Focus High Volume Email I18n L10n Mashup Analytics Personal Meetings Benchmarks Direct Mail Facebook Lifetime Value Online Giving Privacy APIs Website Peer to Peer Fundraising © 2010 Blackbaud
  10. 10. Blackbaud  10 Some change is easy © 2010 Blackbaud
  11. 11. Blackbaud  11 Some change is scary © 2010 Blackbaud
  12. 12. Blackbaud  12 Not everything can be explained © 2010 Blackbaud
  13. 13. Blackbaud  Everything will be ok © 2010 Blackbaud
  14. 14. Blackbaud  Understanding Philanthropy 2.0 © 2010 Blackbaud
  15. 15. Blackbaud  15 Philanthropy 1.0 Single-Generational Single-Strategy Single-Channel © 2010 Blackbaud
  16. 16. Blackbaud  16 Philanthropy 2.0 Multi-Generational Multi-Strategy Multi-Channel © 2010 Blackbaud
  17. 17. Blackbaud Philanthropy 1.0 Problems © 2010 Blackbaud
  18. 18. Blackbaud  18 Philanthropy 1.0 Problems © 2010 Blackbaud
  19. 19. Blackbaud  Gen Y is the future. Gen Y is your future. © 2010 Blackbaud
  20. 20. Blackbaud  20 Multi-Channel Communication © 2010 Blackbaud
  21. 21. Blackbaud  21 © 2010 Blackbaud
  22. 22. Blackbaud  22 © 2010 Blackbaud
  23. 23. Blackbaud  Change is already happening © 2010 Blackbaud
  24. 24. Blackbaud  24 2009 State of the Not-for-Profit Industry Survey 6 week online survey conducted in the Netherlands, France, Germany, Italy, and the United Kingdom 1,000+ European not-for-profits responded 4 areas of focus were General Operations, Accountability and Stewardship,Technology and Internet Usage, and Fundraising © 2010 Blackbaud
  25. 25. Blackbaud Netherlands and Not-for-Profit Sectors © 2010 Blackbaud
  26. 26. Blackbaud France and Not-for-Profit Sectors © 2010 Blackbaud
  27. 27. Blackbaud UK and Not-for-Profit Sectors © 2010 Blackbaud
  28. 28. Blackbaud What does your organisation do? © 2010 Blackbaud
  29. 29. Blackbaud Top Fundraising Strategies Netherlands France Italy Germany UK Community Direct Mail Major Donors Major Donors Major Donors Fundraising Committed Giving Direct Mail Special Events Direct Mail Other Committed Committed Committed Other Committed Giving Giving Giving Giving © 2010 Blackbaud
  30. 30. Blackbaud Netherlands - Importance / Performance © 2010 Blackbaud
  31. 31. Blackbaud UK - Importance / Performance © 2010 Blackbaud
  32. 32. Blackbaud European Communication Methods Netherlands France Italy Germany UK Mail Mail Personal Meeting Mail Mail Website Personal Meeting Email Personal Meeting Email Email Email Mail eNewsletter Personal Meeting eNewsletter Website Website Website Website Phone Phone Phone Email Phone Personal Meeting eNewsletter eNewsletter Phone eNewsletter Other Call Campaigns Other Call Campaigns Other Call Campaigns Other Call Campaigns Other Call Campaigns © 2010 Blackbaud
  33. 33. Blackbaud Netherlands and Not-for-Profit Roles © 2010 Blackbaud
  34. 34. Blackbaud France and Not-for-Profit Roles © 2010 Blackbaud
  35. 35. Blackbaud What Technology Factors are Important © 2010 Blackbaud
  36. 36. Blackbaud Technology Strategy and Planning © 2010 Blackbaud
  37. 37. Blackbaud Technology Strategy and Planning © 2010 Blackbaud
  38. 38. Blackbaud Technology Strategy and Planning © 2010 Blackbaud
  39. 39. Blackbaud Areas of Increased Investment © 2010 Blackbaud
  40. 40. Blackbaud How is your website managed? © 2010 Blackbaud
  41. 41. Blackbaud Who has primary responsibility for the website? © 2010 Blackbaud
  42. 42. Blackbaud What is the primary purpose of the website? Market Your Organisation / Educate the Public Serve Programme Recipients Raise Funds Promote Campaigning We do not have a website Other © 2010 Blackbaud
  43. 43. Blackbaud Actively Using the Internet for Fundraising © 2010 Blackbaud
  44. 44. Blackbaud What tools do you use in your Internet strategy? © 2010 Blackbaud
  45. 45. Blackbaud Who visits your organisation’s website? © 2010 Blackbaud
