Getting Edgy:  The journey of Web 2.0 as an engagement tool   Anna Raunik - State Library of Queensland  Sandra Fields - F...
 
Provide online spaces to support social networking
 
<ul><li>Federated search –  published/unpublished,  </li></ul><ul><li>digital collections and commercial databases.  </li>...
 
Blogs –  Summer Reading Club, Queensland  History  Webcasts –  Public Programs Tag clouds  – Catalogue search transactions
Implement ongoing training opportunities for staff in new technology
http://slqlibrary2.wetpaint.com/
Facebook  Google Book Search   Twitter  Wikis   Blogs  Alerts  Skype  RSS/Aggregators  iTunes  Flickr  Digg  LibraryThing ...
<ul><li>Emerging media  </li></ul><ul><li>Online poll – staff evaluation   </li></ul><ul><li>90% participated (attendance/...
Edge   Redevelopment The
The Edge …. position
Programming philosophy and values <ul><li>Child and Young People-centred </li></ul><ul><li>Programming activities within  ...
Edgy Engagement  . www.fieldworx.com.au   (07) 3257 0395   [email_address]
Purpose of Edgy Engagement  <ul><li>To provide an opportunity for young people and other stakeholders to input into the cr...
 
Consultation methodology <ul><li>Edgy Advisors </li></ul><ul><li>Edgy Partners  </li></ul><ul><li>Edgy Think Tank </li></u...
Edgy Web 2.0 Purpose <ul><li>Young people as co-creators of the new space through opinions, photographs, film and drawings...
Web 2.0 Tools <ul><li>Wiki </li></ul><ul><li>Myspace  </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><l...
Edgy Web 2.0 <ul><li>www.theedgewiki.slq.qld.gov.au </li></ul><ul><li>www.myspace.com/slq_the_edge </li></ul>www.fieldworx...
Strengths <ul><li>Increase opportunities for engagement with target audiences </li></ul><ul><li>Direct line of communicati...
Limitations <ul><li>Some young people do not access web 2.0 </li></ul><ul><ul><li>Parents </li></ul></ul><ul><ul><li>Acces...
What has worked for us <ul><li>Edgy Web 2.0 closely aligned with other core aspects of the Edgy engagement methodology </l...
Unexpected outcomes <ul><li>Opportunity to inform key decision makers about the ideas, thoughts and opinions of young peop...
Our next steps <ul><li>Promotion through existing networks </li></ul><ul><ul><li>Postcards to previous workshop participan...
Thank you!  <ul><li>[email_address] </li></ul><ul><li>3257 0395 </li></ul><ul><li>0409 924233 </li></ul><ul><li>www.fieldw...
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SLQ - Beyond The Hype

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State Library of Queensland presentation at the Beyond the hype conference. Brisbane 1/2 Feb 2008

