Hot or Not: Which Fundraising Channels Are a Forecast for Success?

Steve MacLaughlin – Director, Internet Solutions
Frank Barry – Internet Strategy Manager
June 21, 2011

introductions
Steve MacLaughlin
Director – Internet Solutions
@smaclaughlin
www.nptrends.com
Frank Barry
Internet Strategy Manager
@franswaa
www.netwitsthinktank.com

Introductions
What’s Hot or Not in Online Giving & Multi-Channel Communication
What’s Hot or Not in Social Media & Peer-to-Peer Fundraising
Questions & Answers
agenda

#hotornot?
If You’re Tweeting:

What’s hot or not in online giving?

HOT: online giving keeps growing
Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising

HOT: online giving was more than $20 billion in 2010

HOT: international relief and P2p giving in 2010
Source: Chronicle of Philanthropy

HOT: significant online gift amounts
88% of nonprofits had at least one online gift of $1,000 or more

NOT: Still thinking your donors don’t give online
Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel

NOT: Still thinking online donors won’t give offline

HOT: donors acquired online give more over time

NOT: online donors aren’t loyal. Go multichannel.

What’s hot with mobile?
What’s Hot: Text-to-Web What’s Not: Text-to-Give

Social Media is Hot. Why?
A quick overview of why social media works for fundraising.

42
% of people in America use Facebook

1 12
People on the planet use Facebook today
in

35
Hours of video is uploaded to YouTube every single minute

16
Million people around the world use Twitter

Up to 52% of sharing on the web happens on Facebook (38% result in clicks).
Source: http://bit.ly/loGyDG

But, … Is Social [Fundraising] Hot?
Source: http://bit.ly/gvvyNz

HOT: Using Individual Social Sites

HOT: Facebook
http://www.causes.com

http://www.causes.com

HOT: Twitter
http://www.epicthanks.org

HOT: YouTube
http://www.youtube.com/watch?v=AmIzKODbLHA

http://www.youtube.com/watch?v=_IRgYGrzEFA

http://www.youtube.com/watch?v=862JzzgMda0

NOT: Myspace, Classmates, etc

HOT: Integrating Social Fundraising

EPIC CHANGE: TO MAMA WITH LOVE $32k in 5 days
http://www.tomamawithlove.org

Not: Brochure-ware

HOT: Amplifying Supporter Networks

LiveStrong: Fatcyclist $135k in 7 days

http://www.blackbaud.com/bb/faf/essentials.aspx

Not: Paper Pledge Forms
pic by Chris Campbell

What’s hot or not in online giving?

Questions?

Thank you!
Let’s keep the conversation going…
frank.barry@blackbaud.com
twitter.com/franswaa
Steve MacLaughlin@blackbaud.com
twitter.com/SMacLaughlin
www.NetWitsThinkTank.com
www.nptrends.com

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Hot or Not: Which Fundraising Channels Are a Forecast for Success?

by Steve MacLaughlin

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Hot or Not: Which Fundraising Channels Are a Forecast for Success? Presentation Transcript