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1© 2013 PointSource, LLC 1OVERCOMING ENTERPRISE MOBILITY CHALLENGESStephanie Trunzo, Chief Creative Officersltrunzo@points...
2© 2013 PointSource, LLCAGENDA• About PointSource• Mobile challenges• Solutions and examples• IBM Worklight &Mobile First•...
3© 2013 PointSource, LLCSTEPHANIE TRUNZO@sltrunzosltrunzo@pointsourcellc.comhttp://www.linkedin.com/pub/stephanie-trunzo/1...
4© 2013 PointSource, LLCDAVE STECHERDave.stecher@pointsourcellc.comDaveStecher.com
5© 2013 PointSource, LLCABOUTTURNING VISION INTO VALUE INTHE MOBILE ENTERPRISEPointSource specializes in mobility solution...
6© 2013 PointSource, LLCCOMPANY PROFILESince 2004, PointSource, an IBM Premier Business Partner, has evolved froma dynamic...
7© 2013 PointSource, LLCWEB-BASED REVOLUTION TO MOBILITY REVOLUTION• Late 90’s early 2000’s – move paper and desktop/clien...
8© 2013 PointSource, LLCCHALLENGES IN MOBILITYFragmentation• Firms are building multiple and partial strategies and delive...
9© 2013 PointSource, LLCSOLVING CHALLENGES• Solve fragmentation by planning cohesive content first, mobile first, responsi...
10© 2013 PointSource, LLCMOBILE SPECIFIC DESIGN CONCERNSMobile application patterns are very different from webpatterns– B...
11© 2013 PointSource, LLCFOCUS ON DESIGNBusiness Analysis• Identify business anduser goals• Define WHO the usersare; compl...
12© 2013 PointSource, LLCCONTENT IS KING (AGAIN)“I need a web site, and a mobile web site, and an app oniOS and Android an...
13© 2013 PointSource, LLCPOINTSOURCE WEB SITES – RESPONSIVE DESIGN1. AdaptableFluid design that adapts to newtechnology an...
14© 2013 PointSource, LLCFOCUS ON BRANDBringing mobility into a retail B2Ccommerce strategy does not only meanadding a sho...
15© 2013 PointSource, LLCPAPER TO PAPERLESSThe new mobile web application enablesAllstate Dealer Services agents to sign u...
16© 2013 PointSource, LLCIASIS Being physically present and engagedwith the patient is a critical part ofworking in the me...
17© 2013 PointSource, LLCPS WHITEBOARDJazzHub partner for mobiledevelopment lifecyclewww.PSWhiteboard.comThe PS Whiteboard...
18© 2013 PointSource, LLCIBM WORKLIGHT AT A GLANCE• The Worklight Platform helps…– Quickly develop and deploy mobile apps–...
19© 2013 PointSource, LLCMOBILE DEVICE PLATFORM COMPLEXITY• Operating systems are released frequently– 8 iOS updates in a ...
20© 2013 PointSource, LLCOS COMPLEXITY EXAMPLE:ONE YEAR OF IOS CHANGES AND AVERAGE COSTSDate iOS Version Native cost Workl...
21© 2013 PointSource, LLCRUNTIME SKINS HANDLE DEVICE SPECIFIC COMPLEXITYSkins provide support for multiple formfactors in ...
22© 2013 PointSource, LLCMOBILE BRANDINGHybrid Worklight applications• Re-use CSS from webapplications to ensureconsistent...
23© 2013 PointSource, LLCEXAMPLE FROM THE INSURANCE INDUSTRYBranding often takes a product from functional to engaging.The...
24© 2013 PointSource, LLCDISCOVER WHAT’S WORKING AND WHAT ISN’T – AND WHYTEALEAF CX MOBILE• Visibility into user success &...
25© 2013 PointSource, LLCHOW CAN POINTSOURCE TAKE YOUR BUSINESS FURTHER?Description OfferingThese workshops are designed t...
26© 2013 PointSource, LLCVisit Us on the Web Contact Us Via Email Contact Us Via Phonewww.pointsourcellc.us info@pointsour...
