3 Step System to closing deals from the Internet


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This is a short overview of what Real Estate agents need to do with online marketing to successfully close more deals.

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  • Insert screenshot of Office website and any agents that currently use a PropertyMinder site in the office. Basic Intro to PropertyMinder & Highlight of current clients
  • Explain disclosure document hosting on the websites. No limit to number or size of files uploaded. Agent can protect documents or make available for download to public. SDAR called us and asked to partner primarily because of this solution. Relevant only to states where title firms can’t host documents. (CA only now)
  • Most Popular US websites: Facebook #2, YouTube #4, Blogger#6, Craigslist #8, MySpace #9, Twitter #12, LinkedIn #16, WordPress #19 Results pulled 3/23/10 Talk about leveraging social networks by creating links that direct friends and followers to their Real Estate Website with the MLS Remind them that clients want PROPERTIES and the best place to display them is on a site with a controlled IDX feed.
  • Talk about dazzling people and capturing a greater number of visitors by providing videos. This example is of a lady who made a video introducing visitors and clients to her website. Encourages visitors to explore the site, setup searches or contact her directly. Another example could be a short video explaining differences between short sales & foreclosures, how to save a home underwater, getting govt tax credits
  • Craigslist AccerlerAds - Talk about using mystery and hyperlinks rather than a Property Info dump (e.g. Postlets, V-Flyers) to draw customers back to their websites. Explain that this keeps them from being pigeonholed to just working their own active listings.
  • Clever trick Michael uses to transition a visitor to his website into a client he meets for coffee and talks about their needs
  • Use the home evaluation, free reports and other default lead capture pages to gather visitor’s information. Explain they can also create their own custom lead capture pages with fields they choose.
  • Testimonials are critical. Having a website gains the agent credibility with buyers and sellers, testimonials earn their business after visiting the website. Comments are good, Comments w/thumbnail photos are better, Video testimonials are the BEST!
  • Talk about leveraging their current client database by emailing regul;ar snapshots that can be easily forwarded to friends. The drip campaigns and holiday photos are another way to stay in touch and farm the current rolodex of past clients
  • The website is a community resource based around the counties each agent serves. Make certain they know clients can get City Site links along with Transportation, Hospitals, Law Enforcement, etc.. // Also provides websites and contact numbers for utilities firms
  • Free 30-Day trial with no cost or obligation of service. No contracts if the agents choose to keep the website, regardless of billing cycle. Hit the hot features and promote our free support team
  • Create urgency – Today only: 50% off the setup fees
  • 3 Step System to closing deals from the Internet

    1. 1. PropertyMinder, Inc . Where Real Estate & Technology Converge Websites, Online Marketing & Client Mgmt for Real Estate Offices, Brokers & Agents Ted King
    2. 2. Unlimited Disclosure Document Hosting
    3. 4. Videos are better than Pictures
    4. 5. Create Craigslist Ads with Pictures Description & Details from the MLS! Links will send viewers to your website! Auto-inserted!
    5. 6. Capture Visitors Information Automatically! One click & your website instantly emails a personalized greeting! Customized Auto-Lead Capture
    6. 7. Default & Custom Lead Capture Pages
    7. 8. Provide Testimonials (Comments / Pics / Videos)
    8. 9. Create Custom Searches & Display Comparables
    9. 10. Automatically email Monthly Market Snapshots to all your Contacts and Increase Referrals without extra work! Keep in touch with automatic holiday cards & drip campaigns
    10. 11. Community Info & Switch Utilities Links
    11. 12. <ul><li>30 Day Free Trial </li></ul><ul><li>Premium Website </li></ul>(No Cost for 30 days) UNLIMITED CUSTOMER SUPPORT Free Setup Training Custom IDX Links / Pages Craigslist AccelerAds Comparable Properties
    12. 13. 1) Your Business Card Today only! 2) Your MLS ID Number 3) Major Credit Card (50% off set-up fee!)