5 Biggest Trends in Online Fundraising

About Me‣ Director - Internet Solutions Blackbaud, Inc.‣ 15+ years of Internet experience‣ Frequent speaker at nonproﬁt conferences and events‣ Serves on the Board of Directors of NTEN Blog: www.nptrends.com‣ Editor and contributing author of the book Internet Management for Nonproﬁts Twitter: SMacLaughlin © 2011 Blackbaud

 2010 Online Giving Report ‣ 1,800+ nonproﬁt organizations ‣ Small, medium, and large organizations ‣ Analysis of seven nonproﬁt sectors ‣ Insights into online disaster giving ‣ Research into online major givingwww.blackbaud.com/onlinefundraising © 2011 Blackbaud

14 2010 Online Giving Distribution by Month20% 18.4% 18.3%15%10% 6.6% 6.6% 6.3% 6.3% 7.1% 6.5% 6.6% 5.9% 6.4% 5.2%5%0% Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud

16 2010 Online Giving % by Month - by Sector Sector Jan Feb Mar Oct Nov DecArts, Culture, and Humanities 5.2% 7.4% 8.8% 10.5% 7.8% 18.3% Education 5.5% 5.9% 8.2% 7.4% 7.4% 22.6% Environment and Animals 6.0% 5.1% 11.9% 5.6% 5.7% 16.5% Health Care 5.5% 5.2% 7.4% 8.9% 7.9% 12.3% Human Services 13.2% 8.2% 7.7% 6.3% 7.2% 23.7% International Affairs 47.3% 5.7% 3.1% 2.3% 4.3% 23.4% Public / Society Beneﬁt 10.6% 7.4% 11.2% 7.7% 5.6% 12.7% Total 18.4% 5.9% 6.6% 6.5% 6.6% 18.3% Source: 2010 Online Giving Report, Blackbaud http://www.blackbaud.com/onlinefundraising © 2011 Blackbaud

 Understanding theValue of Team Captains‣ donorCentrics Events Benchmarking Group‣ Alzheimer’s Association‣ Arthritis Foundation‣ Autism Speaks‣ LIVESTRONG‣ March of Dimes‣ National Multiple Sclerosis Society www.blackbaud.com/RWR © 2011 Blackbaud

 21Events Benchmarking‣ 41% of participants are retained‣ 53% of revenue comes from retained participants‣ Multi-year captains raise 3x new team captains‣ Multi-year captains retain 86% of revenue Source: Understanding the Value of Team Captains, Blackbaud http://www.blackbaud.com/RWR © 2011 Blackbaud

 22“We tend to beat ourselves up over our retentionrate, because we haven’t been able to measureourselves to an industry standard. It was nice tosee that we are on par with our peers. Havingthe data to show the connection betweenretention and revenue will help whencommunicating with NMSS staff why retention isa game changer for events.” —Betty Ross Associate Vice President, Campaign Development National Multiple Sclerosis Society © 2011 Blackbaud

 38Mobile Matters‣ 99% of text messages are read‣ 91% of the US population over 13 uses mobile‣ 73% of people 18-49 text in the US‣ 25% of US households are mobile-only‣ People are 5x more likely to respond via mobile © 2011 Blackbaud

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5 Biggest Trends in Online Fundraising

by Steve MacLaughlin on Mar 19, 2011

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