Radio Is Everywhere
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Radio Is Everywhere

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  • Introduction – Sarah Lumbard, NPR Digital Media (Product and Operations), Introduce the panelWhy were here: Environment scan
  • Introduction – Sarah Lumbard, NPR Digital Media (Product and Operations), Introduce the panelWhy were here: Environment scan
  • First, it’s a whirlwind tour through places where we listen. There’s change a foot. Next, level setting on the platforms that allow us to listen and discover. The am / fm radio has company. How many people are really using what. Then, the players. The change in how we listen at home, work, in the car, and on the move combined with new platforms to listen on has created opportunity. Players have emerged to explore new opportunities.
  • Where listening happens.
  • Home is waking up in the morning to the radio, it’s listening outside while raking, grilling, have a drink; it’s listening in the living room or family room. And that hasn’t changed. . And that listening behavior hasn’t changed. It’s what we turn to when we decide to listen. And, much of what’s changed the behavior is internet access: wi-fi, 3G, 4G, etc. 86% Percentage of homes connected to broadband
  • Waking up. The alarm clock shares a space with mobile devices.
  • Sharing spaces: The portable radio, shares space with mobile devices. Yes, this man is raking.
  • The home radio. It’s sharing space with all sort of devices.
  • Sharing spaces: The home radio, hi fi and low fi, share a space with the TV, sometimes the best sound system in the house is the TV. True for anyone here? There are devices connect to the TV like Roku to offer access to radio streams. There’s music streaming on TIVO as well.
  • Sharing spaces: Sonos. Hi fidelity with digital access.
  • Sharing spaces: Logitech’s squeeze boombox.
  • Sharing spaces: Logitech’s squeeze boombox.
  • We listen at work. Of people who listen at work 77% broadcast radio, 21% work computer. ? Picture of a computer?
  • 6% have streamed ever (2010); 11%, 2011; ?, 2012
  • All the devices that allow us to listen to am / fm and / or internet radio.
  • This is a bit mixed up. The order is % adoption. Looking at places where we listen and where we discover
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • Other podcast outfits. ? Beyond pod?
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • I want to pause on Pandora for a moment. Is the magic algorythm?
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • 51% of people in the US over 18 have a Facebook profile. And yes, you can listen on facebook. X% have listened to Pandora49% of the population owns a digital audio playerAndroidiPhoneiPad
  • This listening is a mix of am /fm streams and lnternet-only streams. The break down is 12% am / fm only; 9% both am/fm and internet only; 13% exclusively internet only
  • Another source on listening.
  • All the devices that allow us to listen to am / fm and / or internet radio.
  • Some of the players. It’s a bit of alphabet soup. Here’s some order. Ahhh.
  • This is a bit mixed up. The order is % adoption. Looking at places where we listen and where we discover
  • Amazon Cloud: $20 / yearGooglePlay music, books, movies, apps & games in the cloud. Purchase, upload, listen to music. Promises to become more seamless. (Announces this week)
  • Also called “streaming music subscribptions” … a bit like owning music so long as you have a subscription.Behaviors: listen, lean back, “radio like” in that it comes to you, no action necessary; curation. Actively select what you like,Community: follow people, share playlists, Business models:Subscription. Spotify, $14.99; Rdio, ….; MOG, …; Rhapsody, $14.99Advertising. Pre-rolls, ads inserted in streams; displyadvertsing on the desktopFreemiumRdio. Friends listening. I discover music by trackiing friends. Business model: free listening on the Web with limits; unlimited listening for $4.99; web and mobile streaming, syncing, links to Sonos and Roku, $9.99; MOG. $4.99 (web only); $9.99 (mobile too) – both integrate with home services like Roku, Sonos, LG, and TVs
  • All the devices that allow us to listen to am / fm and / or internet radio.

