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Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
Smaato Mobile Advertising Trends 2011
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Smaato Mobile Advertising Trends 2011

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  • 1. MOBILE ADVERTISING TRENDS 2011© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 2. “ In 2011 we will be inside the tornado of the mobile industry! Mobile apps will continue to surprise the media; new smartphones and tablet PCs are enhancing our daily digital lives. With new innovations like LTE broadband bandwidth, NFC smartphones and more relevant mobile ad formats we will see a dramatic lift off in global Mobile Advertising. Harald Neidhardt, CMO & Co-Founder, Smaato Inc. ” © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 3. 2011: Worldwide Mobile Ad Spend $11.4 to $20 Billion Source: Merrill Lynch report© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 4. “Smartphone sales to pass computers in 2012” Source: Morgan Stanley“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide” Source: Merrill Lynch report“In 2011, more than 85% of the handsets shipped globally are expected to include a browser” Source: Focus.com © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 5. Mobile Internet 3G Subscribers USA 136.6 M Japan 106.3 M South Korea 38.8 M Italy 34.3 M UK 29.5 M Germany 26.5 M Spain 24.7 M Indonesia 19.2 M Source: Morgan Stanley © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 6. USA© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 7. USA Mobile Advertising Market Size $1.24 Billion USA Mobile Advertising revenues by 2011 49 Million 12 Million Already engaged with Clicked on an ad and advertising purchased an item USA: World’s second largest mobile advertising market mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪ smaato.com/whitepaper © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 8. USA Mobile Advertising Market Size $5 Billion USA Mobile Advertising revenues by 2015 mobileSquared & Smaato White Paper ▪ The USmA: The United States of Mobile Advertising ▪ smaato.com/whitepaper © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 9. EUROPE© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 10. EUROPE Mobile Advertising Market Size $212 Million Europe„s Mobile Advertising revenues by 2011 $82 Million $78 Million Search Advertising Banner Advertising 82 Million Europe„s Mobile Internet Users by 2011 mobileSquared & Smaato White Paper ▪ Europe‟s BIG FIVE join the Mobile Advertising Billionaire$ club ▪ smaato.com/whitepaper © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 11. EUROPE Mobile Advertising Market Size $1.3 Billion Europe„s Mobile Advertising revenues by 2015 mobileSquared & Smaato White Paper ▪ Europe‟s BIG FIVE join the Mobile Advertising Billionaire$ club ▪ smaato.com/whitepaper © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 12. ASIA© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 13. ASIA Mobile Advertising Market Size $1.5 Billion Mobile Advertising spend in Asia 16 Billion Mobile Page Impressions per day in Asia 2010 2 Billion 433 Million Asia Mobile Internet Asia Mobile Population Population mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 14. ASIA Mobile Advertising Market Compared In millions $1.5 Billion Mobile Advertising spend in Asia mobileSquared & Smaato White Paper ▪ Asia Pacific: Powerhouse for Mobile Advertising ▪ smaato.com/whitepaper © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 15. Mobile© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 16. 37% 25% 17% 15% 6%Symbian Android Apple RIM Others Source: Morgan Stanley, Q3, 2010 Mobile Operating Systems Market Share © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 17. Europe North America South America Asia ME&Africa $20 $16 $12In Billion $8 $4 $0 2009 2010 2011 2012 Source: Chetan Sharma Consulting 2010 Global Mobile App Market Value © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 18. Europe North America South America Asia ME&Africa 60 40In Billion 20 0 2009 2010 2011 2012 Source: Chetan Sharma Consulting 2010 Global Mobile App Downloads © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 19. Smaato Metrics metrics.smaato.com© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 20. 250200 Symbian150 iPhone / iPod / iPad Android Windows Mobile100 Blackberry Feature Phones 50 0 Q1 Q2 Q3 Source: Smaato Metrics Mobile Operating Systems Click Through Rate The Index consists of the average CTR of all devices and this number is set to 100. © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 21. Download the Smaato White Papers at smaato.com/whitepaper© 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.
  • 22. Smaato Inc.San Francisco - Hamburg - Singapore3 Lagoon Drive, Suite 170 Gerhofstrasse 2 25 Duxton RoadRedwood Shores, CA 94065 20354 Hamburg, Germany Singapore 089489T: +1 (650) 286 11 98 T: +49 (40) 34 80 94 90F: +1 (650) 240 07 08 F: +49 (40) 49 21 90 55www.smaato.com info@smaato.comtwitter.com/smaato facebook.com/smaato © 2005-2010 Smaato Inc. ▪ All Rights Reserved ▪ Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc.

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