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The National Institute of Mental Health (NIMH) has contracted my services, in my capacity as a media psychology consultant; investigate a mental health issue that may be under diagnosed in the prenatal population. I identified Generalized Anxiety Disorder (GAD) as a diagnosis that is rarely made by physicians treating pregnancy. Therefore, the goal of NIMH should be to raise awareness of (GAD) within the prenatal population and the physicians who treat them. The following presentation is my pitch to the NIMH to design a media campaign that aims to create awareness of this potential diagnosis within the prenatal community.