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Building Brand Communities
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Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones ...

Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones Soda, Duck Brand Duct Tape, and Harley-Davidson.

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Building Brand Communities Presentation Transcript

  • 1. Building Brand Communities Using online tools to nurture your community
  • 2. Building Brand Communities
  • 3. Brand Community characteristics characteristics of community members Understand how to build a Brand Community
  • 4. Characteristics of a Brand Community: Consciousness of a Kind Shared Rituals and Traditions Moral Responsibility
  • 5. Consciousness of a Kind
  • 6. Characteristics of Community Members:
  • 7. Using the Internet as a catalyst for building and nurturing Brand Communities
  • 8. y Building and nurturing ud St Consciousness of a Kind se Ca
  • 9. Ca se St ud y
  • 10. Ca se St ud y
  • 11. Ca se St ud y
  • 12. Ca se St ud y
  • 13. Ca se St ud y
  • 14. Ca se St ud y
  • 15. Ca se St ud y
  • 16. y Building and nurturing ud St Shared Rituals and Traditions se Ca
  • 17. Ca se St ud y
  • 18. Ca se St ud y
  • 19. y Building and nurturing ud St Moral Responsibility se Ca
  • 20. Ca se St ud y
  • 21. Ca se St ud y
  • 22. Ca se St ud y
  • 23. Ca se St ud y
  • 24. Ca se St ud y
  • 25. Ca se St ud y
  • 26. Ca se St ud y
  • 27. Ca se St ud y
  • 28. Ca se St ud y
  • 29. Tools and Philosophies for building and nurturing connectors, mavens, and salesmen
  • 30. Identifying Mavens
  • 31. Identifying Mavens
  • 32. • Message Boards User • Blogs Behaviour • Articles • Reviews • And more
  • 33. • Popularity of each user’s content User through unique and repeat page views Connections • Sharing of each user’s content from one user to another • Internal and external links to user content • Value of each user’s content through peer ratings
  • 34. User CharacteristicsaReports Consciousness of Kind 120 Points Connector 15 Points Maven Salesmen 50 Points Joyce Toronto ON
  • 35. Download community building resources from our news section at Smackinc.com Sign up at BrandCommunities.com