Value Pricing for Freelancers and Small Businesses

by Lee Dale on Jun 16, 2010

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From our #nxnei talk, Abolish the Hourly, June 2010, an introduction to Value Pricing for Freelancers and Small Businesses.

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From our #nxnei talk, Abolish the Hourly, June 2010, an introduction to Value Pricing for Freelancers and Small Businesses.

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Value Pricing for Freelancers and Small Businesses — Presentation Transcript

Value Pricing for Freelancers & Small Businesses #valuepricing

Cash flow is king.

Understand your costs.

Track project time.

The trouble with hourly.

Hourly doesn’t scale. There are only so many hours in the day. You can only raise your rates so high and continue to remain competitive.

Some value pricing options. Lower up front dollars for guaranteed future work. Lower up front dollars with performance bonuses. Lower up front dollars based on receiving equity.

Cash flow is king.

Be smart.

Before you commit. Know your client. Know their product. Believe in it. Understand expectations. And make sure everyone can deliver. Control your intellectual property.

This is an investment.

Don’t work for free.

Value Pricing for Freelancers and Small Businesses

by Lee Dale on Jun 16, 2010

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Value Pricing for Freelancers and Small Businesses — Presentation Transcript