  46. 46. Blackbaud Do you feel your website is effective? © 2010 Blackbaud
  47. 47. Blackbaud Top Ways for Driving Online Donations Netherlands France Italy Germany UK “Donate Now” Email to Current Email to Current Email to Current Email to Current button on website Donors Donors Donors Donors Email to Current Email to Potential Banner Event Promotions Events Donors Donors Advertisement © 2010 Blackbaud
  48. 48. Blackbaud  Online Giving Universe © 2010 Blackbaud
  49. 49. Blackbaud  49 Donor Focus Organization Focus External Website Visa Mission Giving Donation Fish Gateway Widgets Facebook Network Causes Nonprofit for Good Central Friends Donation Donor Campaign Asking Forms Portal Micro Internal Website Friends Sites Employee Event Membership Gift Giving Forms Forms Catalogs Portal © 2010 Blackbaud
  50. 50. Blackbaud  Online / Offline Giving Trends © 2010 Blackbaud
  51. 51. Blackbaud  51 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis 24 large direct marketing organizations. Aggregate of 9.5 million donors, $750 million in revenue. Gifts above $5,000 were excluded. © 2010 Blackbaud
  52. 52. Blackbaud  52 Online donors are younger than traditional donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  53. 53. Blackbaud  53 Online donors have higher incomes than offline donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  54. 54. Blackbaud  54 The Internet is a significant source of new donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  55. 55. Blackbaud  55 Online donors switch channels. Offline donors do not. Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  56. 56. Blackbaud  56 Online donors are not as loyal as offline donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  57. 57. Blackbaud  57 Multichannel donors are more valuable donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  58. 58. Blackbaud  Online Fundraising Growth © 2010 Blackbaud
  59. 59. Blackbaud  59 2008 Total US Fundraising $292.23 Billion Offline $15.42 Billion Online Source: Giving USA, Blackbaud © 2010 Blackbaud
  60. 60. Blackbaud  60 Total US Fundraising $320,000,000,000 $240,000,000,000 $160,000,000,000 $80,000,000,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 $246B $245B $243B $245B $283B $295B $314B $307B Source: Giving USA © 2010 Blackbaud
  61. 61. Blackbaud  61 Total US Online Fundraising 20,000,000,000 15,000,000,000 10,000,000,000 5,000,000,000 0 2001 2002 2003 2004 2005 2006 2007 2008 $550M $1.1B $1.9B $2.62B $4.5B $6.87B $10.7B $15.42B Source: ePhilanthropy Foundation, Blackbaud © 2010 Blackbaud
  62. 62. Blackbaud  39 Month Trend Source: Blackbaud © 2010 Blackbaud
  63. 63. Blackbaud  63 2009 Online Giving Trends Blackbaud analyzed data from ~2,300 nonprofits This represents the largest and most comprehensive study ever done in the nonprofit sector Online recurring gifts and pledges were excluded as well as outlier gifts and growth rates Source: Blackbaud © 2010 Blackbaud
  64. 64. Blackbaud  64 2009 Online Giving Trends Online revenue grew 46% in 2009 December online revenue grew 32% in 2009 May online revenue grew 66% in 2009 Source: Blackbaud © 2010 Blackbaud
  65. 65. Blackbaud  65 2009 Online Giving Trends 30% of online revenue was processed in December 46% of online revenue was processed in the last three months of the year Online transaction volume grew 74% YOY in the first three months of the year Source: Blackbaud © 2010 Blackbaud
  66. 66. Blackbaud  Online Giving Benchmarks © 2010 Blackbaud
  67. 67. Blackbaud  67 You, Me, and the Bear © 2010 Blackbaud
  68. 68. Blackbaud  68 Year Over Year Growth Blackbaud analyzed ~1,700 nonprofits with YOY data 65% of nonprofits had positive YOY growth The median YOY growth rate was 21% Source: Blackbaud © 2010 Blackbaud