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Overcome enterprise mobility challenges webinar

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  • AaronWe got better with time… J2EE, web 2.0, SOA, etc.Video game example: we don’t read instruction manual anymore
  • Everyone carrying around a camera has shifted the paradigmA photo of a piece of paper is just as good as the piece of paper for trackingEliminate need to manage a bunch of slips of paperTouchpads allow for electronic signatures in place of paper signatures.Electronic signature solutions are good enough for the IRS and in-store purchasesSending photos in place of having to physically send or deliver paper saves customers timeMany mobile banking apps now allow for e-check deposit
  • DaveFocus on hybrid applicationsStill offers strong support for native applications Even allows you to hook hybrid applications in to native apps through apis
  • DaveWork doesn’t translate from one platform to another: C++ example from college vs. javaHow can you keep up with all of these devices? This is just 2 platforms. You also have to consider Windows and Blackberry, etc. It adds up quickly
  • Note that this is just one application on one operating system. These numbers quickly add up
  • a nice way that WL allows you to automatically detect which device type is being used at runtime and then handle any specializations for that variant.
  • AaronBrand inconsistency cross platformCSSProprietary branding
  • Talk about general client, not focus. Talk about the trouble they were having – had a native application. They couldn’t scale it or rebrand it. Elected for jQuery mobile hybrid app and were able to quickly and easily rebrand.
  • Aaron* Everyone knows value of analyticsInstant user feedback without askingCapture user navigationKnow pain points. Integrates directly with your mobile applications
  • Transcript of "Overcome enterprise mobility challenges webinar"

    1. 1. 1© 2013 PointSource, LLC 1OVERCOMING ENTERPRISE MOBILITY CHALLENGESStephanie Trunzo, Chief Creative Officersltrunzo@pointsourcellc.comDave Stecher, Senior Software Developerdave.stecher@pointsourcellc.com
    2. 2. 2© 2013 PointSource, LLCAGENDA• About PointSource• Mobile challenges• Solutions and examples• IBM Worklight &Mobile First• Early Engagement programs
    3. 3. 3© 2013 PointSource, LLCSTEPHANIE TRUNZO@sltrunzosltrunzo@pointsourcellc.comhttp://www.linkedin.com/pub/stephanie-trunzo/1/1b1/485
    4. 4. 4© 2013 PointSource, LLCDAVE STECHERDave.stecher@pointsourcellc.comDaveStecher.com
    5. 5. 5© 2013 PointSource, LLCABOUTTURNING VISION INTO VALUE INTHE MOBILE ENTERPRISEPointSource specializes in mobility solutions for the enterprise witha focus on stunning design and intuitive cross-device experiences.PointSource is an IBM Premier Business Partner.
    6. 6. 6© 2013 PointSource, LLCCOMPANY PROFILESince 2004, PointSource, an IBM Premier Business Partner, has evolved froma dynamic IT firm specializing in environmental impacts and the businessprocess management space to a pioneer in the enterprise mobility space. Ledby a dedicated executive team who has been driving the business for the pastdecade, PointSource has pivoted with the market trends and demands tooptimally leverage the enterprise expertise and skills of its talented workforce.The ability to understand complex enterprise systems, combined with a focuson stunning design, intuitive cross-device experiences, and execution acrossthe entire development lifecycle is helping PointSource bring clients to a wholenew level of success with enterprise mobility. Headquartered in the US,PointSource has grown to 60+ employees spanning four global locations, withtargets to keep growing.
