Is Technology Essential to Fundraising?

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This was presented at the 2010 Giving Institute Summer Symposium. The session covers a very broad set of topics related to technology and the nonprofit sector. The presentation reviews trends in multichannel communication, mobile giving, online fundraising, social media, and other not-for-profit specific areas.

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Is Technology Essential to Fundraising?

  1. 1. Blackbaud  Is Technology Essential to Fundraising? Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
  2. 2. Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
  3. 3. Blackbaud  3 The Agenda No Maybe Yes © 2010 Blackbaud
  4. 4. Blackbaud  4 The Case for No © 2010 Blackbaud
  5. 5. Blackbaud  5 She’s not hoping for software © 2010 Blackbaud
  6. 6. Blackbaud  6 The cloud is not helping them © 2010 Blackbaud
  7. 7. Blackbaud  7 She’s not looking for features © 2010 Blackbaud
  8. 8. Blackbaud  8 Buttons don’t fill the concert hall © 2010 Blackbaud
  9. 9. Blackbaud  9 Offline experiences still matter © 2010 Blackbaud
  10. 10. Blackbaud  10 Their workflow can’t be coded © 2010 Blackbaud
  11. 11. Blackbaud  11 Their beliefs have no bits or bytes © 2010 Blackbaud
  12. 12. Blackbaud  12 His cure isn’t in the platform © 2010 Blackbaud
  13. 13. Blackbaud  It’s easy to lose perspective in a technology driven world © 2010 Blackbaud
  14. 14. Blackbaud  The machine is not what people care about © 2010 Blackbaud
  15. 15. Blackbaud  The value is not in what gets you the information © 2010 Blackbaud
  16. 16. Blackbaud  16 Just ask the newspaper industry © 2010 Blackbaud
  17. 17. Blackbaud  No one wants to build the next great spreadsheet application © 2010 Blackbaud
  18. 18. Blackbaud  Strategy always comes before Technology © 2010 Blackbaud
  19. 19. Blackbaud  No, technology is not essential to fundraising © 2010 Blackbaud
  20. 20. Blackbaud  20 The Case for Maybe © 2010 Blackbaud
  21. 21. Blackbaud  21 Pacific Railway Act © 2010 Blackbaud
  22. 22. Blackbaud  22 July 1, 1862 © 2010 Blackbaud
  23. 23. Blackbaud  How the West was really won © 2010 Blackbaud
  24. 24. Blackbaud  24 © 2010 Blackbaud
  25. 25. Blackbaud  25 © 2010 Blackbaud
  26. 26. Blackbaud  Technology Infrastructure Commerce Community © 2010 Blackbaud
  27. 27. Blackbaud  27 © 2010 Blackbaud
  28. 28. Blackbaud  Richard Warren Sears 1865-1914 © 2010 Blackbaud
  29. 29. Blackbaud  Mail Order (1888) Color Catalog (1897) Christmas Catalog (1933) Retail Store (1925) 1-800 Number (1989) © 2010 Blackbaud
  30. 30. Blackbaud  30 © 2010 Blackbaud
  31. 31. Blackbaud  Clara Barton 1821-1912 © 2010 Blackbaud
  32. 32. Blackbaud  1881 US affiliate of ICRC 36 U.S.C. § 3001 $737.5m raised in 2009 $32m in mobile giving © 2010 Blackbaud
  33. 33. Blackbaud  33 © 2010 Blackbaud
  34. 34. Blackbaud  Andrew Carnegie 1835-1919 © 2010 Blackbaud
  35. 35. Blackbaud  Empire of Steel © 2010 Blackbaud
  36. 36. Blackbaud  $350,695,654 © 2010 Blackbaud
  37. 37. Blackbaud  $51.8 billion © 2010 Blackbaud
  38. 38. Blackbaud  38 © 2010 Blackbaud
  39. 39. Blackbaud  39 The Gospel of Wealth 1. Universities 2. Free Libraries 3. Hospitals, Medical Colleges, Laboratories, and Institutions 4. Public Parks 5. Meeting and Concert Halls 6. Public Swimming Pools 7. Churches © 2010 Blackbaud
  40. 40. Blackbaud  $35.2 billion endowment © 2010 Blackbaud
  41. 41. Blackbaud  Maybe technology is essential to fundraising © 2010 Blackbaud
  42. 42. Blackbaud  42 The Case for Yes © 2010 Blackbaud
  43. 43. Blackbaud  Leland Stanford 1824-1893 © 2010 Blackbaud
  44. 44. Blackbaud  Hewlett-Packard Sun Microsystems Cisco Systems Yahoo! Google © 2010 Blackbaud
