• Save
Key Trends in the Nonprofit Sector
Upcoming SlideShare
Loading in...5
×
 

Key Trends in the Nonprofit Sector

on

  • 2,554 views

Presented at the American Alliance of Museums Annual Meeting in May 2013 as part of a keynote for the Development and Membership Network

Presented at the American Alliance of Museums Annual Meeting in May 2013 as part of a keynote for the Development and Membership Network

Statistics

Views

Total Views
2,554
Views on SlideShare
2,552
Embed Views
2

Actions

Likes
3
Downloads
0
Comments
1

2 Embeds 2

http://blackbaud.nl 1
http://pinterest.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Key Trends in the Nonprofit Sector Key Trends in the Nonprofit Sector Presentation Transcript

  • KEY TRENDS IN THENONPROFIT SECTOR© 2013 BlackbaudSteve MacLaughlinDirector, Idea LabBlackbaud@smaclaughlinwww.npengage.comsteve.maclaughlin@blackbaud.com
  • 2Trend #1
  • Charitable giving continuesslow growth in the U.S.3
  • 4© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Overall giving was up almost 2% in 2012
  • 5© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Overall giving continues to slowly recover
  • 6© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Online giving was up nearly 11% in 2012
  • 7© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving‣ Online giving growth remains strong
  • 8© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving
  • 9© 2013 BlackbaudSource: 2012 Charitable Giving Report, Blackbaud www.blackbaud.com/charitablegiving
  • 10© 2013 BlackbaudWhat if flat fundraising is the new normal?0%2%4%6%8%0.3%2.5% 2.4% 2.4%1.1%2.6%2.3%1.8%2.2%2.9%2.1%1.9% 1.9%
  • 11© 2013 Blackbaud‣ Multichannel donors have the best retention ratesSource: Blackbaud29%23%58%Offline Only DonorsOnline Only DonorsMultichannel DonorsFirst Year Donor Retention Rates
  • 12© 2013 Blackbaud‣ Multichannel donors are much more loyalSource: BlackbaudFirst Year Donor Retention Rates
  • 13Trend #2
  • Everything is Now Mobile14
  • 15© 2013 BlackbaudSource: Morgan Stanley, Microsoft
  • 16© 2013 BlackbaudSource: Microsoft
  • 17© 2013 Blackbaud
  • 18© 2013 Blackbaud
  • 19© 2013 BlackbaudSource: http://acrazychicken.blogspot.com/
  • 20© 2013 Blackbaud
  • 21© 2013 BlackbaudSource: Litmus, calculated from 172 million opens in February 2013
  • 22‣ 90% of smartphone ownersaccess the same emailaccount on mobile anddesktop‣ 45% of holiday seasonemails are being opened onmobile‣ 38% of all email is nowopened on a mobile device‣ 66% of people under 30 usemobile devices to accessemailSource: Exact Target, Experian, Litmus
  • 23© 2013 BlackbaudTEXTWEBSITEEMAILSOCIAL
  • 24© 2013 Blackbaud$$DONATESearch!@!
  • 25Trend #3
  • MANAGING CHANGEIS A MUST HAVE SKILL26
  • 27“They alwayssay timechangesthings, butyou actuallyhave tochange themyourself.”- Andy Warhol
  • 28
  • 29Social is about friend-raising
  • 30“If you do notcare aboutyour end userimmensely,especially inthe next fewyears, yourbrand willdie.”- Gary Vaynerchuk
  • 31© 2013 Blackbaud
  • 32© 2013 Blackbaud
  • 33
  • 34
  • 35
  • 36© 2013 BlackbaudSource: Blackbaud$0$175,000,000$350,000,000$525,000,000$700,000,000Sunday Monday Tuesday Wednesday Thursday Friday SaturdayOnline Giving by Day of Week
  • 37© 2013 BlackbaudSource: Blackbaud12am 1am 2am 3am 4am 5am 6am 7am 8am 9am 10am 11am 12pm 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm 9pm 10pm 11pmOnline Giving by Hour of Day
  • 38© 2013 BlackbaudC = (DxVxF) > RChange (C) will occur, when sufficient dissatisfaction(D) with the current system exists, when everyone hasa clear vision (V) of the future, when it is clear there isa first step (F), and all three are greater than theresistance to change (R).
  • 39“One year from now you may wishyou had started today.” - Karen Lamb
  • 40© 2013 BlackbaudCan’t Get Enough?‣ Twitter• @smaclaughlin‣ npENGAGE Blog• www.npengage.com‣ Blackbaud Index of Charitable Giving• www.blackbaud.com/blackbaudindex
  • 41THANK YOUSteve MacLaughlinDirector, Idea LabBlackbaudsteve.maclaughlin@blackbaud.comTwitter: smaclaughlinBlog: www.npengage.com