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25

RULES FOR
PRODUCT
MANAGERS

Steve MacLaughlin
Director, Idea Lab
Blackbaud, Inc.

© 2014 Steven R. MacLaughlin. All ri...
25 Rules for Product Managers	
  

Rule #01	
  
The answers to most questions can only
be found outside of the building.	
...
25 Rules for Product Managers	
  

Rule #02	
  
When in doubt, see Rule #1.	
  

© 2014 Steven R. MacLaughlin. All rights ...
25 Rules for Product Managers	
  

Rule #03	
  
Know your priorities and make
them clear to others.	
  

© 2014 Steven R. ...
25 Rules for Product Managers	
  

Rule #04	
  
Strategy always comes before
technology. Just like in the dictionary.	
  
...
25 Rules for Product Managers	
  

Rule #05	
  
Clarity and brevity equals mastery.	
  

© 2014 Steven R. MacLaughlin. All...
25 Rules for Product Managers	
  

Rule #06	
  
Success = Deliverables - Expectations.
Don't ever go negative.	
  

© 2014...
25 Rules for Product Managers	
  

Rule #07	
  
If you're irreplaceable,
then you can't get promoted.	
  

© 2014 Steven R...
25 Rules for Product Managers	
  

Rule #08	
  
Aim for the Moon, but first focus on
getting off the launch pad.	
  

© 20...
25 Rules for Product Managers	
  

Rule #09	
  
If you have to explain it,
then you are losing.	
  

© 2014 Steven R. MacL...
25 Rules for Product Managers	
  

Rule #10	
  
You don't have to understand all the
details, but you do have to understan...
25 Rules for Product Managers	
  

Rule #11	
  
Don’t build a product to solve a
problem people don't value
enough to pay ...
25 Rules for Product Managers	
  

Rule #12	
  
The roadmap is a path to the
product vision not a long list
of features or...
25 Rules for Product Managers	
  

Rule #13	
  
You have two ears and
one mouth for a reason.	
  

© 2014 Steven R. MacLau...
25 Rules for Product Managers	
  

Rule #14	
  
Customer development is inextricably
linked to product development.	
  

©...
25 Rules for Product Managers	
  

Rule #15	
  
Don't deal in absolutes. Statements with
“always”, “all”, “none”, “any”, a...
25 Rules for Product Managers	
  

Rule #16	
  
A list of decisions should include
things you decided not to do.	
  

© 20...
25 Rules for Product Managers	
  

Rule #17	
  
The more free something is
the more it ends up costing you.	
  

© 2014 St...
25 Rules for Product Managers	
  

Rule #18	
  
All project dates are arbitrary.
Know what you want before
you mandate whe...
25 Rules for Product Managers	
  

Rule #19	
  
If you have to ask permission to innovate,
then you're not innovating.	
  ...
25 Rules for Product Managers	
  

Rule #20	
  
Marketing and communication are
not the same thing.
Don’t mistake one for ...
25 Rules for Product Managers	
  

Rule #21	
  
No one ever changed the world by
creating a great feature matrix.	
  

© 2...
25 Rules for Product Managers	
  

Rule #22	
  
If you don't have an outside perspective,
then you don't really have a per...
25 Rules for Product Managers	
  

Rule #23	
  
Given the choice, it's better to
play banker than gambler.	
  

© 2014 Ste...
25 Rules for Product Managers	
  

Rule #24	
  
Every product must pass the
valuable, usable, and feasible test.	
  

© 20...
25 Rules for Product Managers	
  

Rule #25	
  
Don't make a decision based solely on
one person's wants. We're all day-to...
Thank You
Steve MacLaughlin
Director, Idea Lab
Blackbaud, Inc.

© 2014 Steven R. MacLaughlin. All rights reserved.

www.bl...
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25 Rules for Product Managers

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25 Rules for Product Managers based on years of building products and learning from the masters like Marty Cagan, Jana Eggers, Seth Godin, Jeff Patton, Steve Blank, Eric Ries, Mark Hurst, Phil Terry, Steve Johnson, and my peers and colleagues along the way. Influenced and inspired by Pragmatic Marketing, Customer Driven Development, Minimum Viable Product, Lean Startup, and the School of Hard Knocks.

