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Is Technology Essential to Fundraising?

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This was presented at the 2010 Giving Institute Summer Symposium. The session covers a very broad set of topics related to technology and the nonprofit sector. The presentation reviews trends in …

This was presented at the 2010 Giving Institute Summer Symposium. The session covers a very broad set of topics related to technology and the nonprofit sector. The presentation reviews trends in multichannel communication, mobile giving, online fundraising, social media, and other not-for-profit specific areas.


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  • 1. Blackbaud  Is Technology Essential to Fundraising? Steve MacLaughlin - Director, Internet Solutions www.blackbaud.com/connections © 2010 Blackbaud
  • 2. Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonprofit conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonprofits Follow me on Twitter: smaclaughlin © 2010 Blackbaud
  • 3. Blackbaud  3 The Agenda No Maybe Yes © 2010 Blackbaud
  • 4. Blackbaud  4 The Case for No © 2010 Blackbaud
  • 5. Blackbaud  5 She’s not hoping for software © 2010 Blackbaud
  • 6. Blackbaud  6 The cloud is not helping them © 2010 Blackbaud
  • 7. Blackbaud  7 She’s not looking for features © 2010 Blackbaud
  • 8. Blackbaud  8 Buttons don’t fill the concert hall © 2010 Blackbaud
  • 9. Blackbaud  9 Offline experiences still matter © 2010 Blackbaud
  • 10. Blackbaud  10 Their workflow can’t be coded © 2010 Blackbaud
  • 11. Blackbaud  11 Their beliefs have no bits or bytes © 2010 Blackbaud
  • 12. Blackbaud  12 His cure isn’t in the platform © 2010 Blackbaud
  • 13. Blackbaud  It’s easy to lose perspective in a technology driven world © 2010 Blackbaud
  • 14. Blackbaud  The machine is not what people care about © 2010 Blackbaud
  • 15. Blackbaud  The value is not in what gets you the information © 2010 Blackbaud
  • 16. Blackbaud  16 Just ask the newspaper industry © 2010 Blackbaud
  • 17. Blackbaud  No one wants to build the next great spreadsheet application © 2010 Blackbaud
  • 18. Blackbaud  Strategy always comes before Technology © 2010 Blackbaud
  • 19. Blackbaud  No, technology is not essential to fundraising © 2010 Blackbaud
  • 20. Blackbaud  20 The Case for Maybe © 2010 Blackbaud
  • 21. Blackbaud  21 Pacific Railway Act © 2010 Blackbaud
  • 22. Blackbaud  22 July 1, 1862 © 2010 Blackbaud
  • 23. Blackbaud  How the West was really won © 2010 Blackbaud
  • 24. Blackbaud  24 © 2010 Blackbaud
  • 25. Blackbaud  25 © 2010 Blackbaud
  • 26. Blackbaud  Technology Infrastructure Commerce Community © 2010 Blackbaud
  • 27. Blackbaud  27 © 2010 Blackbaud
  • 28. Blackbaud  Richard Warren Sears 1865-1914 © 2010 Blackbaud
  • 29. Blackbaud  Mail Order (1888) Color Catalog (1897) Christmas Catalog (1933) Retail Store (1925) 1-800 Number (1989) © 2010 Blackbaud
  • 30. Blackbaud  30 © 2010 Blackbaud
  • 31. Blackbaud  Clara Barton 1821-1912 © 2010 Blackbaud
  • 32. Blackbaud  1881 US affiliate of ICRC 36 U.S.C. § 3001 $737.5m raised in 2009 $32m in mobile giving © 2010 Blackbaud
  • 33. Blackbaud  33 © 2010 Blackbaud
  • 34. Blackbaud  Andrew Carnegie 1835-1919 © 2010 Blackbaud
  • 35. Blackbaud  Empire of Steel © 2010 Blackbaud
  • 36. Blackbaud  $350,695,654 © 2010 Blackbaud
  • 37. Blackbaud  $51.8 billion © 2010 Blackbaud
  • 38. Blackbaud  38 © 2010 Blackbaud
  • 39. Blackbaud  39 The Gospel of Wealth 1. Universities 2. Free Libraries 3. Hospitals, Medical Colleges, Laboratories, and Institutions 4. Public Parks 5. Meeting and Concert Halls 6. Public Swimming Pools 7. Churches © 2010 Blackbaud
  • 40. Blackbaud  $35.2 billion endowment © 2010 Blackbaud
  • 41. Blackbaud  Maybe technology is essential to fundraising © 2010 Blackbaud
  • 42. Blackbaud  42 The Case for Yes © 2010 Blackbaud