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  • SLQ - Beyond The Hype

    1. 1. Getting Edgy: The journey of Web 2.0 as an engagement tool Anna Raunik - State Library of Queensland Sandra Fields - Fieldworx Beyond the Hype – Brisbane 2008
    2. 3. Provide online spaces to support social networking
    3. 5. <ul><li>Federated search – published/unpublished, </li></ul><ul><li>digital collections and commercial databases. </li></ul><ul><li>Tagging, rating, review opportunities </li></ul><ul><li>Share content – Flickr, Wikipedia, YouTube </li></ul><ul><li>RSS feeds – new books, website content </li></ul><ul><li>Social spaces – explore Facebook, MySpace, </li></ul><ul><li>Second Life </li></ul>
    4. 7. Blogs – Summer Reading Club, Queensland History Webcasts – Public Programs Tag clouds – Catalogue search transactions
    5. 8. Implement ongoing training opportunities for staff in new technology
    6. 9. http://slqlibrary2.wetpaint.com/
    7. 10. Facebook Google Book Search Twitter Wikis Blogs Alerts Skype RSS/Aggregators iTunes Flickr Digg LibraryThing Ebay Kindle Sony Reader MySpace Instant messaging Google Earth Del.icio.us Second Life OpenLibrary World of Warcraft
    8. 11. <ul><li>Emerging media </li></ul><ul><li>Online poll – staff evaluation </li></ul><ul><li>90% participated (attendance/viewing of wiki) </li></ul><ul><li>88% explored one or more technologies identified </li></ul><ul><li>98% requested continuation of the sessions . </li></ul>
    9. 12. Edge Redevelopment The
    10. 13. The Edge …. position
    11. 14. Programming philosophy and values <ul><li>Child and Young People-centred </li></ul><ul><li>Programming activities within The Edge will adopt young people-centered philosophies, and practices. Programming at The Edge will: </li></ul><ul><li>Be grounded in the issues, interests and developmental needs of young people aged to 25 years. </li></ul><ul><li>Adopt processes for the meaningful engagement of young people. </li></ul><ul><li>Implement measures to ensure that partnerships with freelance artists and arts organisations, government departments and agencies and other corporate organisations support this philosophy and practice. </li></ul>
    12. 15. Edgy Engagement . www.fieldworx.com.au (07) 3257 0395 [email_address]
    13. 16. Purpose of Edgy Engagement <ul><li>To provide an opportunity for young people and other stakeholders to input into the creation of The Edge </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    14. 18. Consultation methodology <ul><li>Edgy Advisors </li></ul><ul><li>Edgy Partners </li></ul><ul><li>Edgy Think Tank </li></ul><ul><li>Edgy Interviews </li></ul><ul><li>Edgy Web 2.0 </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    15. 19. Edgy Web 2.0 Purpose <ul><li>Young people as co-creators of the new space through opinions, photographs, film and drawings </li></ul><ul><li>Ongoing engagement and communication tool as the project progresses </li></ul><ul><li>Trialing and evaluating web 2.0 approaches to inform delivery of The Edge and SLQ more broadly </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    16. 20. Web 2.0 Tools <ul><li>Wiki </li></ul><ul><li>Myspace </li></ul><ul><li>Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Youtube </li></ul><ul><li>Bebo </li></ul><ul><li>Second Life </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    17. 21. Edgy Web 2.0 <ul><li>www.theedgewiki.slq.qld.gov.au </li></ul><ul><li>www.myspace.com/slq_the_edge </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    18. 22. Strengths <ul><li>Increase opportunities for engagement with target audiences </li></ul><ul><li>Direct line of communication and co-creation with young people </li></ul><ul><li>Generation of interest in The Edge before it opens </li></ul><ul><li>Adjustable interface </li></ul><ul><li>Ongoing - in your time, in your space </li></ul><ul><li>Text, video and photographs in the one place </li></ul><ul><li>Many young people are very web 2.0 savvy </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    19. 23. Limitations <ul><li>Some young people do not access web 2.0 </li></ul><ul><ul><li>Parents </li></ul></ul><ul><ul><li>Access to appropriate hardware </li></ul></ul><ul><ul><li>Unfamiliar with the technology </li></ul></ul><ul><ul><li>Not interested </li></ul></ul><ul><li>Without interest from young people it becomes another stagnant ‘website’ </li></ul><ul><li>Exposure and loss of some control </li></ul><ul><li>Legal risks and ownership of product </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    20. 24. What has worked for us <ul><li>Edgy Web 2.0 closely aligned with other core aspects of the Edgy engagement methodology </li></ul><ul><li>Building strong ownership with a core group of young people </li></ul><ul><li>Positive working relationships between SLQ and the consultant </li></ul><ul><li>‘ Give it a go’ attitude coupled with a commitment to monitoring and evaluation </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    21. 25. Unexpected outcomes <ul><li>Opportunity to inform key decision makers about the ideas, thoughts and opinions of young people </li></ul><ul><ul><li>Direct quotes </li></ul></ul><ul><ul><li>Film </li></ul></ul><ul><ul><li>Photographs </li></ul></ul><ul><li>Builds people’s heart connection and commitment. It’s not all about the mind </li></ul><ul><li>Demonstrating use of new and emerging technology in line The Edge vibe </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    22. 26. Our next steps <ul><li>Promotion through existing networks </li></ul><ul><ul><li>Postcards to previous workshop participants </li></ul></ul><ul><ul><li>Online </li></ul></ul><ul><ul><li>Edgy Advisors spamming friends </li></ul></ul><ul><ul><li>Working with parents </li></ul></ul><ul><li>Trialing the use of Second Life and Teen Second Life in partnership with Smart Service Queensland </li></ul><ul><li>Ongoing monitoring and evaluation </li></ul><ul><li>Sharing our findings and learnings </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]
    23. 27. Thank you! <ul><li>[email_address] </li></ul><ul><li>3257 0395 </li></ul><ul><li>0409 924233 </li></ul><ul><li>www.fieldworx.com.au </li></ul><ul><li>Anna Raunik </li></ul><ul><li>State Library of Queensland </li></ul><ul><li>07 3840 7828 </li></ul><ul><li>[email_address] </li></ul><ul><li>www.slq.qld.gov.au </li></ul>www.fieldworx.com.au (07) 3257 0395 [email_address]

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