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Smaato SOMA Platform Overview
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Smaato SOMA Platform Overview

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  • 1. Ads for Apps& Mobile WebsitesRich MediaReal-Time BiddingHigher eCPM & Fill Rate FREEOptimization Engine SIGN UP70+ Ad Networks smaato.com/s ignup230+ CountriesSOMA™ PLATFORM OVERVIEWwww.smaato.com info@smaato.com
  • 2. How does it work? BRAND AD NETWORK SMAATO MOBILE AD OPTIMIZATION PLATFORM DEVELOPER USER TM mobile advertising Creates and Buys ad Adds ad space into its Sends enriched ad request to mobile ad networks and retrieves mobile publisher Requests mobile ad Sees mobile ad banner. space. network. or app developer the most relevant mobile ad. banner. MORE MONEY Through optimized eCPMs and higher Fill Rates in 230+ countries CONVENIENCE Smaato’s Optimization Engine is your outsourced ad operations service FULL TRANSPARENCY Dashboards provide full transparency with analytics & performance reports NO SIGN UP FEE Start earning more money right awaySOMA - Smaato Open Mobile AdvertisingSOMA (Smaato Open Mobile Advertising), Smaato‘s ad Advanced targeting and campaign optimization featuresoptimization platform, brings optimized campaigns from maximize fill rates and revenue.leading ad networks to the mobile publishers and appdevelopers global inventory.SOMA is the platform of choice to earn more money with SOMA is the single integration point to monetize your globalyour mobile application or mobile website through ad inventory of your app. Additionally to in-application, thetraffic optimization! SOMA’s unique ad optimization SOMA platform also covers mobile web advertising.technology connects mobile inventories to a rapidlygrowing number of leading ad networks worldwide.SOMA supports leading mobile platforms & mobile web: Mobile pioneer member: Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com
  • 3. SOMA Feature OverviewKey Facts: SOMA supports:• 40,000+ Mobile Publishers • Mobile Apps• 230+ Countries • Mobile Web & Widgets• 70+ Ad Networks • SOMA Server API• Higher eCPM • SDKs for iPhone, iPad, Android,• Higher Fill Rate Windows Phone 7, Symbian S60,• 1 Registration QT, WRT, Blackberry & Bada In-App Ads In-App Ads on iPhone on AndroidClick-to-actions featured: SOMA targeting:• App-Store • Country / Carrier• iTunes • Device• Call • User (Demographics)• Text (SMS) • Keywords• Map • Search Queries• E-mail • Location Based• Web In-App Ads Mobile Web Site on WP7Sophisticated Analytics & Reporting Dashboard:• Revenue • CTR• Ad Requests • eCPC• Served Ads • eCPM• Fill Rate • Unique Users• Impressions • Devices• Clicks • Age & Gender• Details p/Day, Week & Month • Data Comparison• Details p/Region & Country • Country breakdown• Details p/Ad Space (all or selected) • Ad Network breakdown/countryBenefits for Premium PublishersThe unique feature of the SOMA platform is the • Higher Payout for Publishers & Developersaggregation of leading ad networks worldwide. • Higher eCPM and Fill RatePremium publishers and developers need only one • One API gives acess to 70+ Ad Networks & 230+ countriesconnection to SOMA to get connected to multiple ad • Ability to select Ad Networksnetworks - including managed accounts. • Active Sales to Ad Networks partners with ScorecardThis helps premium publishers to optimize their fill • Dedicated Account Managerrates, prices and CTR and to reduce their costs of ad sales.Smaato finds the best campaigns to optimize the • House Adsrevenue. • Live Ad Operations team 24h/5daysLearn more at sales@smaato.com Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com
  • 4. Rich Media Mobile Video Ads 3D Displays Ads Expandable Ads Floating AdsRich Media Ads Benefits:• Maximize Revenue• Higher Engagement• Geo Location Targeting• MRAID standard ad formats Tablet AdsAbout Smaato Inc.Smaato provides Ads for Apps – operating the leading mobile advertising optimization platform called SOMA. More than40,000 app developers and premium publishers have signed up with Smaato to monetize their content in 230+ countries.SOMA’s unique feature is the aggregation of 70+ leading ad networks globally to maximize mobile advertising revenues.Through an open API and the widest range of SDKs, SOMA can be easily integrated with ad networks, ad inventory owners(publishers, developers and operators) and 3rd party ad technology providers.Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore ITFederation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award byAlwaysOn Media (2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and wasrecently named a “company to watch” by Financial Analyst company GP Bullhound, among other awards.Smaato Inc. is based in San Francisco, California. The privately held company was founded in 2005by an experienced International management team. The European headquarters are in Hamburg,Germany and the Asia-Pacific presence of Smaato has been established in Singapore.Featured in:Contact us:Smaato Inc.240 Stockton St, 10th Floor Gerhofstrasse 2 66B Tras StreetSan Francisco, CA 94108 20354 Hamburg, Germany Singapore 079005T: +1 (650) 286-1198 T: +49 (40) 3480 9490 T: +65 3157 1444F: +1 (650) 240-0708 F: +49 (40) 4921 9055 F: +65 3157 1440www.smaato.com Twitter: @Smaato Facebook.com/Smaatoamericas@smaato.com emea@smaato.com apac@smaato.com Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com

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