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Social Media 101 "What Your Mamma Didn't Tell You About New Media"   By  Kevin Lockett   www.kevinlockett.com
 
 
The Day My Life Changed <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></u...
My Second Social Media Project <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  <...
Let's begin! <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li> ...
Where To Upload Videos <ul><li>YouTube - Make sure you go here first. The   YouTube Partners program gives you an opportun...
Promote and Share Content <ul><li>Photo courtesy of  www.thenextweb.com   </li></ul>
Promote & Share Content <ul><li>Facebook -  Build your brand/company by sharing content, building a Facebook Fan Page and ...
Branding Yourself  <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul...
Branding Yourself with Blogs & Sites <ul><li>Blogger -Free and self hosted. Ability to advertise (Google Adsense, Amazon, ...
Don't Forget About The Old School <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>...
Don't Forget About The Old School <ul><li>Email - Most people still use email on a daily basis. When disbursing content, m...
Tricks of the Trade <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><u...
Tricks of the Trade <ul><li>GoDaddy- Buy the domain for you name or your business (if available) for $7.49!  Offers discou...
Try a Video Contest  <ul><li>Another way to flex  your video making skills and make a little cash to is try your hand at v...
Don't Get Burned Out Like This Guy <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li...
Photo courtesy of tomhumbarger.wordpress.com
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Social Media 101: What Your Mama Didn't Tell You About New Media

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Learn the basics about social media in less than 5 minutes.

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Transcript of "Social Media 101: What Your Mama Didn't Tell You About New Media"

  1. 1. Social Media 101 &quot;What Your Mamma Didn't Tell You About New Media&quot;   By  Kevin Lockett   www.kevinlockett.com
  2. 4. The Day My Life Changed <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>&quot;New Rules of Marketing and PR by David Meerman Scott&quot; </li></ul><ul><li>  </li></ul><ul><li>See more at   www.kevinlockett.com and www.soul88.com    </li></ul>
  3. 5. My Second Social Media Project <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>See more at http://lock3live.blogspot.com/ </li></ul><ul><li>  </li></ul><ul><li>See my first Social Media Project at http://www.keepersoftheart.blogspot.com/ </li></ul>
  4. 6. Let's begin! <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>   </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>The choices are endless but you only need to choose a few. </li></ul>
  5. 7. Where To Upload Videos <ul><li>YouTube - Make sure you go here first. The YouTube Partners program gives you an opportunity to share revenue, but traffic must be high to profit. </li></ul><ul><li>  </li></ul><ul><li>Vimeo- Great portfolio option for professional videos like for weddings as well as place for filmmakers to promote their work. </li></ul><ul><li>  </li></ul><ul><li>Blip TV- Like YouTube, there is revenue sharing. you can distribute videos to other channels and social networks. </li></ul><ul><li>  </li></ul><ul><li>TubeMogul- Not a video channel, but like Blip TV, you can distribute content  to other video channels and social networks. </li></ul>
  6. 8. Promote and Share Content <ul><li>Photo courtesy of www.thenextweb.com </li></ul>
  7. 9. Promote & Share Content <ul><li>Facebook -  Build your brand/company by sharing content, building a Facebook Fan Page and using Facebook ads. </li></ul><ul><li>  </li></ul><ul><li>Twitter - Untapped resource to distribute/find content quickly and to make contact with influencers and decision makers. </li></ul><ul><li>  </li></ul><ul><li>Linkedin - Good place to promote business oriented content. </li></ul><ul><li>  </li></ul><ul><li>Myspace - Still effective if you are involved in music. </li></ul><ul><li>  </li></ul><ul><li>Flickr- Offers 300MB free uploads of photos each month, but you get unlimited storage for photos and videos for $25. </li></ul><ul><li>  </li></ul><ul><li>Picassa -Offers 1 GB of free storage for photos and videos, while $5 gives you 20 GB (400 GB - $100/yr). </li></ul><ul><li>  </li></ul>
  8. 10. Branding Yourself <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Photo courtesy of pzrservices.typepad.com </li></ul>
  9. 11. Branding Yourself with Blogs & Sites <ul><li>Blogger -Free and self hosted. Ability to advertise (Google Adsense, Amazon, Banners). Very few theme options. </li></ul><ul><li>  </li></ul><ul><li>Wordpress.com -Free and self hosted  Choice platform for NY Times & Tech Crunch. Plenty of themes. No ability to advertise. </li></ul><ul><li>  </li></ul><ul><li>Wordpress.org - Freedom, ability to advertise, boundless themes. You are responsible for hosting and technical problems. </li></ul><ul><li>  </li></ul><ul><li>Tumblr -Free self hosted, limited features, growing popularity. </li></ul><ul><li>  </li></ul><ul><li>Yola/Weebly -Build your own website on free self hosted platforms. Great option if you are not a coder and you need something quick and easy to promote your brand/company.   </li></ul>
  10. 12. Don't Forget About The Old School <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Photo Courtesy of amywhipple.com </li></ul>
  11. 13. Don't Forget About The Old School <ul><li>Email - Most people still use email on a daily basis. When disbursing content, make sure you email your contacts. </li></ul><ul><li>  </li></ul><ul><li>Flyers -Coffee shops are filled with laptop users. Make a flyer with your blog, Twitter, info & place the flyer next to the karaoke night flyer.    </li></ul><ul><li>  </li></ul><ul><li>Word of Mouth - If someone asks what you are up to, tell them about your blog or video channel. That person could be the key to your future. </li></ul><ul><li>  </li></ul><ul><li>Business Cards -Put your Twitter handle, website, blog. etc  on your cards. Vista offers 250 cards for free. </li></ul>
  12. 14. Tricks of the Trade <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Photo Couretsy of sugarslam.com </li></ul>
  13. 15. Tricks of the Trade <ul><li>GoDaddy- Buy the domain for you name or your business (if available) for $7.49!  Offers discounts online and hosting. </li></ul><ul><li>  </li></ul><ul><li>Picnik- Not good with photoshop? Picnik allows to crop photos, color, sharpen, rotate, re-size and fix the dreaded red-eye. </li></ul><ul><li>  </li></ul><ul><li>Bit.ly -Ability to shorten URL. Great for Twitter's 140 characters.    </li></ul><ul><li>  </li></ul><ul><li>Twuffer -Allows you to schedule your tweets later in the day, week or month. </li></ul><ul><li>  </li></ul><ul><li>Digg/Reddit - Upload blog posts here to increase traffic. </li></ul><ul><li>  </li></ul><ul><li>Metrics - Google Analytics, Sitemeter, IceRocket gives you important data that you can use for business or job interviews. </li></ul>
  14. 16. Try a Video Contest <ul><li>Another way to flex  your video making skills and make a little cash to is try your hand at video contests on YouTube, Vimeo, Vidopp Video Contest News and onlinevideocontest.com </li></ul><ul><li>  </li></ul><ul><li>Here's my great, but unsung entry for McDonals's McRib </li></ul>
  15. 17. Don't Get Burned Out Like This Guy <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>You don't have to use every channel to promote your content. </li></ul><ul><li>  </li></ul><ul><li>Target the ones that you have the most contacts or give you the most opportunity to share your content.  </li></ul><ul><li>  </li></ul><ul><li>As you become more comfortable,  you can experiment with the other social networks. </li></ul><ul><li>  </li></ul><ul><li>Have fun and be creative! </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  16. 18. Photo courtesy of tomhumbarger.wordpress.com
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