  45. 45. Blackbaud  What Does the Future Hold? © 2010 Blackbaud
  46. 46. Blackbaud  46 The Future is Not Perfect © 2010 Blackbaud
  47. 47. Blackbaud  47 © 2010 Blackbaud
  48. 48. Blackbaud  The Future is not Silos © 2010 Blackbaud
  49. 49. Blackbaud © 2010 Blackbaud
  50. 50. Blackbaud  50 The Future is Multichannel © 2010 Blackbaud
  51. 51. Blackbaud  51 © 2010 Blackbaud
  52. 52. Blackbaud  52 © 2010 Blackbaud
  53. 53. Blackbaud  53 Multichannel donors are more valuable donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  54. 54. Blackbaud  54 The Future is Generational © 2010 Blackbaud
  55. 55. Blackbaud  55 The Generation Gap Born Age Baby Boomers 1945 – 1960 50 – 65 Generation X 1960 – 1980 30 – 50 Generation Y 1980 – 1995 15 – 30 © 2010 Blackbaud
  56. 56. Blackbaud  56 Total Income by Generation (Trillions) $3.44 Baby Boomers $3.29 $2.96 $3.67 Generation X $3.91 2007 $4.20 2012 2015 $1.89 Generation Y $2.37 $3.48 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 Source: Javelin Strategy & Research © 2010 Blackbaud
  57. 57. Blackbaud  57 The Future is Diversified © 2010 Blackbaud
  58. 58. Blackbaud  Major Donors Planned Giving Donors Annual Donors Members Monthly Donors © 2010 Blackbaud
  59. 59. Blackbaud  Person to Person Telephone Direct Marketing Face to Face Online Peer to Peer Mobile Social © 2010 Blackbaud
  60. 60. Blackbaud  60 The Future is Mobile © 2010 Blackbaud
  61. 61. Blackbaud  “Mobile Phone Subscribers Pledge More than $35 million for Red Cross to Help Haitian Earthquake Victims” “Millions in aid, one text at a time” “Donations for Haiti Surge Through Text Messages” © 2010 Blackbaud
  62. 62. Blackbaud  62 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
  63. 63. Blackbaud  63 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
  64. 64. Blackbaud  64 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
  65. 65. Blackbaud  65 The Future is Measuring © 2010 Blackbaud
  66. 66. Blackbaud  Are you counting or are you measuring?
  67. 67. Blackbaud  Sector Channel Geography © 2010 Blackbaud
  68. 68. Blackbaud  68 Percentage of Fundraising from Online Large ($10m+) 5.1% Medium ($1m - $10m) 7.0% Small (Under $1m) 7.3% Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
  69. 69. Blackbaud  69
  70. 70. Blackbaud  70 Blackbaud Index of Charitable Giving Source: Blackbaud Index of Charitable Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
  71. 71. Blackbaud  71 Blackbaud Index of Online Giving Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
  72. 72. Blackbaud  The Future is Social © 2010 Blackbaud
  73. 73. Blackbaud  73 Basic Biology © 2010 Blackbaud
  74. 74. Blackbaud  74 Relationships © 2010 Blackbaud
  75. 75. Blackbaud  75 Value Engagement © 2010 Blackbaud
  76. 76. Blackbaud  Rule #1: You are not in control anymore © 2010 Blackbaud
  77. 77. Blackbaud  77 Web 1.0 Web 2.0 © 2010 Blackbaud
  78. 78. Blackbaud  78 © 2010 Blackbaud
  79. 79. Blackbaud  79 © 2010 Blackbaud
  80. 80. Blackbaud  This is about friendraising © 2010 Blackbaud
  81. 81. Blackbaud  81 I just had a ham sandwich. © 2010 Blackbaud
  82. 82. Blackbaud  82 What happens in Vegas stays on... © 2010 Blackbaud
  83. 83. Blackbaud  So What? Who Cares? © 2010 Blackbaud
  84. 84. Blackbaud  84 California 1966 © 2010 Blackbaud
  85. 85. Blackbaud  85 The Momentum of Permission © 2010 Blackbaud
  86. 86. Blackbaud  Yes, technology is essential to fundraising © 2010 Blackbaud
  87. 87. Blackbaud  © 2010 Blackbaud
  88. 88. Blackbaud  Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Great for summer reading © 2010 Blackbaud
  89. 89. Blackbaud  89 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud

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