5 Tips For Web Success

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This is the PowerPoint presentation from my KnowCamp meetup last week.

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5 Tips For Web Success

  1. 1. [MM.DD..YY] [PRESENTER] 10.08.09 5 Tips for a Successful Web Project
  2. 2. 5 Tips for a Successful Web Project <ul><li>Choose the right Partner </li></ul><ul><li>Formulate a Project Strategy </li></ul><ul><li>Project Manage the Design and Development Process </li></ul><ul><li>Online Marketing </li></ul><ul><li>Continual Refinement and Improvement </li></ul>
  3. 3. Choose the Right Partner
  4. 4. Choose the right Partner <ul><li>Who have they worked with </li></ul><ul><li>How long have they been in business </li></ul><ul><li>Do they have a proven track record of success </li></ul>History
  5. 5. Choose the right Partner <ul><li>Who have they worked with </li></ul><ul><li>How long have they been in business </li></ul><ul><li>Do they have a proven track record of success </li></ul>History <ul><li>Do they have experience in your industry </li></ul><ul><li>Have they handled a project of this size before </li></ul>Project
  6. 6. Choose the right Partner <ul><li>Who have they worked with </li></ul><ul><li>How long have they been in business </li></ul><ul><li>Do they have a proven track record of success </li></ul>History <ul><li>Do they have experience in your industry </li></ul><ul><li>Have they handled a project of this size before </li></ul>Project <ul><li>What’s being said about them online </li></ul><ul><li>What do past clients say </li></ul><ul><li>What type of results have they delivered past clients </li></ul>References
  7. 7. Choose the right Partner <ul><li>Who have they worked with </li></ul><ul><li>How long have they been in business </li></ul><ul><li>Do they have a proven track record of success </li></ul>History <ul><li>Do your teams mesh well together </li></ul><ul><li>Will they be able to work with your other vendors </li></ul>Comradery <ul><li>Do they have experience in your industry </li></ul><ul><li>Have they handled a project of this size before </li></ul>Project <ul><li>What’s being said about them online </li></ul><ul><li>What do past clients say </li></ul><ul><li>What type of results have they delivered past clients </li></ul>References
  8. 8. Choose the right Partner <ul><li>Who have they worked with </li></ul><ul><li>How long have they been in business </li></ul><ul><li>Do they have a proven track record of success </li></ul>History <ul><li>Do your teams mesh well together </li></ul><ul><li>Will they be able to work with your other vendors </li></ul>Comradery <ul><li>Do they have experience in your industry </li></ul><ul><li>Have they handled a project of this size before </li></ul>Project <ul><li>What does your gut say </li></ul><ul><li>If it doesn’t feel right, maybe you should walk away </li></ul>Feeling <ul><li>What’s being said about them online </li></ul><ul><li>What do past clients say </li></ul><ul><li>What type of results have they delivered past clients </li></ul>References
  9. 9. Choose the right Partner <ul><li>Who have they worked with </li></ul><ul><li>How long have they been in business </li></ul><ul><li>Do they have a proven track record of success </li></ul>History <ul><li>Do your teams mesh well together </li></ul><ul><li>Will they be able to work with your other vendors </li></ul>Comradery <ul><li>Do they have experience in your industry </li></ul><ul><li>Have they handled a project of this size before </li></ul>Project <ul><li>What does your gut say </li></ul><ul><li>If it doesn’t feel right, maybe you should walk away </li></ul>Feeling <ul><li>What’s being said about them online </li></ul><ul><li>What do past clients say </li></ul><ul><li>What type of results have they delivered past clients </li></ul>References <ul><li>Design - Should IT be in charge of design or get a professional </li></ul><ul><li>Application - Do we need something custom or “off the shelf” </li></ul><ul><li>Marketing - Is our team only skilled in traditional media </li></ul>Internal Team
  10. 10. Formulate a Project Strategy
  11. 11. Formulate a Project Strategy <ul><li>Customers - Who is your audience </li></ul>
