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Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
Smaato Mobile Advertising Trends 2012
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Smaato Mobile Advertising Trends 2012

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For your holiday reading list, Smaato gathered market data for the three strongest regions in mobile marketing: the USA, Europe and Asia. The trends show market analysis published by leading market …

For your holiday reading list, Smaato gathered market data for the three strongest regions in mobile marketing: the USA, Europe and Asia. The trends show market analysis published by leading market research companies.

The key findings are:

- The US is the second largest market globally in terms of mobile advertising spending behind Japan. It will close the gab next year with a forecast of $2 billion!

- Asia is still the leader in mobile advertising and will proceed being the strongest market in terms of ad spending.

- In Asia more than 15 billion page impressions are being generated on a daily basis in mobile.

- The top 5 European countries (UK, Italy, France, Germany, Spain) will see a huge increase in mobile ad spending.

- By 2017 these “Big Five” are estimated to reach up to 160 million mobile internet users. The “Big Five” will reach the $1 billion mobile ad spend approximately in 2014.

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  • 1. MOBILE ADVERTISING TRENDS 2012 www.smaato.com © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 2. 2012: Worldwide Mobile Ad Revenues will reach $5.78 Billion Source: mobileSQUARED / adsmobi© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 3. USA© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 4. USA Mobile Advertising Trends 2012 (US$) $2 Billion 159 Mobile Million Mobile 156 Million Ad Internet Smartphones Revenue Users Source: mobileSQUARED / adsmobi © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 5. EUROPE© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 6. EUROPE Mobile Advertising Trends 2012 (US$) $272 Million 117 Mobile Million 410 Million Mobile Ad Internet Mobile Subscriptions Revenue Users Europe = Italy, France, Germany, Spain & UK ▪ Source: mobileSQUARED / adsmobi © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 7. ASIA© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 8. ASIA Mobile Advertising Trends 2012 (US$) $3.5 Billion 763 Million 122% Mobile Brands Mobile Ad Internet investment increase in Revenue Users mobile ads Source: mobileSQUARED / adsmobi © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 9. Regional Comparisons© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 10. Mobile Internet Users (Millions) 800,000,000 700,000,000 600,000,000 500,000,000 Asia US 400,000,000 Euro Big 5 300,000,000 200,000,000 100,000,000 - 2011 2012 Source: mobileSQUARED / adsmobi © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 11. Mobile Advertising Revenues (US$) 4,000,000,000.00 3,500,000,000.00 3,000,000,000.00 Asia 2,500,000,000.00 US Euro Big 5 2,000,000,000.00 1,500,000,000.00 1,000,000,000.00 500,000,000.00 0.00 2011 2012 Source: mobileSQUARED / adsmobi © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 12. Mobile OS© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 13. Mobile Operating Systems Market Share52.5% 16.9% 15% 11% Others 2.2% 1.5% 0.9% Source: Gartner, Q3 2011 © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 14. Smaato Metrics www.smaato.com/metrics© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 15. CTR by Operating Systems WorldwideCTR = Click Through Rate Source: Smaato Metrics Q3 2011 ▪ smaato.com/metrics © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 16. CTR by Operating Systems in USACTR = Click Through Rate Source: Smaato Metrics Q3 2011 ▪ smaato.com/metrics © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 17. White Papers www.smaato.com/whitepaper© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 18. Download the Smaato White Papers at www.smaato.com/whitepaper© 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 19. Smaato Inc.San Francisco - Hamburg - Singapore240 Stockton St, 10th Floor Gerhofstrasse 2 66B, Tras StreetSan Francisco, CA 94108 20354 Hamburg, Germany Singapore 079005T: +1 (650) 286 11 98 T: +49 (40) 34 80 94 90 T: +65 3157 1444F: +1 (650) 240 07 08 F: +49 (40) 49 21 90 55 F: +65 6223 1443americas@smaato.com emea@smaato.com apac@smaato.comwww.smaato.com info@smaato.comtwitter.com/smaato facebook.com/smaato © 2005-2011 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

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