1 WELCOME TO THE PRESENTATION FOR THE 2012 SUMMER/FALL NEW BEDFORD TRAVEL GUIDE A Guide to New Bedford and the South Coast , MA 02740 www.newbedfordtravelguide.com
2 WHAT IS THE GUIDE? WE NEW BEDFORD & THE SOUTH COAST • The travel guide is a full featured printed travel guide and a dynamic online guide to New Bedford and South Coast Massachusetts. • The primary content of the guide will be a directory of businesses within New Bedford and South Coast Massachusetts • The guide will also have loads of features in the print and online guide, these features include but are not limited to: A beautifully designed map of Downtown New Bedford with key locations (i.e. restaurants, art galleries, merchants, WiFi hot spots, museums, government buildings, and much more). Learn More: www.newbedfordtravelguide.com
3 GUIDE FEATURES CREATIVITY & MARKETING GENIUS MEET TOURISM Print Features Online Features Letter from Mayor Mitchell Mayor Introduction Video How to Get Here Calendar of Events Getting to New Bedford Video 25 Things to Do Interactive Calendar of Events Beaches of the South Coast Tour of New Bedford Video Boating & Fishing Biking in the South Coast Plan Your Vacation Golfing Social Media Integration Sports & Recreation Business Profile Videos Arts, Culture & Entertainment Getting Around New Bedford History of New Bedford New Bedford History Book Your Trip New Bedford Awards & Accomplishments Photo Gallery South Coast Town Profiles Places of Worship Google Map & Reviews Integration Downtown New Bedford Map FAQ’s of the New Bedford & South Coast, MA City/Town Maps Schedule a Tour City of New Bedford Directory Accommodations Plan Your Wedding Dining Tourism Blog Real Estate Monthly Newsletter Merchants Services The Future of New Bedford All Features: www.newbedfordtravelguide.com
4 BENEFITS OF A TRAVEL GUIDE 1. INCREASES TOURISM 2. INCREASED REVENUE FOR NEW BEDFORD/SOUTH COAST 3. FOOD AT YOUR FINGERTIPS 4. INCREASE OCCUPANCY OF INNS & HOTELS 5. TRIP PLANNING 6. SHOP TIL YOU DROP 7. BUILDS A COMMUNITY
5 KEYS TO SUCCESS CITY OF NEW BEDFORD/MAYOR MITCHELL CITY & TOWN PARTNERS BEAUTIFUL & HIGHLY FUNCTIONAL WEBSITE STRONG PARTICIPATION IN TRAVEL DIRECTORY SUCCESS IN ADVERTISING SALES
6 MEET OUR TEAM DRIVEN PASSIONATE HARDWORKING TALENTED AMBITIOUS MARK MEDEIROS - PRESIDENT MATT MEDEIROS - DIRECTOR MATT NEUMANN - PROJECT MANAGER I was born and raised in New Bedford. My family’s roots stem deep in the The City of New Bedford has been a As a young man I remember New city of New Bedford and the South passion of mine for the past three years. Bedford as vibrant, prosperous and Coast. As technical project manager I have dedicated much of my time to envied city, it was and I believe now is for The New Bedford Travel guide, various projects and events to better our becoming that city again, albeit very my role is to deliver an outstanding beautiful city. I feel strongly that this slowly. The New Bedford Travel Guide web property for tourists visiting the travel guide is something that the New will be "voice" telling people of this area. It’s an honor to develop this Bedford, surrounding towns, and transformation, I like the idea of being a project with a great team and for a businesses in the area can be proud of. I part of that. great cause. look forward to delivering a quality product for this year and many years to come.