Published in: Business

Transcript of "25 Rules for Product Managers"

  1. 1. 25 RULES FOR PRODUCT MANAGERS Steve MacLaughlin Director, Idea Lab Blackbaud, Inc. © 2014 Steven R. MacLaughlin. All rights reserved. www.blackbaud.com" www.npengage.com @smaclaughlin
  2. 2. 25 Rules for Product Managers   Rule #01   The answers to most questions can only be found outside of the building.   © 2014 Steven R. MacLaughlin. All rights reserved.
  3. 3. 25 Rules for Product Managers   Rule #02   When in doubt, see Rule #1.   © 2014 Steven R. MacLaughlin. All rights reserved.
  4. 4. 25 Rules for Product Managers   Rule #03   Know your priorities and make them clear to others.   © 2014 Steven R. MacLaughlin. All rights reserved.
  5. 5. 25 Rules for Product Managers   Rule #04   Strategy always comes before technology. Just like in the dictionary.   © 2014 Steven R. MacLaughlin. All rights reserved.
  6. 6. 25 Rules for Product Managers   Rule #05   Clarity and brevity equals mastery.   © 2014 Steven R. MacLaughlin. All rights reserved.
  7. 7. 25 Rules for Product Managers   Rule #06   Success = Deliverables - Expectations. Don't ever go negative.   © 2014 Steven R. MacLaughlin. All rights reserved.
  8. 8. 25 Rules for Product Managers   Rule #07   If you're irreplaceable, then you can't get promoted.   © 2014 Steven R. MacLaughlin. All rights reserved.
  9. 9. 25 Rules for Product Managers   Rule #08   Aim for the Moon, but first focus on getting off the launch pad.   © 2014 Steven R. MacLaughlin. All rights reserved.
  10. 10. 25 Rules for Product Managers   Rule #09   If you have to explain it, then you are losing.   © 2014 Steven R. MacLaughlin. All rights reserved.
  11. 11. 25 Rules for Product Managers   Rule #10   You don't have to understand all the details, but you do have to understand the importance of the details.   © 2014 Steven R. MacLaughlin. All rights reserved.
  12. 12. 25 Rules for Product Managers   Rule #11   Don’t build a product to solve a problem people don't value enough to pay to fix.   © 2014 Steven R. MacLaughlin. All rights reserved.
  13. 13. 25 Rules for Product Managers   Rule #12   The roadmap is a path to the product vision not a long list of features or promises.   © 2014 Steven R. MacLaughlin. All rights reserved.
  14. 14. 25 Rules for Product Managers   Rule #13   You have two ears and one mouth for a reason.   © 2014 Steven R. MacLaughlin. All rights reserved.
  15. 15. 25 Rules for Product Managers   Rule #14   Customer development is inextricably linked to product development.   © 2014 Steven R. MacLaughlin. All rights reserved.
  16. 16. 25 Rules for Product Managers   Rule #15   Don't deal in absolutes. Statements with “always”, “all”, “none”, “any”, and “every” in them are fraught with peril.   © 2014 Steven R. MacLaughlin. All rights reserved.
  17. 17. 25 Rules for Product Managers   Rule #16   A list of decisions should include things you decided not to do.   © 2014 Steven R. MacLaughlin. All rights reserved.
  18. 18. 25 Rules for Product Managers   Rule #17   The more free something is the more it ends up costing you.   © 2014 Steven R. MacLaughlin. All rights reserved.
  19. 19. 25 Rules for Product Managers   Rule #18   All project dates are arbitrary. Know what you want before you mandate when you need it.   © 2014 Steven R. MacLaughlin. All rights reserved.
  20. 20. 25 Rules for Product Managers   Rule #19   If you have to ask permission to innovate, then you're not innovating.   © 2014 Steven R. MacLaughlin. All rights reserved.
  21. 21. 25 Rules for Product Managers   Rule #20   Marketing and communication are not the same thing. Don’t mistake one for the other.   © 2014 Steven R. MacLaughlin. All rights reserved.
  22. 22. 25 Rules for Product Managers   Rule #21   No one ever changed the world by creating a great feature matrix.   © 2014 Steven R. MacLaughlin. All rights reserved.
  23. 23. 25 Rules for Product Managers   Rule #22   If you don't have an outside perspective, then you don't really have a perspective.   © 2014 Steven R. MacLaughlin. All rights reserved.
  24. 24. 25 Rules for Product Managers   Rule #23   Given the choice, it's better to play banker than gambler.   © 2014 Steven R. MacLaughlin. All rights reserved.
  25. 25. 25 Rules for Product Managers   Rule #24   Every product must pass the valuable, usable, and feasible test.   © 2014 Steven R. MacLaughlin. All rights reserved.
  26. 26. 25 Rules for Product Managers   Rule #25   Don't make a decision based solely on one person's wants. We're all day-to-day. © 2014 Steven R. MacLaughlin. All rights reserved.
  27. 27. Thank You Steve MacLaughlin Director, Idea Lab Blackbaud, Inc. © 2014 Steven R. MacLaughlin. All rights reserved. www.blackbaud.com" www.npengage.com @smaclaughlin
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