    7. 7. 7© 2013 PointSource, LLCWEB-BASED REVOLUTION TO MOBILITY REVOLUTION• Late 90’s early 2000’s – move paper and desktop/client based to web-based– First wave: Take the content as-is and port to web– Second wave: Leverage the connectivity of the web• 10 billion devices predicted to be in use by 2020– First wave: Take the content and rework for different screen real estate– Second wave: Consider the real interactions for mobility“Mobility is not only about accessing systems across many devices but ratherrepresents a fundamental change as to where, when, and why consumersaccess those systems."– Erik Burckart, PointSource CTO
    8. 8. 8© 2013 PointSource, LLCCHALLENGES IN MOBILITYFragmentation• Firms are building multiple and partial strategies and deliverables (an app for this, aweb site for that, another mobile site for this, intra-extra-inter-nets)• Mobile device platform complexity (platforms and form factors to support)Quality –• Fast to market apps with very little testing• Mobile-specific design concerns: Mobile apps are different than web apps and soare the usage patterns.• App firms that can deliver an application, but cannot contribute to product design ordirection and subsequently struggle to support or scale their productsOrphan apps –• Apps created for specific purpose with no tie-back to existing business processes,and no connection to overall business goals so diminished value• Connecting to enterprise systems - Connecting to legacy systems in a standardfashion is difficult and time consumingSpeed of cycle –• Too fast to keep up; cant iterate to keep up with platform changes, form factorevolution• Deployment and management issues pushing fixes and updates to user population
    9. 9. 9© 2013 PointSource, LLCSOLVING CHALLENGES• Solve fragmentation by planning cohesive content first, mobile first, responsivedesign plan; content packages with strong CMS; information architecture andinfrastructure planning; deployment and management planning• Solve quality issues with enterprise level planning from the start; scale testingand building with enterprise roll-out in mind; performance and scale in dev rigor;helping clients plan for support and maintenance for full mobile dev lifecycle• Solve orphan apps and business process issues with strong design upfront toconsider requirements, use cases, business goals to measure through project,asking end goal questions before diving in; building business connections to processinto mobility strategy• Solve cycle speed by making intelligent choices for target development anddeployment; cross-device hybrid dev vs. native capability (or responsive design)based on use cases, user profiles, and business need vs trying to be everywhere atonce; worklight solutions to manage deployments and updates
    10. 10. 10© 2013 PointSource, LLCMOBILE SPECIFIC DESIGN CONCERNSMobile application patterns are very different from webpatterns– Both usefulness and beauty are required– Gestures are not optional– Re-use common patterns– User experience becomes even more importantOSLC Mobile UserGroup co-sponsorwww.OSLC.mobiApplications have evolved over time from dumb terminal to thick apps to webapps to mobile.Each type of application required different design patterns that were learned over time and mobileis no different.
    11. 11. 11© 2013 PointSource, LLCFOCUS ON DESIGNBusiness Analysis• Identify business anduser goals• Define WHO the usersare; completestakeholder interviews• Document WHAT theuse cases are• Explain WHY, WHENand WHERE usersinteracting with asystem• Elicit requirementsfrom user stories, usecases, and goalanalysisInteraction Design• Define the informationat various stages of theinteraction, forperspective of bothproducer andconsumer• Develop wireframesand interaction flowsto explain HOW a userachieves their goalwith the application• Design informationarchitecture for visualand written contentVisual Design• Leverage context toprovide a visuallyattractive userinterface• Understand andextending brandmessaging throughoutinteractions• Simplify all designs forelegant and intuitiveuser perception
    12. 12. 12© 2013 PointSource, LLCCONTENT IS KING (AGAIN)“I need a web site, and a mobile web site, and an app oniOS and Android and tablet optimized, and an intranetsite, and marketing fliers, and videos, and and and…”• Write content once - Consider “content packages” designed aroundpurpose and goals• Can’t predict where or how the content will be viewed• Plan responsive designs that organize around solid informationarchitecture“By 2013, a typical fortune 1000 corporation delivering B2E and B2C applicationwill use at least six different combinations of mobile platform, architecture anddevelopment tools” - Gartner
    13. 13. 13© 2013 PointSource, LLCPOINTSOURCE WEB SITES – RESPONSIVE DESIGN1. AdaptableFluid design that adapts to newtechnology and form factors2. EfficientSave development costReduce duplication Contentediting through a single CMS3. SEO friendlyLink strategy is cleanerCentralize your site analytics“We simply can’t compete with the pace of technology. Are we really going tocreate a custom experience for every new browser or device that appears?And if not, what’s the alternative.” – Ethan Marcotte, “A List Apart”
    14. 14. 14© 2013 PointSource, LLCFOCUS ON BRANDBringing mobility into a retail B2Ccommerce strategy does not only meanadding a shopping cart and inventory.We worked with Joffreys to maximize whatis important to their brand - a focus onthe quality of their products. We broughtthe right content forward to highlight thehistory of the coffee, the details on theroasts, education on the coffee-makingprocess.Information architecture and a strongcontent strategy drives our intuitivedesigns.
