Philanthropy 2.0

Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonproﬁt conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonproﬁts Follow me on Twitter: smaclaughlin © 2010 Blackbaud

Blackbaud  9 Monthly Donors Micro-Lending Twitter Membership Targeted Content Mobile Advocacy Stewardship 360° View Security High Touch Legacy Donors Major Donors Multichannel Donor Focus High Volume Email I18n L10n Mashup Analytics Personal Meetings Benchmarks Direct Mail Facebook Lifetime Value Online Giving Privacy APIs Website Peer to Peer Fundraising © 2010 Blackbaud

Blackbaud  24 2009 State of the Not-for-Proﬁt Industry Survey 6 week online survey conducted in the Netherlands, France, Germany, Italy, and the United Kingdom 1,000+ European not-for-proﬁts responded 4 areas of focus were General Operations, Accountability and Stewardship,Technology and Internet Usage, and Fundraising © 2010 Blackbaud

Blackbaud Top Fundraising Strategies Netherlands France Italy Germany UK Community Direct Mail Major Donors Major Donors Major Donors Fundraising Committed Giving Direct Mail Special Events Direct Mail Other Committed Committed Committed Other Committed Giving Giving Giving Giving © 2010 Blackbaud

Blackbaud European Communication Methods Netherlands France Italy Germany UK Mail Mail Personal Meeting Mail Mail Website Personal Meeting Email Personal Meeting Email Email Email Mail eNewsletter Personal Meeting eNewsletter Website Website Website Website Phone Phone Phone Email Phone Personal Meeting eNewsletter eNewsletter Phone eNewsletter Other Call Campaigns Other Call Campaigns Other Call Campaigns Other Call Campaigns Other Call Campaigns © 2010 Blackbaud

Blackbaud What is the primary purpose of the website? Market Your Organisation / Educate the Public Serve Programme Recipients Raise Funds Promote Campaigning We do not have a website Other © 2010 Blackbaud

Blackbaud Top Ways for Driving Online Donations Netherlands France Italy Germany UK “Donate Now” Email to Current Email to Current Email to Current Email to Current button on website Donors Donors Donors Donors Email to Current Email to Potential Banner Event Promotions Events Donors Donors Advertisement © 2010 Blackbaud

Blackbaud  49 Donor Focus Organization Focus External Website Visa Mission Giving Donation Fish Gateway Widgets Facebook Network Causes Nonproﬁt for Good Central Friends Donation Donor Campaign Asking Forms Portal Micro Internal Website Friends Sites Employee Event Membership Gift Giving Forms Forms Catalogs Portal © 2010 Blackbaud

Blackbaud  51 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis 24 large direct marketing organizations. Aggregate of 9.5 million donors, $750 million in revenue. Gifts above $5,000 were excluded. © 2010 Blackbaud

Blackbaud  60 Total US Fundraising $320,000,000,000 $240,000,000,000 $160,000,000,000 $80,000,000,000 $0 2001 2002 2003 2004 2005 2006 2007 2008 $246B $245B $243B $245B $283B $295B $314B $307B Source: Giving USA © 2010 Blackbaud

Blackbaud  61 Total US Online Fundraising 20,000,000,000 15,000,000,000 10,000,000,000 5,000,000,000 0 2001 2002 2003 2004 2005 2006 2007 2008 $550M $1.1B $1.9B $2.62B $4.5B $6.87B $10.7B $15.42B Source: ePhilanthropy Foundation, Blackbaud © 2010 Blackbaud

Blackbaud  63 2009 Online Giving Trends Blackbaud analyzed data from ~2,300 nonproﬁts This represents the largest and most comprehensive study ever done in the nonproﬁt sector Online recurring gifts and pledges were excluded as well as outlier gifts and growth rates Source: Blackbaud © 2010 Blackbaud

Blackbaud  65 2009 Online Giving Trends 30% of online revenue was processed in December 46% of online revenue was processed in the last three months of the year Online transaction volume grew 74% YOY in the ﬁrst three months of the year Source: Blackbaud © 2010 Blackbaud

Blackbaud  69 Year Over Year Growth Amount Raised Online YOY Growth Rate $1,000,000 + 35% $500,000 - $999,999 19% $100,000 - $499,999 28% $50,000 - $99,000 13% $10,000 - $49,999 3% All Organizations 21% Source: Blackbaud © 2010 Blackbaud

Blackbaud  70 2009 Average Gift Trends Business / Corporations $194.05 Cultural $112.47 Family / Human Services $154.13 Foundations $209.53 Healthcare $95.21 Hospitals $120.16 Higher Education $204.05 Independent Schools $371.62 Other $110.04 Recreational / Social $134.31 Religious $196.44 All Organizations $144.72 Source: Blackbaud © 2010 Blackbaud

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Philanthropy 2.0

by Steve MacLaughlin on May 20, 2010

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