Radio Is Everywhere Presentation Transcript

  • 1. Digital Radio’s Impact &our Audience
  • 2. RADIO ISEVERYWHERE ….(courtesy of Gary Knell)
  • 3. PlacesPlatformsPlayersQuestions (ask at anytime) #IMARadio
  • 4. • Home Places • Work • Cars • On the move#IMARadio
  • 5. Home#IMARadio
  • 6. cc Drewm Home cc Jinx!#IMARadio
  • 7. Home cc Roadsidepictures cc Shareski cc Old Shoe Woman#IMARadio
  • 8. Home cc betobeto#IMARadio
  • 9. Home cc Alan_D#IMARadio
  • 10. Home cc ? cc carsten.knobloch#IMARadio
  • 11. Home cc Mediageek#IMARadio
  • 12. Home cc Cat#IMARadio
  • 13. Places: Work 77% broadcast radio 21% work computer Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research cc Burtoo#IMARadio
  • 14. Places: Car 2010, 6% had ever streamed in their car 2011, 11%, Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 15. Places: Car • Every major car manufacturer has launched or is developing in-car Internet capability • Products on the market today include: Ford Sync, Toyota enTune, Mercedes mBrace, and Hyundai BlueLink#IMARadio
  • 16. Places: Car#IMARadio
  • 17. Powerful, inexpensive portable devices Places: On + Near-ubiquitous high-speed the move wireless broadband = Internet Access Everywhere And, that means Digital Radio Access Everywhere cc William.n#IMARadio
  • 18. PlacesPlatformsPlayersQ&A #IMARadio
  • 19. • Devices Platforms • Distribution • Listening stats#IMARadio
  • 20. 93% 93% of people in the US over 18 own / use a local AM/FM radio Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison cc morberg Research#IMARadio
  • 21. 51% 51% of people in the US over 18 have a Facebook profile Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 22. 49% 49% own a digital audio player Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research cc Jinx!#IMARadio
  • 23. 31% 31% use / own a Smart phone Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 24. 25% 25% listen to Audio Podcasts Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 25. 16% 47% have heard of Pandora 24% have ever listened to Pandora 16% listened to Pandora last month Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 26. Why?#IMARadio
  • 27. Pause. Why?• 77%. Control. Like the ability to create radio stations based on favorite songs or artists• 74%. Skip. Like the ability to skip.• 71%. Easy. Easy to use.Base: Total Population 12+Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 28. 13% 13% use / own an Android Smart phone Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 29. 11% 11% use / own a Blackberry Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research cc Cesar Gonzalez Destinos 360#IMARadio
  • 30. 9% 9% use / own an iphone Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research cc Yto#IMARadio
  • 31. 4% 4% use / own an iPad Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research cc Yto#IMARadio
  • 32. And, what about all these platforms?#IMARadio
  • 33. There’s a whole lot of listening going on.#IMARadio
  • 34. Listening 34% listened last month (89 million) and 20% last week. 26% (70 million) in 2010 Base: Total Population 12+ Source: 2011 Arbitron Inc. / Edison Research#IMARadio
  • 35. #IMARadio
  • 36. PlacesPlatformsPlayersQ&A #IMARadio
  • 37. Places +New platforms =New opportunities #IMARadio
  • 38. and . . .New opportunities = NewPlayers #IMARadio
  • 39. Players #IMARadio
  • 40. #IMARadio
  • 41. • Locker in the cloud • Audio on Players demand • Personalized internet radio • Terrestrial radio aggregators#IMARadio
  • 42. Locker in the cloud#IMARadio
  • 43. Audio on demand#IMARadio
  • 44. Personalized , internet radio#IMARadio
  • 45. Terrestrial radio aggregators#IMARadio
  • 46. PlacesPlatformsPlayersQ&A #IMARadio
  • 47. John Barth, PRX Jackson Gates, Pandora What do you Scott Fleischer, TuneIn make of all this? Q &A#IMARadio
  • 48. Thank you. Sarah Lumbard, slumbard@npr.org Jackson Gates, jgates@pandora.com John Barth, john@prx.org Scott Fleischer scott@tunein.com#IMARadio