FOR IMMEDIATE RELEASE
Colorado HealthOP Encourages Colorado’s Moms to Get Covered
New Healthcare Law Makes Health Insurance More Affordable and Accessible for Mothers and
Denver, CO, February 19, 2014 — Colorado HealthOP, Colorado’s first statewide nonprofit
health insurance cooperative, reports that 1 in 5 women enrolling in its plans are moms
– women with at least one dependent. Because the new healthcare law affords women with
children more comprehensive healthcare options that are tailored to their needs, Colorado
HealthOP is committed to helping more moms get covered.
“You’ve likely seen the many insurance campaigns featuring moms prompting their adult
children to get health insurance, which is important,” said Julia Hutchins, chief executive
officer of Colorado HealthOP. “Equally as important is moms – and dads – seeking coverage
for themselves. Many benefits of the new healthcare law make it easier and less expensive
for moms to get the care they need.”
In 2011, 15 percent of Colorado parents were uninsured, according to data from Kids Count.
Uninsured women are more likely to have inadequate access to care, get a lower standard
of care when they are in the health system, and have poorer health outcomes, according to
the Kaiser Family Foundation.
Colorado HealthOP is dedicated to educating moms about the benefits that the new
healthcare law provides, including the following eight facts that Colorado women should
1. You may be able to get help paying for your health insurance. Moms who
qualify can apply for income-based tax credits to help cover the costs of insurance
2. You can keep your children on your policy until they turn 26. They can be kept
on your plan even if they are married, not living with you or eligible to participate in
their own employer’s plan.
3. You are entitled to free preventive care, including birth control. Preventive
services, including well-woman visits, screenings for disease, contraceptives and
family planning counseling are covered at no charge. Most FDA-approved birth
control methods are all covered without co-pays.
4. If you have a baby, your maternity care will be covered. Maternity care is
considered one of the 10 essential health benefits that must be covered by all health
plans beginning in 2014.
5. If you are a breastfeeding mom, you are covered. The new healthcare law
requires health plans to cover the costs of breastfeeding equipment and
breastfeeding counseling without a co-pay.
6. You cannot be charged more because you are a woman. In the past, insurers
were allowed to charge women a higher insurance premium than men purchasing the
same coverage. The new healthcare law prohibits this “gender rating.”
7. You can buy health insurance just for your kids. If you do not want to cover
yourself, you can still cover your kids. However, any adults without coverage may be
required to pay a tax penalty.
8. Keeping your kids’ teeth healthy will be easier. Pediatric dental care is covered
as one of the essential health benefits.
“The new healthcare law makes health insurance more affordable and accessible for many
Colorado families,” said Hutchins. “If Colorado parents think their families can’t afford health
insurance, I urge them to contact us to learn how they can join a cooperative health plan
that is committed to making health insurance more affordable.”
Colorado moms can shop for Colorado HealthOP health insurance plans on the state’s health
insurance marketplace, Connect for Health Colorado. For more information about
Colorado HealthOP’s plans or to get a quote, please visit COHealthOP.org.
About Colorado HealthOP
Colorado HealthOP offers a new alternative to traditional health insurance in Colorado. A
nonprofit health insurance cooperative, Colorado HealthOP and its members are committed
to providing affordable, quality coverage to individuals and employers interested in making
a difference in their own health, their employees’ health and the health of their community.
Colorado HealthOP aims to improve health outcomes by putting the responsibility for
consumers’ care back into the hands of the cooperative’s members and providers. A private
market solution tailored for individuals and employers, Colorado HealthOP will begin open
enrollment in October 2013 via Connect for Health Colorado, Colorado’s health insurance
marketplace, and through independent brokers and agents. Coverage will begin January 1,
2014. For more information about Colorado HealthOP, please visit www.COHealthOP.org or