Cdc E Health Overview 3, Nc Presentation 4.20.09, Edgerton


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Overview of interactive media CDC uses for public health interventions.

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  • Cdc E Health Overview 3, Nc Presentation 4.20.09, Edgerton

    1. 1. Interactive Media Overview
    2. 2. <ul><li>CDC Mission: </li></ul><ul><li>… to promote health and quality of life by preventing and controlling disease, injury and disability </li></ul><ul><li>eHealth and CDC 2.0 Goal: </li></ul><ul><li>… to make CDC content, tools and services available when, where and how users want them </li></ul>Our Mission
    3. 3. <ul><li>22% of Americans use social networking sites </li></ul><ul><li>70 million blogs exist worldwide and 15-30 million of those are authored by U.S. Internet users </li></ul><ul><li>80% of active internet users will have an ‘avatar’ or virtual world presence by 2011 </li></ul><ul><li>85% of Americans own a mobile phone and 71% have a landline </li></ul><ul><li>10 billion text messages are sent from American cell phones each month (250% increase each year for the past two years) </li></ul><ul><li>17 million Americans have downloaded a podcast at least once </li></ul><ul><li>25% of Internet users have tagged or categorized content online </li></ul><ul><li>200,000 ecards are sent monthly </li></ul> Current U.S. Research
    4. 4. Internet Use Pew Internet & American Life Project, November 2007
    5. 5. Mobile Technologies “62% of all Americans are part of a wireless, mobile population that participates in digital activities away from home or work. Not only are young people attuned to this kind of access, African Americans and English-speaking Latinos are more likely than white Americans to use non-voice data applications on their cell phones.” The Economist: “Nomads at Last” April 12 th , 2008
    6. 6. CDC 2.0 eHealth Efforts <ul><ul><li>- Podcasts/RSS - Blogs/webinars </li></ul></ul><ul><ul><li>- Email alerts - Text messages </li></ul></ul><ul><ul><li>- Social networks - eCards </li></ul></ul><ul><ul><li>- Viral videos - eGames </li></ul></ul><ul><ul><li>- Mobile applications - Wikis </li></ul></ul><ul><ul><li>- Widgets/Gadgets - Tagging </li></ul></ul><ul><ul><li>- Content Syndication - Virtual worlds </li></ul></ul><ul><ul><li>- User-generated content </li></ul></ul>
    7. 7. Web 2.0 Communication Strategy
    8. 8.
    9. 9. 4000 downloads per day
    10. 10. Make Web Content Interactive Health-e-Cards <ul><li>Feb 14, 2007 – present: </li></ul><ul><li>183 eCards created </li></ul><ul><li>42,418 eCards sent </li></ul><ul><li>68,984 eCards viewed </li></ul>
    11. 11. Make Web Content Interactive Blogs
    12. 12. Make Web Content Portable Widgets Data and Statistics http:// /
    13. 13. 44,349 views Make Web Content Portable
    14. 14. Make Web Content Portable Content Syndication
    15. 15. Make Web Content Portable Content Syndication
    16. 16. Meet People Where They Are MySpace DailyStrength
    17. 17. Meet People Where They Are Blogs: Webinar for Mommy Bloggers <ul><li>November 29, 2007 </li></ul><ul><li>7 bloggers participated, 4 mommy and daddy bloggers </li></ul><ul><li>6 blog entries written </li></ul><ul><li>(One blog is in top 500 (#492) of all blogs on the web) </li></ul><ul><li>12 comments on blog posts </li></ul><ul><li>Estimated reach 20,000+ people </li></ul>
    18. 18. Use the Technologies They Use
    19. 19. Use the Technologies They Use Goal: encourage users to know their HIV status and to locate HIV testing facilities nearby . Health Campaigns using Texting: KnowIT eHealth Promotions: Web banner ads; Health-e-Cards; and MySpace badges; Video podcast and PSAs on YouTube.