  69. 69. Blackbaud  69 Year Over Year Growth Amount Raised Online YOY Growth Rate $1,000,000 + 35% $500,000 - $999,999 19% $100,000 - $499,999 28% $50,000 - $99,000 13% $10,000 - $49,999 3% All Organizations 21% Source: Blackbaud © 2010 Blackbaud
  70. 70. Blackbaud  70 2009 Average Gift Trends Business / Corporations $194.05 Cultural $112.47 Family / Human Services $154.13 Foundations $209.53 Healthcare $95.21 Hospitals $120.16 Higher Education $204.05 Independent Schools $371.62 Other $110.04 Recreational / Social $134.31 Religious $196.44 All Organizations $144.72 Source: Blackbaud © 2010 Blackbaud
  71. 71. Blackbaud  Online Major Gift Trends Source: Blackbaud © 2010 Blackbaud
  72. 72. Blackbaud  72 2009 Online Major Giving 77% of nonprofits had at least one gift ≥$1000 Largest online gift was $60,000 Median online major gift was $3,500 Source: Blackbaud © 2010 Blackbaud
  73. 73. Blackbaud  73 2009 Online Major Giving 17% $1,000 00 % 60,0 9 $ $5, 18% 001 1- - $1 0,00 0,0 $1 00 20% 36% $5,000 $1,001 - $4,999 Source: Blackbaud © 2010 Blackbaud
  74. 74. Blackbaud  74 Haiti Earthquake © 2010 Blackbaud
  75. 75. Blackbaud  75 © 2010 Blackbaud
  76. 76. Blackbaud  76 Source: Blackbaud © 2010 Blackbaud
  77. 77. Blackbaud  What should orgs be raising? © 2010 Blackbaud
  78. 78. Blackbaud  78 Where do you fit in? © 2010 Blackbaud
  79. 79. Blackbaud  Web 2.0 © 2010 Blackbaud
  80. 80. Blackbaud  80 Web 1.0 First Generation Web Content One Way Communication Driven by Marketing / Communications © 2010 Blackbaud
  81. 81. Blackbaud  81 Web 2.0 Second Generation Web Content Two Way Communication A Common Strategy Driven Across the Organisation © 2010 Blackbaud
  82. 82. Blackbaud  82 © 2010 Blackbaud
  83. 83. Blackbaud  83 © 2010 Blackbaud
  84. 84. Blackbaud  Rule #1: You are not in control anymore © 2010 Blackbaud
  85. 85. Blackbaud  Rule #2: Always be listening © 2010 Blackbaud
  86. 86. Blackbaud  Rule #3: Focus on building relationships © 2010 Blackbaud
  87. 87. Blackbaud  Rule #4: It takes time, patience, and passion © 2010 Blackbaud
  88. 88. Blackbaud  88 © 2010 Blackbaud
  89. 89. Blackbaud  89 © 2010 Blackbaud
  90. 90. Blackbaud  RSS Really Simple Syndication Subscription content Universal format © 2010 Blackbaud
  91. 91. Blackbaud  91 © 2010 Blackbaud
  92. 92. Blackbaud  Weblogs Social content Not website content Requires commitment © 2010 Blackbaud
  93. 93. Blackbaud  You Tube Social video Internet scale reach Viral capabilities © 2010 Blackbaud
  94. 94. Blackbaud  94 © 2010 Blackbaud
  95. 95. Blackbaud  Flickr Social photos Raw image content Multiple applications © 2010 Blackbaud
  96. 96. Blackbaud  96 © 2010 Blackbaud
  97. 97. Blackbaud  97 © 2010 Blackbaud
  98. 98. Blackbaud  Facebook Social networking Activity as content Grow fans and build relationships © 2010 Blackbaud
  99. 99. Blackbaud  99 © 2010 Blackbaud
  100. 100. Blackbaud  Twitter Social messaging 140 characters per message Build followers © 2010 Blackbaud
  101. 101. Blackbaud  101 © 2010 Blackbaud
  102. 102. Blackbaud  102 © 2010 Blackbaud
  103. 103. Blackbaud  103 © 2010 Blackbaud
  104. 104. Blackbaud  104 © 2010 Blackbaud
  105. 105. Blackbaud  105 © 2010 Blackbaud
  106. 106. Blackbaud  106 The Future and Beyond © 2010 Blackbaud
  107. 107. Blackbaud  We can’t just apply old ideas to new things © 2010 Blackbaud
  108. 108. Blackbaud  It’s all getting personal © 2010 Blackbaud
  109. 109. Blackbaud  Are you counting or are you measuring? © 2010 Blackbaud
  110. 110. Blackbaud  Stick your neck out © 2010 Blackbaud
  111. 111. Blackbaud  Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Makes a great gift! © 2010 Blackbaud
  112. 112. Blackbaud  © 2010 Blackbaud
  113. 113. Blackbaud  113 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud

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