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From Sponsorship to Enterprise: How Social Startups Can Work With Big Brands
 

From Sponsorship to Enterprise: How Social Startups Can Work With Big Brands

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Presentation by Scott Pollack (http://about.me/slpollack) to the Social Enterprise Bootcamp on 11/17/12

Presentation by Scott Pollack (http://about.me/slpollack) to the Social Enterprise Bootcamp on 11/17/12

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    From Sponsorship to Enterprise: How Social Startups Can Work With Big Brands From Sponsorship to Enterprise: How Social Startups Can Work With Big Brands Presentation Transcript

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    • 1 2 3 4 Identify the Assess the Evaluate the Decide and Opportunity Opportunity Paths ExecuteWhere can you create Is the opportunity big Should we Build, Buy, How do I balance long-term value? enough to warrant the Partner, or Do company strategy, costs? Nothing? personal motivations, risk tolerance, etc.?
    • Have the Value Communicate the Deliver the Value Value Today’s Focus
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    • Have the Value Communicate the Deliver the Value Value
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