Care2 webinar presented by Steve MacLaughlin, Director of Internet Solutions - Blackbaud, with Donna Wilkins, President of Charity Dynamics, Jason Wood, Director of Internet Services, The Salvation Army National Headquarters, and Eric Glader, Care2, Director of Nonprofit Services.

1. Hot or Not: What's Sizzling in Online Fundraising? August 31, 2010 Steve MacLaughlin, Director – Internet Solutions | Blackbaud Donna Wilkins, President | Charity Dynamics Jason Wood, Director of Internet Services | The Salvation Army National Headquarters / /

2. What’s Hot or Not with Online Giving What’s Hot or Not with Mobile and Social What’s Hot or Not with Online Annual Reports and Advertising Questions & Answers Agenda

3. Steve MacLaughlinBlackbaud

4. Online Giving is Still Hot Index of Online Giving looks at trends from 1,700+ nonprofits Online giving up 11.7% YOY in June based on a three month average Large orgs are up 14.9% YOY in June based on a three month average Medium orgs are up 9.2% YOY in June based on a three month average Small orgs are up 8.0% YOY in June based on a three month average Source: Blackbaud Index of Online Givingwww.blackbaud.com/blackbaudindex Large Organizations – $10+ million in revenue Medium Organizations – $1 to $10 million in revenue Small Organizations – Less than $1 million in revenue

5. Multichannel Giving is Hot donorCentrics Internet Giving Benchmarking group meeting held by Target Analytics.14 large nonprofit organizations with online and offline data analyzed Multichannel donors are a small but very valuable group for nonprofits Median revenue per donor for multichannel supporters was $339 compared to $88 for offline and $170 for online 13% of multichannel donors are new and 28% have given in 5+ years First year retention for multichannel donors was 51% compared to 30% for offline donors and 22% for online donors. Multi-year multichannel donors are retained 75% versus 59% for offline and 52% for online The reactivation rate for multichannel donors was 16% compared to just 7% for both online and offline donors Source: Target Analytics donorCentric Internet Giving Benchmarking Group, 2010

6. Waiting Until December is Not Hot 46% of online revenue is processed in the last three months of the year High volume of email marketing from retailers and nonprofits at same time Avoid a “me too” approach during this very busy time of year Use targeted campaigns for lapsed donors, single gift donors, and other unique constituent groups Use scheduled email campaigns that ramp up and down over 120 days Source: Blackbaud

7. Donna WilkinsCharity Dynamics

8. Mobile approaches Text messaging Text to give Mobile ready site content Mobile apps Platform priorities shifting Understanding mobile users Mobile is Hot

9. Social Media now the norm – without a strategy Not Hot

10. Convergence of Email, Social Media, and Mobile – Red Hot

11. Jason WoodThe Salvation Army

13. Plans already finalized for holiday 2010 Ad Spend 2009 Analysis complete and sites with high return have been renewed. Testing new networks with unique targeting capabilities Focus specific events with online advertising as well. Meebo social networking site and partner affiliates used for TSA Peer to Peer fundraising event (Online Red Kettle) advertising. Strong emphasis on Facebook advertising to utilize social network to promote peer to peer event Eliminate all print advertising cost and use online advertising to promote an online event Targeting the right donors. Behavioral targeting – Allows us to target people who have a propensity to donate Retargeting – Allows us to target people who have been to SalvationArmyUSA.org but have not donated The Salvation Army – Internet Advertising is Sizzling

14. Questions & Answers Steve MacLaughlin, Director – Internet Solutions | Blackbaud Blog: www.blackbaud.com/connections | Twitter: smaclaughlin Donna Wilkins, President | Charity Dynamics Web: www.charitydynamics.com | Twitter: CharityDynamics Jason Wood, Director of Internet Services | The Salvation Army National Headquarters Web: www.salvationarmyusa.org