Understanding Your
Audience Using Community
Driven Tools
WordCampNOLA, April 10, 2009

AUDIENCE
Main Entry:
au·di·ence
Pronunciation: \\ˈȯ-dē-әn(t)s, ˈä-\\
Function: noun
Etymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens,
present participle of audire
Date: 14th century
1: the act or state of hearing
2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard
<I would succeed if I were once given audience>
3 a: a group of listeners or spectators b: a reading, viewing, or listening public

WWJD?

What is YOU in one
sentence?
• How do you define your web presence?
• What do you do in real life? vs.What do
you do online?
• Are these two meant to be the same
or different?

Setting Goals
• This Wordpress Is For:
• Yourself
• Company
• Hobby / Side Project / Cause

How Do You Measure
Success?
• # of unique visitors, pageviews, return
visitors...
• Time on site
• SEO
• ROI
• Personal Branding

Bueller?
Bueller?
Bueller?
Where Does Your
Audience Come
From?

Audience
• Direct Traffic • SEO
• Business Development • Blogs
• Partnerships • Emails
• Affiliates • Social Networks
• PR • Friends

What To Do?
• Levels of Engagement:
• One-time visitors
• Deeper Engagement
• Return Traffic

Metrics & Analytics
• Google Analytics - click throughs
• Crazy Egg - heat maps, levels of engagement
• SEO - how easy to find you

Brass Tacks

5 Things to Increase
Audience
• Develop Your Voice
• Look & Feel
• Regular Features
• Post More
• Consistency

Develop Your Voice
• The YOU online:
• Version 1: “Your Online Interactions Are
Meant to Facilitate Your Offline
Experiences.”
• Version 2: “Your Voice Online Is A
Personality, A Version of You, If Not The
Whole You.”

Personality Infusion
• Don’t get so caught up in details that you
forget:
• Voice
• Tone
• Core Audience
• Potential Audience

Look & Feel
•Easy to use
•Accessible
•Variety of media:
•Photos
•Video
•Plugins

Regular Features
• Pick a topic:
• Music Mondays
• Steals & Deal Thursdays
• Weekend Picks
• Online thinking like offline publications

Post, Post, Post
• Online writing don’t haz to be purrfect
• Post early, post often
• Linkback to other blogs - communication
• Educate, engage, entertain
• Make ‘em laugh, make ‘em think, make ‘em
mad

Consistency

Social Media
• MyBlogLog • Twitter
• AllTop • Flickr
• BlogHer • YouTube/Vimeo/Viddler
• Technorati • Digg/Reddit/
StumbleUpon
• Facebook/MySpace
• Last.FM, Blip, Imeem
• LinkedIn

Resources
• Trend Forecasting - • Fashion - Go Fug Yourself,
Intelligence Report, PSFK Who What Wear Daily
• Music - BrooklynVegan, • Food - Eater, Eating LA,
StereoGum la.foodblogging
• Travel - Gridskipper, The • Media - Mediabistro, Ed2010
Cool Hunter
• Philanthropy - Beth Kanter,
• Real Estate - Curbed, Tactical Philanthropy,
BlogDowntown Philanthropy 2173
• Shelter - Apartment Therapy

The Big Picture
• Who would you aspire
to be?
• If your blog could take 3
blogs to dinner, who
would they be?
• Where do you see your
blog in 3 months, 6
months, 1 year?

About me
Sloane Berrent is a cause-based marketing consultant who works with for-
profits and nonprofits companies creating social media strategies around
product evangelizing and community development. She blogs at The
Causemopolitan.com, LAist.com and GirlsInTech.com.
Contact:
w: http://www.thecausemopolitan.com
e: sloane@thecausemopolitan.com
twitter: @sloane
linkedin: http://www.linkedin.com/sloaneberrent
contxts: text “sloane” to 50500

Questions?