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Seo Prospectus

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SEO is the unique key of the door which provides access to millions. SEO is the most valuable key of digital marketing. The most important part of digital marketing is the search engine marketing. The …

SEO is the unique key of the door which provides access to millions. SEO is the most valuable key of digital marketing. The most important part of digital marketing is the search engine marketing. The most valuable key in search engine marketing which brings millions of internet users to your website is SEO.

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  • 1. SEO ProspectusWe hope this prospectus helps SEO beginners, SEO customers, SEOexperts, and other related SEO people.What’s SEO?SEO is the abbreviation of Search Engine Optimization. It’s theoptimization process which is made for a website to get higher position inSERP (Search Engine Ranking Position).SEO is the unique key of the door which provides access to millions. SEOis the most valuable key of digital marketing. The most important part ofdigital marketing is the search engine marketing. The most valuable keyin search engine marketing which brings millions of internet users to yourwebsite is SEOSEO is a strategical mind game between the machine (Google bot) andthe human (SEO specialist).SEO world with a comparison:Lets say the number one search engine of the world, Google, is a digitalocean. Assume the competing sailing ships as websites in this vast ocean.The sail of a ship is the fundamental structure of a website because it isthe essential thing which speeds the ship. The type and code structure ofa website form the fundamental structure of that website. For instance aHTML sailing ship goes many times more faster than a FLASH sailing ship.Because HTML is technically more superior than FLASH in SEOcompetition.Human factor in SEO competition:Whether SEO is a competition in the digital world, human factor is thebiggest decisive factor here. The human factor is the SEO specialist.Captain is the one who leads the sailing ship during the competition andcompletes the race successfully. The captain should know the ocean wellwhere the competition takes place (Google). A clever experienced captainknows the dangerous and advantageous sides of this ocean. He knowswhen and from where the wind blows.SEO Fundamental Rules:
  • 2. The result is a disappointment unless SEO is made with the right method.Quick and sudden rising ends with a quick and sudden fall. SEO ought tobe made means confident rising without quick long jumps.Creative Content: The necessary golden rule of SEO is the content. Theoriginality of the content is important but creative and effective content ismore important. Contents which contain useful information and news aremore valuable for SEO. Therefore articles and article-like contents are themost appropriate ones for SEO.On-Page Optimization: All the steps that you make inside the websiteare called on-page optimization. Suppose that you are playing astrategical mind game with Google bot and try to use your brain andcreativity in this game.The source code of the page should be neat andtidy as much as possible. The right use of meta tags. Establishing H1, H2Tag structure using a stylesheet. Using alt tags and title tags on picturesand inbound links. Optimizing on-page URL address. Use the right metatags correctly and pay attention to the meta tags-content relevancy.Off-Page Optimization: After Google Webmaster Tools registration,important settings like sitemap, robots.txt, and geographic target aredone. Search engine submissions to Google and other big search enginesare carried out. After your website is indexed in Google, backlinkconstruction process starts. The most important thing in SEO link buildingis the one-way link building. You shouldn’t use the reciprocal link buildingmethod. The number of links is not important for Google SEO. Theimportant thing is the link’s quality, link’s value and the link’s relevance.Pagerank (PR) value does not have a higher priority in the relationshipbetween SEO and Google.Optimization process is a long and demanding process. Keep up the workwith patience and never give up. Suppose that you’re raising your littlebaby to become a mature human. Make minor updates or changes whennecessary so as to have a better optimised website.
  • 3. Dangerous penalty steps in SEO: Don’t use a copy (stolen, plagiarized)content. Don’t use hidden text or links on the background with the samecolor. Don’t use cloaked pages, deceptive redirects, doorway pages orduplicate site and pages. Don’t get paid links and try to not makereciprocal link building. Never do spam links in SEO.Why is SEO difficult and why is the competition rate quite high?The answer is quite simple. If you’re not on Google 1st page after theSEO, that SEO is not beneficial at all. The maximum traffic you will getfrom the monthly potential traffic of the keyword is 5% when you are onthe 2nd page of Google. This 5% ratio is still exceptional. Normally itwould be much lower ratio. In fact this is the awful truth of SEO. Google1st page is the only ad space. Everything starts and ends here. As weknow there are 10 websites on every page of organic search results andthe first main goal is having a place in top 10 then the second main goal isrising on the first page as much as possible and finally stabilize yourposition.Each website which achieves getting a position in top 10 throws a websitewhich is used to be on the first page to the second page. Therefore thecompetition in SEO is quite high and ruthless. In the near future thiscompetition in Google first page will be much more difficult because theSEO market is growing day by day. “Easy” and “guarantee” words do nottake place in the dictionary of SEO world. Whether the SEO competition isbig or average, every 1st page competition needs serious and professionalprocess.The future of SEO and the SEO in the future:The future of SEO is really brilliant as its market share is going to have abreakout undoubtedly. The SEO in the future will give us moreprofessional results because of the advance in artificial intelligence.Google bot will analyse the content, meta tags, and other factors deeplywith her advance artificial intelligence. Websites who have poor ornonsense content, grammar and spelling flaws wont be in the foregroundon Google. It will be more difficult for websites to win Google bots favour.Google bot will be more selective. Therefore we will see the Google firstpage with the chosen websites having much more true and professionalcontent.
  • 4. The advantageous relationship between SEO and blog will lose strength inthe SEO of future. It will be not easy, simple, and ordinary to get place onthe first page of Google with a blog.SEO Consulting:SEO is a challenging long race. The probability of your SEO success in thisrace also depends on the knowledge and experience level of your SEOconsultant. SEO is a probability, not a mathematical guaranteedoperation. None of professional SEO consultants guarantee Google firstpage or first row position. If they do, they shouldn’t do that. SEO does notconsist of mathematical guarantee, it is utterly a probability. Theprobability of SEO success and being on the first page of Google increasesby the right SEO consultant and the right SEO base.One other important thing is preserving your successful position. Othermission of a SEO consultant is consolidating the high position after it istaken. The company owners and executives who knows SEO as it is themost valuable key of digital marketing intend to establish long-termtrustworthy business relationships with SEO consulting companies. As aresult both sides can always make money through this mutualrelationship.SEO Pricing:There are some pricing systems on professional SEO consulting. Some ofthem are:Pay Per Hour: The payment system where the SEO company is paid perhour of labor.Pay Per Month: The payment system where the SEO company is paid afixed amount per month.Pay Per Performance: This payment method is also called as Pay PerResult. Performance values which are used mostly are unique visitor andabsolute sale. Different payment boards can be arranged according to the
  • 5. performance values. According to the SEO company, one-time paymentbefore the SEO service may be included.Pay Per Ranking: The payment system where the SEO company is paida monthly amount per keyword which is listed on Google 1st page organicresults. The montly amount varies according to its first page ranking.One-time payment before the SEO service may be included.Pay Per Project: The payment system where the SEO company is paid afixed amount for the whole SEO project. This fixed amount can be paid atonce or in instalments.Written by:SEO-BORGhttp://www.seoborg.com