  12. 12. Formulate a Project Strategy <ul><li>Customers - Who is your audience </li></ul><ul><li>Brand Perception - What is the mood or feel of the site </li></ul>
  13. 13. Formulate a Project Strategy <ul><li>Customers - Who is your audience </li></ul><ul><li>Brand Perception - What is the mood or feel of the site </li></ul><ul><li>Actions - What do you want your audience to do </li></ul>
  14. 14. Formulate a Project Strategy <ul><li>Customers - Who is your audience </li></ul><ul><li>Brand Perception - What is the mood or feel of the site </li></ul><ul><li>Actions - What do you want your audience to do </li></ul><ul><li>Goals - How do you plan to measure success </li></ul>
  15. 15. Formulate a Project Strategy <ul><li>Customers - Who is your audience </li></ul><ul><li>Brand Perception - What is the mood or feel of the site </li></ul><ul><li>Actions - What do you want your audience to do </li></ul><ul><li>Goals - How do you plan to measure success </li></ul><ul><li>Marketing - How will your audience find you </li></ul>
  16. 16. Formulate a Project Strategy <ul><li>Customers - Who is your audience </li></ul><ul><li>Brand Perception - What is the mood or feel of the site </li></ul><ul><li>Actions - What do you want your audience to do </li></ul><ul><li>Goals - How do you plan to measure success </li></ul><ul><li>Marketing - How will your audience find you </li></ul><ul><li>Solutions - What business problems will the new site solve </li></ul>
  17. 17. Project Manage the Design & Development
  18. 18. Project Manage the Design & Development <ul><li>SCRUM - LevelTen Process </li></ul>
  19. 19. Project Manage the Design & Development <ul><li>SCRUM - LevelTen Process </li></ul><ul><li>Iterative - Another Agile Process </li></ul>
  20. 20. Project Manage the Design & Development <ul><li>SCRUM - LevelTen Process </li></ul><ul><li>Iterative - Another Agile Process </li></ul><ul><li>Waterfall - Traditional Website Design Process </li></ul>
  21. 21. Project Manage the Design & Development <ul><li>SCRUM - LevelTen Process </li></ul><ul><li>Iterative - Another Agile Process </li></ul><ul><li>Waterfall - Traditional Website Design Process </li></ul><ul><li>Cowboy Coding - Poor Website Development Process </li></ul>
  22. 23. Online Marketing
  23. 24. Online Marketing <ul><li>PPC </li></ul>
  24. 25. Online Marketing <ul><li>PPC </li></ul><ul><li>SEO </li></ul>
  25. 26. Online Marketing <ul><li>PPC </li></ul><ul><li>SEO </li></ul><ul><li>Viral Video’s </li></ul>
  26. 27. Online Marketing <ul><li>PPC </li></ul><ul><li>SEO </li></ul><ul><li>Viral Video’s </li></ul><ul><li>Online PR </li></ul>
  27. 28. Online Marketing <ul><li>PPC </li></ul><ul><li>SEO </li></ul><ul><li>Viral Video’s </li></ul><ul><li>Online PR </li></ul><ul><li>Social Media </li></ul>
  28. 29. Online Marketing <ul><li>PPC </li></ul><ul><li>SEO </li></ul><ul><li>Viral Video’s </li></ul><ul><li>Online PR </li></ul><ul><li>Social Media </li></ul><ul><li>Banner Ad’s </li></ul>
  29. 30. Online Marketing <ul><li>PPC </li></ul><ul><li>SEO </li></ul><ul><li>Viral Video’s </li></ul><ul><li>Online PR </li></ul><ul><li>Social Media </li></ul><ul><li>Banner Ad’s </li></ul><ul><li>Edu-Marketing </li></ul>
  30. 31. Continual Refinement and Improvement
  31. 32. Continual Refinement and Improvement Toyota’s Kaizen Process
  32. 33. Continual Refinement and Improvement <ul><li>Toyota’s Kaizen Process </li></ul><ul><li>Kaizen - is the philosophy of continual improvement, that every process can and should be continually evaluated and improved in terms of time required, resources used, resultant quality, and other aspects relevant to the process. </li></ul>
  33. 34. 5 Tips for a Successful Web Project <ul><li>Choose the right Partner </li></ul><ul><li>Formulate a Project Strategy </li></ul><ul><li>Project Manage the Design and Development Process </li></ul><ul><li>Online Marketing </li></ul><ul><li>Continual Refinement and Improvement </li></ul>
  34. 35. CONTACT Chris Sloan - Project Advisor LevelTen Interactive [email_address] Twitter: SloanInnovation LinkedIn: in/sloaninnovations

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