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Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
Building Brand Communities
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Building Brand Communities

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Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones …

Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones Soda, Duck Brand Duct Tape, and Harley-Davidson.

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  • 1. Building Brand Communities Using online tools to nurture your community
  • 2. Building Brand Communities
  • 3. Brand Community characteristics characteristics of community members Understand how to build a Brand Community
  • 4. Characteristics of a Brand Community: Consciousness of a Kind Shared Rituals and Traditions Moral Responsibility
  • 5. Consciousness of a Kind
  • 6. Characteristics of Community Members:
  • 7. Using the Internet as a catalyst for building and nurturing Brand Communities
  • 8. y Building and nurturing ud St Consciousness of a Kind se Ca
  • 9. Ca se St ud y
  • 10. Ca se St ud y
  • 11. Ca se St ud y
  • 12. Ca se St ud y
  • 13. Ca se St ud y
  • 14. Ca se St ud y
  • 15. Ca se St ud y
  • 16. y Building and nurturing ud St Shared Rituals and Traditions se Ca
  • 17. Ca se St ud y
  • 18. Ca se St ud y
  • 19. y Building and nurturing ud St Moral Responsibility se Ca
  • 20. Ca se St ud y
  • 21. Ca se St ud y
  • 22. Ca se St ud y
  • 23. Ca se St ud y
  • 24. Ca se St ud y
  • 25. Ca se St ud y
  • 26. Ca se St ud y
  • 27. Ca se St ud y
  • 28. Ca se St ud y
  • 29. Tools and Philosophies for building and nurturing connectors, mavens, and salesmen
  • 30. Identifying Mavens
  • 31. Identifying Mavens
  • 32. • Message Boards User • Blogs Behaviour • Articles • Reviews • And more
  • 33. • Popularity of each user’s content User through unique and repeat page views Connections • Sharing of each user’s content from one user to another • Internal and external links to user content • Value of each user’s content through peer ratings
  • 34. User CharacteristicsaReports Consciousness of Kind 120 Points Connector 15 Points Maven Salesmen 50 Points Joyce Toronto ON
  • 35. Download community building resources from our news section at Smackinc.com Sign up at BrandCommunities.com

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