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5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
5 Biggest Trends in Online Fundraising (Special Edition)
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5 Biggest Trends in Online Fundraising (Special Edition)

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Presented at the Blackbaud Supporter Journey - Boston in 2011. Extra trends, content, and new research. Covers online giving, multichannel fundraising, peer to peer giving, social, and mobile …

Presented at the Blackbaud Supporter Journey - Boston in 2011. Extra trends, content, and new research. Covers online giving, multichannel fundraising, peer to peer giving, social, and mobile fundraising.

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  1. 5 Biggest Trends inOnline Fundraising Steve MacLaughlin Director, Internet Solutions © 2011 Blackbaud
  2. About Me‣ Director - Internet Solutions Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonprofit conferences and events‣ Serves on the Board of Directors of NTEN Blog: www.nptrends.com‣ Editor and contributing author of the book Internet Management for Nonprofits Twitter: @SMacLaughlin © 2011 Blackbaud
  3. 3Trend No. 1 © 2011 Blackbaud
  4. 4Online Giving in 2010 35% Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  5.  2010 Online Giving Report ‣ 1,800+ nonprofit organizations ‣ Small, medium, and large organizations ‣ Analysis of seven nonprofit sectors ‣ Insights into online disaster giving ‣ Research into online major givingwww.blackbaud.com/onlinefundraising © 2011 Blackbaud
  6. 6 n = 1,812Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  7. 7 n = 1,812Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  8. 8 2010 Online Giving Distribution by Month20% 18.4% 18.3%15%10% 6.6% 6.6% 6.3% 6.3% 7.1% 6.5% 6.6% 5.9% 6.4% 5.2%5%0% Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  9. 9© 2011 Blackbaud
  10. 10 n = 1,927Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  11. 11 n = 1,438Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  12. 12 n = 1,438Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud
  13. 13Trend No. 2 © 2011 Blackbaud
  14. 14 Donors will switch from online to offline giving 32%Source: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel © 2011 Blackbaud
  15. 2011 donorCentrics Internet  & Multichannel Giving Benchmarking Report‣ 28 large nonprofit organizations‣ 15.6 million donors‣ $1.16 billion in online revenue‣ Analysis of online/offline trends‣ Importance of multichannelwww.blackbaud.com/multichannel © 2011 Blackbaud
  16. Donors will switch online to offlineSource: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel © 2011 Blackbaud
  17. 17 Online donors are younger and wealthierSource: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel © 2011 Blackbaud
  18. 18 Online donor retention is a problemSource: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel © 2011 Blackbaud
  19. 19 Multichannel donors perform betterSource: 2011 donorCentrics Internet & Multichannel Giving Benchmarking Report http://www.blackbaud.com/multichannel © 2011 Blackbaud
  20. 20Trend No. 3 © 2011 Blackbaud
  21. 21Team Captains Rock! 33% of overall participant revenue Source: Understanding the Value of Team Captains, Blackbaud http://www.blackbaud.com/RWR © 2011 Blackbaud
  22.  Understanding theValue of Team Captains‣ donorCentrics Events Benchmarking Group‣ Alzheimer’s Association‣ Arthritis Foundation‣ Autism Speaks‣ LIVESTRONG‣ March of Dimes‣ National Multiple Sclerosis Society www.blackbaud.com/RWR © 2011 Blackbaud
  23.  23Events Benchmarking‣ 41% of participants are retained‣ 53% of revenue comes from retained participants‣ Multi-year captains raise 3x new team captains‣ Multi-year captains retain 86% of revenue Source: Understanding the Value of Team Captains, Blackbaud http://www.blackbaud.com/RWR © 2011 Blackbaud
  24.  24“We tend to beat ourselves up over our retentionrate, because we haven’t been able to measureourselves to an industry standard. It was nice tosee that we are on par with our peers. Havingthe data to show the connection betweenretention and revenue will help whencommunicating with NMSS staff why retention isa game changer for events.” —Betty Ross Associate Vice President, Campaign Development National Multiple Sclerosis Society © 2011 Blackbaud
  25. 25Trend No. 4 © 2011 Blackbaud
  26. 26 Activists will Donate 7x more likely to donateSource: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy © 2011 Blackbaud
  27.  Connecting Online Advocacy and Fundraising‣ M+R Strategic Services‣ Amnesty International USA‣ Blackbaudwww.blackbaud.com/onlineadvocacy © 2011 Blackbaud
  28. 28Source: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy © 2011 Blackbaud
  29. 29Trend No. 5 © 2011 Blackbaud
  30. 30Nonprofits on Facebook 77.6% raise less than $1,000 Source: 2011 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  31.  2011 Nonprofit Social Network Benchmark Report ‣ 11,000+ nonprofit professionals ‣ NTEN ‣ Common Knowledge ‣ Blackbaudwww.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  32. 32Source: 2011 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  33. 33Source: 2011 Nonprofit Social Network Benchmark Report http://www.nonprofitsocialnetworksurvey.com © 2011 Blackbaud
  34. © 2011 Blackbaud
  35. 35Text Messages Work 85% viewed in 15 minutes Source: CTIA Semi-Annual Survey 2010 © 2011 Blackbaud
  36. 36© 2011 Blackbaud
  37.  37Mobile Matters‣ 99% of text messages are read‣ 91% of the US population over 13 uses mobile‣ 73% of people 18-49 text in the US‣ 25% of US households are mobile-only‣ People are 5x more likely to respond via mobile © 2011 Blackbaud
  38. 38Can’t Get Enough? ‣ Twitter • @smaclaughlin ‣ Nonprofit Trends • www.nptrends.com ‣ Blackbaud Index of Charitable Giving • www.blackbaud.com/blackbaudindex • Text “Index” to 69866 © 2011 Blackbaud
  39.  Thank You Steve MacLaughlin Director, Internet Solutions steve.maclaughlin@blackbaud.com Twitter: smaclaughlin Blog: www.nptrends.com © 2011 Blackbaud

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