    20. 20. Integrate Technologies Hurricane IKE Response In collaboration with the CDC Director’s Emergency Operations Center, a series of 7 messages were sent to effected individuals in New Orleans, Jefferson Davis Parish, and Houston with a possible reach of 20,000+. <ul><li>9/19/08: DONT use generators/grills in home, garage, carport. They cause carbon monoxide gas that kills! Call CDC 800-232-4636 for info </li></ul><ul><li>9/26/08: US GOV/HSS Health Alert: Never mix bleach and ammonia to clean; the fumes can kill you. More info CDC 800-232-4636 or </li></ul><ul><li>9/26/08: US GOV/HHS Health Alert: Clean mold with 1 cup bleach per 1 gallon water. More info CDC 8002324636 or http:// </li></ul><ul><li>9/27/08: US Gov/HHS Health alert:Wear gloves and goggles when handling toxic materials. More:CDC 800-232-4636 or </li></ul><ul><li>9/28/08: US Gov/HHS Health alert: If a wound gets red/swells/drains seek medical help now! More:CDC 800-232-4636 </li></ul><ul><li>9/30/08: US Gov/HHS Health alert: Pace yourself and get support for cleanup jobs. More: CDC 800-232-4636 or </li></ul><ul><li>10/1/08: US Gov/HHS Health alert: Don’t work alone. Ask family friends/others for help. More:CDC 800-232-4636 or </li></ul>
    21. 21. Integrate Technologies <ul><li> goes mobile </li></ul><ul><li> </li></ul><ul><li>Mobile-ready content can be accessed at Content is easy to read and scan with appropriate formatting and design. </li></ul><ul><li>Hurricane Recovery Information </li></ul><ul><li>Seasonal Flu information for consumers and physicians </li></ul><ul><li>Coming soon: travelers’ health alerts, emergency response information, and much more </li></ul>Emergency Response Widgets This SMS reader widget is now available on Partners can display emergency preparedness and response SMS information in real-time during events.
    22. 22. Integrate Communication Strategies eCards Graphical Buttons Blogs Twitter Widgets Peanut Product Recalls
    23. 23. Integrate Communication Strategies eCards Graphical Buttons Graphical Badge for Social Networks Virtual Worlds Bloginar Mobile Phone Alerts Data Visualization Seasonal Influenza Vaccination Campaign (2007 – 2008)
    24. 24. <ul><li>CDC should be ( must be ) where people are </li></ul><ul><li>Increases the dissemination and potential impact of CDC’s science </li></ul><ul><li>Leverages unique characteristics of emerging channels </li></ul><ul><li>Reaches diverse audiences </li></ul><ul><li>Allows for tailored health messages </li></ul><ul><li>Facilitates interactive communication and community </li></ul><ul><li>Empowers people to make healthier and safer decisions </li></ul>Why Social Media
    25. 25. Links to CDC Social Media <ul><li>Social Media Campaigns: </li></ul><ul><li>eHealth Data Briefs: / </li></ul><ul><li>eCards: </li></ul><ul><li>Podcasts/RSS: http:// /podcasts </li></ul><ul><li>Tagclouds: http:// </li></ul><ul><li>Blogs: http:// </li></ul><ul><li>Email Updates: </li></ul><ul><li>Widgets: http:// /widgets </li></ul><ul><li>Twitter: </li></ul><ul><li>Online Video : You Tube </li></ul><ul><li>Social Networks : MySpace: http:// Daily Strength: http:// </li></ul><ul><li>Virtual Worlds </li></ul><ul><ul><li>Second Life http:// (191, 86) ( ) </li></ul></ul><ul><ul><li>Whyville http:// / </li></ul></ul><ul><li>CDC TV: http:// /CDCTV/ </li></ul><ul><li>Mobile: </li></ul><ul><li> ; </li></ul>
    26. 26. Thank you Erin Edgerton [email_address] Fred Smith [email_address] Division of eHealth Marketing National Center for Health Marketing Coordinating Center for Health Information and Service Centers for Disease Control and Prevention