E patient sloan r v1 9 27 2010 night

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Learn how HEALTHeME, a start-up company based in North Carolina, is successfully deploying a web and text messaging intervention for obesity in busy primary care practices, and hear how providers are embracing this new approach for their patient populations.

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E patient sloan r v1 9 27 2010 night

  1. 1. Texting for Obesity in Primary Care<br />
  2. 2. Who we are<br />HEALTHeME delivers tailored behavior modification via mobile phones and the web, connecting patients and providers in obesity management and prevention.<br />
  3. 3. The annual healthcare cost of being obese is $4,879 for a woman and $2,646 for a man.<br />USA Today, September 21th 2010<br />
  4. 4. Obesity Defined<br />Waist Circumference<br />Women > 35 inches<br />Men > 40 inches<br />Body Mass Index<br />BMI > 25 – Overweight<br />BMI > 30 - Obese<br />
  5. 5. Associated Conditions<br />Elevated Risk for<br />Diabetes<br />Hypertension<br />Cardiovascular disease<br />Depression<br />
  6. 6. Primary care providers on front lineof obesity treatment and prevention.<br />
  7. 7. A primary care visit averages 12 minutes<br />
  8. 8.
  9. 9. Treatment in the Medical Home Model<br /> Physician Directed Patient Centered Continuity of Care <br />Physician fills a simple prescription for intervention type<br />Customized plan is created for each patient<br />Patient progress reports are sent to physician to ensure accountability<br />
  10. 10. Mobile Health Landscape<br />Coaching / Education<br />Monitoring & Data Collection<br />
  11. 11. HEALTHeME Solution: <br />Engagement<br /><ul><li>Tailored health education
  12. 12. Proactive coaching via text
  13. 13. Feedback in real-time </li></li></ul><li>What do primary care providers think about HEALTHeME?<br />
  14. 14. What are they saying?<br />Text messaging can motivate, educate, and provide accountability.<br />
  15. 15. What do providers look for when prescribing HEALTHeME?<br />
  16. 16. So, what’s the idea?<br />Doctors select patients at the appropriate stage of change (motivated),and who are comfortable with the technology.<br />
  17. 17. Will patients pay?<br />Patients are willing to pay for HEALTHeME, but these same patients might be unwilling topay out-of –pocket for the management of other chronic conditions.<br />
  18. 18. Meet the HEALTHeME patient<br /><ul><li>Female 40-60
  19. 19. BMI ~ 34
  20. 20. Co-morbid conditions
  21. 21. 40% minorities</li></li></ul><li>Summary<br /><ul><li>Obesity treatment is not a “Wellness Plan”
  22. 22. Physicians will prescribe mobile health solution
  23. 23. Patients are willing to pay for weight loss
  24. 24. Encourage patient-physician interactions</li>

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