7 MEET OUR TEAM DRIVEN PASSIONATE HARDWORKING TALENTED AMBITIOUS JULIA PERRY - PHOTO/DESIGN JEFF GOLENSKI - SENIOR DESIGNER DEREK ALMEIDA - OPERATIONS As a graduating student of UMass I come from a family of New Bedford locals that As a child I have fond memories of riding Dartmouth and resident of New runs several generations deep. Through stories of the SRTA bus into Downtown New Bedford, I am proud to call this my parents and grandparents, Ive seen the beauty Bedford to enjoy in the community of area my home. Being brought of our citys heritage and all its offerings. As Web museums, stores and eateries. As an Adult, onto this project is an honor, and I Designer of New Bedford Guide I hope to bring my family and I still partake in visiting the hope that my design and that vision to the web. Through this interactive steadfast institutions as well as the new illustration ability can create a online outlet, we can share our unique and generation of retail & restaurants. We have guide that you will all be proud enchanting city with everyone around the world, a gem of a City and NB Travel guide will of. and let them know what an amazing place New broaden its appeal to a whole new audience Bedford really is. of visitors. I am proud to be a part of this endeavor.
8 DISTRIBUTION MAP WHERE WILL THE TRAVEL GUIDES GO? •20,000-40,000 Distribution - Launch July 2012 – Summer/Fall Travel Guide •50,000 Distribution - Launch April 2013 - Spring Travel Guide •10,000 Re-Distribution - July 2013 •30,000 Distribution - Launch October 2013 - Fall Travel Guide *These are all estimates, all numbers are determined by total content and total advertising sales
9 WHERE WILL THEY GO? 1. HOTELS/MOTELS/INNS/B&B’S 2. PARK DEPARTMENTS 3. RENTAL HOMES 4. INFO & VISITOR CENTERS 5. COFFEE SHOPS 6. DOCTORS & DENTISTS 7. RESTAURANTS 8. LOCAL AIRPORTS 9. GOLF COURSES 10. REAL ESTATE OFFICES 11. CITY & TOWN HALLS 12. ALL PORTS 13. STEAMSHIP AUTHORITY 14. FAST FERRY 15. LIBRARIES 16. BOOK STORES 17. MUSEUMS 18. ART GALLERIES
10 WEB PLAN WHERE TO FIND THE GUIDE ONLINE
11 FUTURE ONLINE AND MOBILE DEVELOPMENT THE FUTURE IS HERE! SMARTPHONES AND TABLETS ARE HERE TO STAY!
12 TYPES OF DIRECTORY LISTINGS BASIC DIRECTORY LISTING (PRINT) PREMIUM DIRECTORY LISTING (PRINT) BUSINESS NAME BUSINESS NAME ADDRESS ADDRESS PHONE NUMBER PHONE NUMBER WEBSITE BUSINESS SUMMARY (14-20 WORDS) BASIC DIRECTORY LISTING (ONLINE) PREMIUM DICTORY LISTING (ONLINE) BUSINESS NAME BUSINESS NAME ADDRESS ADDRESS PHONE NUMBER PHONE NUMBER WEBSITE BUSINESS SUMMARY
13 ADVERTISING - PREMIUM LOCATIONS SIZE: 7 ½” x 5” BENEFITS: Premium Print Directory Premium Online Directory Website Ad (Top Page Cube or Leaderboard) Graphic Design for Advertisement OPTIONS: Back Cover Inner Cover Inner Back Cover COST: $1,875/Year $1,500/Year $1,350/Year
14 ADVERTISING - FULL PAGE SIZE: 7 ½” x 5” BENEFITS: Premium Print Directory Premium Online Directory Website Ad (Middle Page Cube or Leaderboard COST: $1,125/Year
15 ADVERTISING - HALF PAGE SIZE: 3 ¾” x 5” BENEFITS: Premium Print Directory Premium Online Directory Website Ad (Lower Cube or Leaderboard) Graphic Design for Ad COST: $675/Year
16 ADVERTISING - QUARTER PAGE SIZE: 3 ¾” x 2 ¼ or 1 7/8” BENEFITS: Premium Print Directory Premium Online Directory Graphic Design for Ad COST: $450/Year
17 THANK YOU FOR YOUR ATTENTION AND WE HOPE YOU LOOK FORWARD TO THE RELEASE OF THE TRAVEL GUIDE www.newbedfordtravelguide.com