    15. 15. 15© 2013 PointSource, LLCPAPER TO PAPERLESSThe new mobile web application enablesAllstate Dealer Services agents to sign upnew dealerships accurately and quickly.Previously, a paper-based process proneto missed signatures or empty fields,we have optimized to ensure instantvalidation leveraging over 200 businessrules for the smart design.The new application reduces the timefrom start to completion to under asingle day, enabling dealerships to startselling Allstate insurance over 70% fasterthan the previous process.We are working to help ADS ensure qualityand value with a full mobile developmentlifecycle, and stakeholder training.
    16. 16. 16© 2013 PointSource, LLCIASIS Being physically present and engagedwith the patient is a critical part ofworking in the medical field.Previous solutions for ComputerizedPhysician Order Entry (CPOE) on aphysical kiosk required physicians tointerrupt the flow of discussion andphysically walk away from the patient.Asking the important questions aboutwhere, when, and why someone isaccessing systems make solutionssmarter than they ever were as stationarykiosks. We were able to create a modern,intuitive tablet-based application for IASISCPOE to allow physicians to see allpatients in their current rotation, contactnearby nurses for assistance if needed,and collaborate simply with patients.
    17. 17. 17© 2013 PointSource, LLCPS WHITEBOARDJazzHub partner for mobiledevelopment lifecyclewww.PSWhiteboard.comThe PS Whiteboard app allows you to capture yourideas elegantly in a free solution without thenuisance of ads getting in your way. Import or capturea photo or document and sketch on top of that tomockup drawings or wireframes and designs. Afteryou have captured your ideas and simplecollaborations, you can save and share them forcontinued collaboration.The technology used in PS Whiteboard can beapplied across various industries. Insurance claimsadjusters may take photos of damage and use PSWhiteboard to take notes about the damage. Doctorscan make notes on x-rays and product engineers canquickly sketch on existing schematics. Kids can evendraw funny faces on their pets, or they can let theirimagination go wild with freeform drawing.The PS Whiteboard app was created to aid in our owncreative processes by a small team of our talentusing IBM Worklight. Within two weeks of startingthe project we had a production-ready, crossdevice, IBM Worklight solution. PS Whiteboard wasbuilt in IBM Worklight using jQuery, Backbone, andBootstrap. Apache Cordova was used to integrate withthe native device camera and photo album.
    18. 18. 18© 2013 PointSource, LLCIBM WORKLIGHT AT A GLANCE• The Worklight Platform helps…– Quickly develop and deploy mobile apps– Reach more devices and more users– Deliver exceptional mobile experiences– Ensure application security on mobile devices– Utilize existing IT infrastructure– Use existing skills and toolsAs application patterns have shifted over time, Worklight is builtto optimize integration, reuse skills, and deliver mobile apps faster
    19. 19. 19© 2013 PointSource, LLCMOBILE DEVICE PLATFORM COMPLEXITY• Operating systems are released frequently– 8 iOS updates in a year.– 12 Android updates when including all permutations.– In late 2011, Google changes their notification mechanism whichbroke many notification capabilities of Android apps.• Device form factors are numerous– Apple has two distinct iPhone screen sizes (along with a non-retina version) and the same for the iPad– Android is much more complex, with a recent study showing3,997 distinct device form factors
    20. 20. 20© 2013 PointSource, LLCOS COMPLEXITY EXAMPLE:ONE YEAR OF IOS CHANGES AND AVERAGE COSTSDate iOS Version Native cost Worklight cost Savings3/7/12 5.1 medium low $56k5/7/12 5.1.1 low none $24k9/19/12 6.0 high medium $112k11/1/12 6.0.1 medium none $80k12/18/12 6.0.2 low none $24k1/28/13 6.1 medium low $56k2/6/13 6.1.1 low none $24k2/19/13 6.1.2 low none $24kTotals 8 Version changes $528k $128k $400kLow cost 3 person months, Medium 10 months of work, high cost 24 months of work. Average blended cost of employee $10k/mo.Reduce development cost by 76%
