Social Media Impact on Haiti, Chile and Politcs

Youtoo Nonprofit Workshop: Haiti, Chile & Social Media By Kevin Lockett N

Engage, Engage, Engage

Gaining Donors using TNT

Be Your Own Media Outlet

Social Media is a Two Way Street

Share Comments @ #youtoohaiti

Gaining Donors With TNT (Text N Twitter)

Wyclef Jean Twitter Channel
"Please text 'Yéle' to 501501 to donate $5 to Yéle Haiti. Your money will help with relief efforts. They need our help."

Check This Out.... The Red Cross raised $400,00 in Text Donations after Hurricane Katrina. They raised $200,000 after the Asian Tsuanami.

Why Text Donations Are Successful
No credit card or a computer
The process of entering a 4-5 digit code with a single text word is very simple and fast
Much like a download the charge shows up on your bill
Brings in new demographic of donors who usually are not contacted (i.e., Gen Y, Gen X, Minorities)

Downside Of Text Donations
1.) Scams
2.) People can give more
3.) Donations restricted to $5 or $10 donations

Solution: Give mobile users ability to text their own amount.

Examples:
501100 = $100
501250 = $250
501500 = $500
501999 = $999

Be Your Own Media Outlet "Tell Your Own Story"

Chile Earthquake Club Video (Citizen Journalism)

Connecting with Skype & Ustream

Create Twitter Group Lists

Google People Finder

Social Media is A Two Way Street

Who is This 2010 Social Media Leader?

BrownBrigade on Ning http://brownbrigade.ning.com/ Thanks to social media, Scott Brown's name recogntion zoomed to 95% by Jan. 2010, up from 51% on November 12 2009 ---Time Magazine

Scott Brown's Social Media Edge Over Martha Coakley

A 10:1 advantage in Web traffic
A 10:1 advantage in YouTube video viewership
A 3:1 advantage in Twitter followers
A 4:1 advantage in Facebook followers

Free Websites

Ning
Weebly
Yola
Moonfruit
Wordpress
Facebook
Wix (Flash Video)

Engage, Engage, Engage
There are over 400 million Facebook members worldwide (100 Million in the U.S)

Linkedin has over 60 million members

Twitter has 75million users (15m are active)

64% of Twitter’s users are aged 35 or older. The average Twitter user is 39 years old.

Fastest Rising Facebook User Women Over 55

African Americans are 70 percent more likely to access the Internet via a wireless handheld

Do You Need To Be More Active?

Check This Out

Rememeber...
Use TNT (Text and Twitter to Gain Mobile Donors)

Take The Lead And Be Your Own Media Outlet

Engage, Engage, Engage: Social Media is a Two Way Street

Kevin Lockett #Youtoohaiti [email_address]

www.lockettmedia.moonfruit.com www.twitter.com/kevinlockett

Final Thought
"Thanks to the internet, there are now new global networks that are multi-stakeholder and that are beginning to address global problems in new ways,"

....These individuals now, at their fingertips, have a powerful tool for finding out what's going on, for organizing a collective response to something and for participating in solving problems." --David Tapscott

Social Media Impact on Haiti, Chile and Politcs

by Kevin Lockett on Apr 15, 2010

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Social Media Impact on Haiti, Chile and Politcs — Presentation Transcript

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