Is Technology Essential to Fundraising?

Blackbaud  About Me Director - Internet Solutions Blackbaud, Inc. 14+ years of Internet experience Frequent speaker at nonproﬁt conferences and events Serves on the Board of Directors Read my blog at: of NTEN www.blackbaud.com/connections Editor and contributing author of the book Internet Management for Nonproﬁts Follow me on Twitter: smaclaughlin © 2010 Blackbaud

Blackbaud  39 The Gospel of Wealth 1. Universities 2. Free Libraries 3. Hospitals, Medical Colleges, Laboratories, and Institutions 4. Public Parks 5. Meeting and Concert Halls 6. Public Swimming Pools 7. Churches © 2010 Blackbaud

Blackbaud  56 Total Income by Generation (Trillions) $3.44 Baby Boomers $3.29 $2.96 $3.67 Generation X $3.91 2007 $4.20 2012 2015 $1.89 Generation Y $2.37 $3.48 $0.00 $1.00 $2.00 $3.00 $4.00 $5.00 Source: Javelin Strategy & Research © 2010 Blackbaud

Blackbaud  “Mobile Phone Subscribers Pledge More than $35 million for Red Cross to Help Haitian Earthquake Victims” “Millions in aid, one text at a time” “Donations for Haiti Surge Through Text Messages” © 2010 Blackbaud

Blackbaud  Are you counting or are you measuring?

Blackbaud  68 Percentage of Fundraising from Online Large ($10m+) 5.1% Medium ($1m - $10m) 7.0% Small (Under $1m) 7.3% Source: Blackbaud Index of Online Giving, www.blackbaud.com/blackbaudindex © 2010 Blackbaud

Blackbaud  69

Is Technology Essential to Fundraising?

by Steve MacLaughlin on Jul 17, 2010

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Is Technology Essential to Fundraising? — Presentation Transcript