Mobility 2014: 4 Things Enterprises Must Do or Else

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Enterprises need to re-envision who they are, how they work, and let mobile be the change agent.

Enterprises need to re-envision who they are, how they work, and let mobile be the change agent.

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  • 1. www.pointsource.us (877)843-7481 | 353 E Six Forks Rd, Suite 300 Raleigh, NC 27609 | hello@pointsourcellc.com
  • 2. Enterprise Mobility in 2014 4 things enterprise must do or else Stephanie Trunzo, sltrunzo@pointsource.us
  • 3. Mobility revolution Web based revolution to mobility revolution
  • 4. 1 Kill your false starts Apps sitting in the app store without consistent updates will results in user dissatisfaction, lower install rates, and lost business. •  If you aren’t going to maintain it, yank it. •  If it isn’t on brand, start over. “ Get intentional, not emotional: protecting sunk costs is not a strategy.” www.pointsource.us
  • 5. New mobile patterns Facebook releases the Paper app on February 3rd, 2014 Add sections about different Tilt your phone to explore Unfold stories and news from Share your own stories with themes & interests high-resolution photos the world’s best sources friends or the world In industries such as… (And more) INSURANCE RETAIL BANKING
  • 6. 2 Acknowledge The User as unrelenting and discerning •  Stakeholder interviews •  Personas & Scenarios •  Business analysis •  User Experience •  Interaction patterns •  Information Architecture •  41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement. •  53% of shoppers compare in-store prices to online prices while shopping. •  36% of shoppers search for other store locations on their phones while shopping in store. “ Respect The User; otherwise, be warned: The User will know better.” www.pointsource.us
  • 7. Architectural changes shouldn’t make the news •  Frustrated users resulting in lost revenue •  Diminished reputation and loyalty, impacting future revenue
  • 8. 3 Security Cloud and onpremise use cases Right-sized architectural design Data storage Device storage “ Performant & elastic Offline use cases API economies Renting (-aaS) & build code & services decisions Begin the architectural movement now, today, but remember that this is not an amateur’s game.” www.pointsource.us
  • 9. The Changing Landscape
  • 10. 4 •  •  •  •  Embrace cultural and organizational shifts Reorganizing for purpose Changing / new titles Agile education Finance and procurement adjustment IT MARKETING www.pointsource.us
  • 11. “ Enterprises need to re-envision who they are, how they work, and let mobile be the change agent.” STEPHANIE TRUNZO, POINTSOURCE CCO
  • 12. 1 Kill your false starts 2 Acknowledge The User as unrelenting and discerning 3 Right-size architectural design 4 Embrace cultural and organizational shifts
  • 13. Thank you! www.pointsource.us (877)843-7481 | 353 E Six Forks Rd, Suite 300 Raleigh, NC 27609 | hello@pointsourcellc.com