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Smaato Rich Media Ad Formats
Smaato Rich Media Ad Formats
Smaato Rich Media Ad Formats
Smaato Rich Media Ad Formats
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Smaato Rich Media Ad Formats

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  • 1. Smaato SupportedMobile Ad Formats UPDATE YOUR SDKNEW: Rich Media Ad Formats smaato.com/s ignupMobile Video Ad FormatPost-/Pre-/Mid-Roll video is a video advertising format that is automatically played before, in between or after con-tent. It does start without user interaction and it is usually not possible to be paused, skipped or ended. ● Pre-Roll: Loads before App starts ● Mid-Roll: Loads during App ● Post-Roll: Loads after App closesExample of Mobile Video 1. User starts App. 2. Video ad starts automatically (Pre-Roll). 3. Landing Page.Tech Specifications ● MP4 format with streaming-flag ● Duration: 30 seconds (recommended) ● Available for: iOS 3.2+ and Android 2.2+ Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com
  • 2. Other Rich Media Ad UnitsRich Media Mobile Ad Unit is an interactive and/or non-interactive ad unit displayed on a mobile web page and/ormobile application. ● Expandable: Interactive format which allows the mobile ad unit to expand from a traditional size to a larger size. ● Floating: Interactive or non-interactive ad unit that anchors to the screen as the user scrolls through. ● Interactive: Requires user action to iniciate / activate /execute the ad unit.Expandable Banner Floating BannerThis ad unit utilizes the expansion feature. The ad unit starts out colapsed and This ad unit utilizesexpands after a click. Collapsed size is 300x50px (MMA) or 320x50 px (iab). fixed ad placementExpanded size 300x250 px (MMA) or 320x480px (iab). technology. It engages the user without disrupting browsing.Interactive Banner This interstitial ad unit can be seen in mobile apps. The user is encouraged to interact with the ad unit through playing a game. The ad unit will then give the user the option to click out to video, or visit the advertisements landing page. Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com
  • 3. MMA Standard Ad UnitsMMA Ad Units is an interactive and/or non-interactive ad unit displayed on amobile web page and/or mobile application.Standard Ad Units Mobile Full Page XXL Banner 320x53 px 300x250 px XL Banner 300x50 px 320x480 px L Banner 216x36 px M Banner 168x28 px S Banner 120x20 pxNew Ad Units (according to 6:1 MMA size-ratio and iab guidance)Super-Phones (like Apple iPhone 4, Samsung Galaxy S & Google Nexus One). Tablet Size (like Apple iPad).Standard Ad: 640x107 px Standard Ad: 480x80 px Standard Ad: 480x80 px Standard Ads: 728x90; 120x600; 300x250Full Screen: 640x960 px Full Screen: 480x800 px Full Screen: 480x800 px Full Screen: 768x1024 pxDownload MMA Ad Units White Papers at: http://mmaglobal.com/policies/educationDownload MMA Ad Units White Papers at: http://www.iab.net/iab_products_and_industry_services/508676/mobile_guidance Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com
  • 4. iPad Ad UnitsiPad Banner iPad Full Page Dimensions: 900x500 px Dimensions: 728x90 pxiPad Banner iPad Full Page Dimensions: 1024x1024 px (Safe Area 724x724) Dimensions: 120x600 px Copyright © 2011 Smaato Inc. All rights reserved Smaato® is a registered trademark of Smaato Inc. SOMA™ is a trademark of Smaato Inc. The names of actual companies and products mentioned here may be trademarks of their respective owners. www.smaato.com • info@smaato.com

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