Building Brand
 Communities
  Using online tools to
 nurture your community
Building Brand Communities
Brand Community
characteristics
characteristics of
community members

Understand how to
build a Brand Community
Characteristics of a Brand Community:
      Consciousness of a Kind
    Shared Rituals and Traditions
        Moral Respon...
Consciousness of a Kind
Characteristics of Community Members:
Using the Internet
    as a catalyst for
building and nurturing
 Brand Communities
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Tools and Philosophies
for building and nurturing
   connectors, mavens,
       and salesmen
Identifying
  Mavens
Identifying
  Mavens
• Message Boards
  User
            • Blogs
Behaviour
            • Articles
            • Reviews
            • And more
• Popularity of each user’s content
   User         through unique and repeat page views
Connections   • Sharing of each u...
User CharacteristicsaReports
       Consciousness of Kind

                                            120 Points
        ...
Download community building
 resources from our news section at
     Smackinc.com
             Sign up at
BrandCommunities...
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
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Building Brand Communities

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Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones Soda, Duck Brand Duct Tape, and Harley-Davidson.

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Building Brand Communities

  1. 1. Building Brand Communities Using online tools to nurture your community
  2. 2. Building Brand Communities
  3. 3. Brand Community characteristics characteristics of community members Understand how to build a Brand Community
  4. 4. Characteristics of a Brand Community: Consciousness of a Kind Shared Rituals and Traditions Moral Responsibility
  5. 5. Consciousness of a Kind
  6. 6. Characteristics of Community Members:
  7. 7. Using the Internet as a catalyst for building and nurturing Brand Communities
  8. 8. y Building and nurturing ud St Consciousness of a Kind se Ca
  9. 9. Ca se St ud y
  10. 10. Ca se St ud y
  11. 11. Ca se St ud y
  12. 12. Ca se St ud y
  13. 13. Ca se St ud y
  14. 14. Ca se St ud y
  15. 15. Ca se St ud y
  16. 16. y Building and nurturing ud St Shared Rituals and Traditions se Ca
  17. 17. Ca se St ud y
  18. 18. Ca se St ud y
  19. 19. y Building and nurturing ud St Moral Responsibility se Ca
  20. 20. Ca se St ud y
  21. 21. Ca se St ud y
  22. 22. Ca se St ud y
  23. 23. Ca se St ud y
  24. 24. Ca se St ud y
  25. 25. Ca se St ud y
  26. 26. Ca se St ud y
  27. 27. Ca se St ud y
  28. 28. Ca se St ud y
  29. 29. Tools and Philosophies for building and nurturing connectors, mavens, and salesmen
  30. 30. Identifying Mavens
  31. 31. Identifying Mavens
  32. 32. • Message Boards User • Blogs Behaviour • Articles • Reviews • And more
  33. 33. • Popularity of each user’s content User through unique and repeat page views Connections • Sharing of each user’s content from one user to another • Internal and external links to user content • Value of each user’s content through peer ratings
  34. 34. User CharacteristicsaReports Consciousness of Kind 120 Points Connector 15 Points Maven Salesmen 50 Points Joyce Toronto ON
  35. 35. Download community building resources from our news section at Smackinc.com Sign up at BrandCommunities.com

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