  • 43. Blackbaud  Leland Stanford 1824-1893 © 2010 Blackbaud
  • 44. Blackbaud  Hewlett-Packard Sun Microsystems Cisco Systems Yahoo! Google © 2010 Blackbaud
  • 45. Blackbaud  What Does the Future Hold? © 2010 Blackbaud
  • 46. Blackbaud  46 The Future is Not Perfect © 2010 Blackbaud
  • 47. Blackbaud  47 © 2010 Blackbaud
  • 48. Blackbaud  The Future is not Silos © 2010 Blackbaud
  • 49. Blackbaud © 2010 Blackbaud
  • 50. Blackbaud  50 The Future is Multichannel © 2010 Blackbaud
  • 51. Blackbaud  51 © 2010 Blackbaud
  • 52. Blackbaud  52 © 2010 Blackbaud
  • 53. Blackbaud  53 Multichannel donors are more valuable donors Source: 2008 donorCentrics Internet Giving Collaborative Benchmarking Analysis, Target Analytics © 2010 Blackbaud
  • 54. Blackbaud  54 The Future is Generational © 2010 Blackbaud
  • 55. Blackbaud  55 The Generation Gap Born Age Baby Boomers 1945 – 1960 50 – 65 Generation X 1960 – 1980 30 – 50 Generation Y 1980 – 1995 15 – 30 © 2010 Blackbaud
  • 56. Blackbaud  56 Total Income by Generation (Trillions) $3.44 Baby Boomers $3.29 $2.96 $3.67 Generation X $3.91 2007 $4.20 2012 2015 $1.89 Generation Y $2.37 $3.48 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 Source: Javelin Strategy & Research © 2010 Blackbaud
  • 57. Blackbaud  57 The Future is Diversified © 2010 Blackbaud
  • 58. Blackbaud  Major Donors Planned Giving Donors Annual Donors Members Monthly Donors © 2010 Blackbaud
  • 59. Blackbaud  Person to Person Telephone Direct Marketing Face to Face Online Peer to Peer Mobile Social © 2010 Blackbaud
  • 60. Blackbaud  60 The Future is Mobile © 2010 Blackbaud
  • 61. Blackbaud  “Mobile Phone Subscribers Pledge More than $35 million for Red Cross to Help Haitian Earthquake Victims” “Millions in aid, one text at a time” “Donations for Haiti Surge Through Text Messages” © 2010 Blackbaud
  • 62. Blackbaud  62 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
  • 63. Blackbaud  63 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
  • 64. Blackbaud  64 Source: Internet Trends 2010, Morgan Stanley © 2010 Blackbaud
  • 65. Blackbaud  65 The Future is Measuring © 2010 Blackbaud
  • 66. Blackbaud  Are you counting or are you measuring?
  • 67. Blackbaud  Sector Channel Geography © 2010 Blackbaud
  • 68. Blackbaud  68 Percentage of Fundraising from Online Large ($10m+) 5.1% Medium ($1m - $10m) 7.0% Small (Under $1m) 7.3% Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
  • 69. Blackbaud  69
  • 70. Blackbaud  70 Blackbaud Index of Charitable Giving Source: Blackbaud Index of Charitable Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
  • 71. Blackbaud  71 Blackbaud Index of Online Giving Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud
  • 72. Blackbaud  The Future is Social © 2010 Blackbaud
  • 73. Blackbaud  73 Basic Biology © 2010 Blackbaud
  • 74. Blackbaud  74 Relationships © 2010 Blackbaud
  • 75. Blackbaud  75 Value Engagement © 2010 Blackbaud
  • 76. Blackbaud  Rule #1: You are not in control anymore © 2010 Blackbaud
  • 77. Blackbaud  77 Web 1.0 Web 2.0 © 2010 Blackbaud
  • 78. Blackbaud  78 © 2010 Blackbaud
  • 79. Blackbaud  79 © 2010 Blackbaud
  • 80. Blackbaud  This is about friendraising © 2010 Blackbaud
  • 81. Blackbaud  81 I just had a ham sandwich. © 2010 Blackbaud
  • 82. Blackbaud  82 What happens in Vegas stays on... © 2010 Blackbaud
  • 83. Blackbaud  So What? Who Cares? © 2010 Blackbaud
  • 84. Blackbaud  84 California 1966 © 2010 Blackbaud
  • 85. Blackbaud  85 The Momentum of Permission © 2010 Blackbaud
  • 86. Blackbaud  Yes, technology is essential to fundraising © 2010 Blackbaud
  • 87. Blackbaud  © 2010 Blackbaud
  • 88. Blackbaud  Internet Management for Nonprofits 27 nonprofit experts AFP Fund Development Series Great for summer reading © 2010 Blackbaud
  • 89. Blackbaud  89 Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.blackbaud.com/connections © 2010 Blackbaud