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Presented at the 2010 NTEN NTC. This session, led by Blackbaud’s Steve MacLaughlin, will explore common benchmarks for how nonprofit organizations should be performing compared to other organizations...

Presented at the 2010 NTEN NTC. This session, led by Blackbaud’s Steve MacLaughlin, will explore common benchmarks for how nonprofit organizations should be performing compared to other organizations when it comes to online fundraising. This session will cover common online fundraising metrics, benchmarks, and how to set goals to improve future performance.

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