Building Brand
Communities
Using online tools to
nurture your community

Building Brand Communities

Brand Community
characteristics
characteristics of
community members
Understand how to
build a Brand Community

Characteristics of a Brand Community:
Consciousness of a Kind
Shared Rituals and Traditions
Moral Responsibility

Consciousness of a Kind

Characteristics of Community Members:

Using the Internet
as a catalyst for
building and nurturing
Brand Communities

y
Building and nurturing
ud
St
Consciousness of a Kind
se
Ca

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

y
Building and nurturing
ud
St
Shared Rituals and Traditions
se
Ca

Ca
se
St
ud
y

Ca
se
St
ud
y

y
Building and nurturing
ud
St
Moral Responsibility
se
Ca

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Ca
se
St
ud
y

Tools and Philosophies
for building and nurturing
connectors, mavens,
and salesmen

Identifying
Mavens

Identifying
Mavens

• Message Boards
User
• Blogs
Behaviour
• Articles
• Reviews
• And more

• Popularity of each user’s content
User through unique and repeat page views
Connections • Sharing of each user’s content from
one user to another
• Internal and external links to user content
• Value of each user’s content through
peer ratings

User CharacteristicsaReports
Consciousness of Kind
120 Points
Connector
15 Points
Maven
Salesmen 50 Points
Joyce
Toronto ON

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resources from our news section at
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BrandCommunities.com