Online Rapid Response Strategies

Online Rapid Response Strategies
Steve MacLaughlin, Director – Internet Solutions
www.blackbaud.com/connections
© 2010 Blackbaud

Introduction
14+ years experience building successful online initiatives with Fortune 500 firms, government and educationalinstitutions, and nonprofit organizations across the world.
Frequent speaker at nonprofit conferences such as AFP, AHP, CASE, IoF, NAIS, DMFA, CAISAP, NTEN, etc.
Serves on the Board of Directors of NTEN
Editor and contributing author of the book Internet Management for Nonprofits
Read my blog at: www.blackbaud.com/connections
Follow me on Twitter: smaclaughlin

Lessons Learned from Haiti Series
Online Rapid Response StrategiesSteve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.March 11, 2010 at 2:00 p.m. ET
The Mobile Giving RevolutionC.B. Barthlow, Director of Marketing and Client Services, mGiveMarch 24, 2010 at 2:00 p.m. ET
Mobilizing Your Supporters Using Social MediaJeff Patrick, Founder and President of Common KnowledgeApril 6, 2010 at 2:00 p.m. ET
Stewarding Donors Following a CrisisDavid Lamb, Senior Consultant, Target Analytics, a Blackbaud CompanyApril 21, 2010 at 2:00 p.m. ET
Turning One-Time Donors into Major Gift Prospects Lawrence Henze, Managing Director, Target Analytics, a Blackbaud CompanyMay 5, 2010 at 2:00 p.m. ET

The Earthquake
On Tuesday, January 12, 2010, a 7.0 magnitude earthquake struck the island of Hispaniola
The earthquake occurred at 4:53pm EST
The epicenter was 16 miles west of Port-au-Prince, Haiti
Keep in mind that…
Haiti is the poorest country in the Americas
80% of Haiti’s population live in poverty
60% of Haitians don’t have safe drinking water
50% of Haiti’s children are unvaccinated
40% of Haitians had access to basic health care

Haiti Online Giving Trends

Lessons Learned

Lessons Learned
There is a limited window to reach and engage supporters
If you wait for the emergency to happen, then it’s too late
Emergency situations can impact any nonprofit organization
Online, social media, and mobile are the first response channels of choice
Reliable people, processes, and technology are critical
Follow-up, follow-up, and follow-up

Planning for the Unplanned
People
Does your staff have experience with prior emergency situations?
Do you have pre-defined segments for previous episodic donors?
Do you have identified volunteers and engaged constituents?
Do you have established contacts with the media and online content sites?
Process
Does your organization have an emergency rapid response plan?
How quickly can content, copy, etc be approved and posted?
What is the follow-up plan for the media, donors, etc?
How will you gather information about the results of your efforts?
Technology
Can your website and giving forms handle 4x their normal traffic?
Do you have a scaled down shadow website ready to go?
Do you have email templates ready to go?
Do you have offline and well as online channels ready to go?

Don’t wait forthenext emergency

Want to learn more? Be sure to check out….
My Blog
www.blackbaud.com/connections
Blackbaud Internet Resources
www.blackbaud.com/internetresources
NetWits Think Tank Blog
www.netwitsthinktank.com
NTEN
www.nten.org

Thank You
steve.maclaughlin@blackbaud.comwww.blackbaud.com/connections

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Online Rapid Response Strategies

by Steve MacLaughlin on Mar 12, 2010

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Online Rapid Response Strategies — Presentation Transcript