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Building Brand Communities
 

Building Brand Communities

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Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones ...

Building Brand Communities: Using Online Tools to Nurture Your Community. Understanding Brand Community characteristics and the characteristics of your community members. With case studies of Jones Soda, Duck Brand Duct Tape, and Harley-Davidson.

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    Building Brand Communities Building Brand Communities Presentation Transcript

    • Building Brand Communities Using online tools to nurture your community
    • Building Brand Communities
    • Brand Community characteristics characteristics of community members Understand how to build a Brand Community
    • Characteristics of a Brand Community: Consciousness of a Kind Shared Rituals and Traditions Moral Responsibility
    • Consciousness of a Kind
    • Characteristics of Community Members:
    • Using the Internet as a catalyst for building and nurturing Brand Communities
    • y Building and nurturing ud St Consciousness of a Kind se Ca
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • y Building and nurturing ud St Shared Rituals and Traditions se Ca
    • Ca se St ud y
    • Ca se St ud y
    • y Building and nurturing ud St Moral Responsibility se Ca
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Ca se St ud y
    • Tools and Philosophies for building and nurturing connectors, mavens, and salesmen
    • Identifying Mavens
    • Identifying Mavens
    • • Message Boards User • Blogs Behaviour • Articles • Reviews • And more
    • • Popularity of each user’s content User through unique and repeat page views Connections • Sharing of each user’s content from one user to another • Internal and external links to user content • Value of each user’s content through peer ratings
    • User CharacteristicsaReports Consciousness of Kind 120 Points Connector 15 Points Maven Salesmen 50 Points Joyce Toronto ON
    • Download community building resources from our news section at Smackinc.com Sign up at BrandCommunities.com