    21. 21. 21© 2013 PointSource, LLCRUNTIME SKINS HANDLE DEVICE SPECIFIC COMPLEXITYSkins provide support for multiple formfactors in a single executable file for devicesof the same OS family.• Different screen sizes• Different screen densities• Different input methodsSkins are a sub-variant of an environmentpackaged in a single appDecision on which skin to use is doneautomatically at runtimeDeveloper-controlled JavaScript file run at appstartup determines which skin to load
    22. 22. 22© 2013 PointSource, LLCMOBILE BRANDINGHybrid Worklight applications• Re-use CSS from webapplications to ensureconsistent branding• All mobile platforms can sharethe same base CSS, giving aconsistent experience.• Standards-based branding thatall developers are familiar withNative applications• No CSS support. Must attemptto re-brand natively, which ismore difficult.• Each mobile platform’sbranding/colors must becreated independently.• Proprietary branding for eachcomponent.
    23. 23. 23© 2013 PointSource, LLCEXAMPLE FROM THE INSURANCE INDUSTRYBranding often takes a product from functional to engaging.The ability to rapidly rebrand an application allows a more agile response to changingmarket conditions. Likewise, many customers resell their application to a variety of clientswho all want a custom look and feel.Scaling native applications to support a large number of customers is extremely difficult.Electing to take a Hybrid application approach allowed our client to realize their goal ofrapid build-time rebranding of an application. This allowed them to quickly customize text,font, color schemes, and images by simply changing build parameters.Flexibility matters!
    24. 24. 24© 2013 PointSource, LLCDISCOVER WHAT’S WORKING AND WHAT ISN’T – AND WHYTEALEAF CX MOBILE• Visibility into user success & failure– Automatic detection of customer struggle, obstacles or issues– Understand customer feedback for making improvements– Visibility into your mobile usage across the user base, site and apps• Accelerate time-to-market– Eliminate poor quality to deliver winning mobile services– Identify cause without having to update or re-launch your services– Rapidly evaluate mobile features – adoption, success & failurepoints• Make the right mobile investments– Quantify business impact to prioritize decisions: fix, invest, remove– See the actual usage of mobile services rather than the expected
    25. 25. 25© 2013 PointSource, LLCHOW CAN POINTSOURCE TAKE YOUR BUSINESS FURTHER?Description OfferingThese workshops are designed to help accelerate IBM Worklight expertisewithin your own in-house development organization, whether you plan todevelop from scratch or support fully developed applications. PointSourcewill provide an overview of features, demos, tutorials and hands onworkshops enabling your development team to create or supportapplications with Worklight experts’ assistance.Worklight ExpertsAcademy• Worklight Demos• Worklight 101• Worklight Code CampPointSource offers full mobile application development to turn your mobilevision into reality with quick design iteration from concepts to workingapplications. Our business analysts elicit intelligent use cases andstakeholder stories, and our expert user experience designers quickly turnyour enterprise requirements into a mobile strategy through wireframes,mockups, and prototypes.Think Mobile• Design Boards• Think Mobile 101• Early AccessUtilize PointSource enterprise expertise and innovative design to create amobility strategy for you. We analyze customer needs, goals, timelines,existing infrastructure, assets and strategy to create a strategic roadmapthat meet these needs in the form of a mobile solution. Cost efficiency,measurable goals and ROI are all important elements of each mobilesolution we create.Enterprise MobileStrategy Consultation• 1 Hour FREE• Workshops
    26. 26. 26© 2013 PointSource, LLCVisit Us on the Web Contact Us Via Email Contact Us Via Phonewww.pointsourcellc.us info@pointsourcellc.com 1-877-843-7481Connect With UsThanks for attending!Please take 5 minutes tocomplete our survey:http://su.vc/psmobility

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