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Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
Understanding Your Audience Using Community Driven Tools
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Understanding Your Audience Using Community Driven Tools

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An overview of how to define and understand your the audience you're trying to reach oline. Tips given on trend forecasting, online tools and resources.

An overview of how to define and understand your the audience you're trying to reach oline. Tips given on trend forecasting, online tools and resources.

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  • 1. Understanding Your Audience Using Community Driven Tools WordCampNOLA, April 10, 2009
  • 2. AUDIENCE Main Entry: au·di·ence Pronunciation: ˈȯ-dē-әn(t)s, ˈä- Function: noun Etymology: Middle English, from Anglo-French, from Latin audientia, from audient-, audiens, present participle of audire Date: 14th century 1: the act or state of hearing 2 a: a formal hearing or interview <an audience with the pope> b: an opportunity of being heard <I would succeed if I were once given audience> 3 a: a group of listeners or spectators b: a reading, viewing, or listening public
  • 3. WWJD?
  • 4. What is YOU in one sentence? • How do you define your web presence? • What do you do in real life? vs.What do you do online? • Are these two meant to be the same or different?
  • 5. Setting Goals • This Wordpress Is For: • Yourself • Company • Hobby / Side Project / Cause
  • 6. How Do You Measure Success? • # of unique visitors, pageviews, return visitors... • Time on site • SEO • ROI • Personal Branding
  • 7. Bueller? Bueller? Bueller? Where Does Your Audience Come From?
  • 8. Audience • Direct Traffic • SEO • Business Development • Blogs • Partnerships • Emails • Affiliates • Social Networks • PR • Friends
  • 9. What To Do? • Levels of Engagement: • One-time visitors • Deeper Engagement • Return Traffic
  • 10. Metrics & Analytics • Google Analytics - click throughs • Crazy Egg - heat maps, levels of engagement • SEO - how easy to find you
  • 11. Brass Tacks
  • 12. 5 Things to Increase Audience • Develop Your Voice • Look & Feel • Regular Features • Post More • Consistency
  • 13. Develop Your Voice • The YOU online: • Version 1: “Your Online Interactions Are Meant to Facilitate Your Offline Experiences.” • Version 2: “Your Voice Online Is A Personality, A Version of You, If Not The Whole You.”
  • 14. Personality Infusion • Don’t get so caught up in details that you forget: • Voice • Tone • Core Audience • Potential Audience
  • 15. Look & Feel •Easy to use •Accessible •Variety of media: •Photos •Video •Plugins
  • 16. Regular Features • Pick a topic: • Music Mondays • Steals & Deal Thursdays • Weekend Picks • Online thinking like offline publications
  • 17. Post, Post, Post • Online writing don’t haz to be purrfect • Post early, post often • Linkback to other blogs - communication • Educate, engage, entertain • Make ‘em laugh, make ‘em think, make ‘em mad
  • 18. Consistency
  • 19. Social Media • MyBlogLog • Twitter • AllTop • Flickr • BlogHer • YouTube/Vimeo/Viddler • Technorati • Digg/Reddit/ StumbleUpon • Facebook/MySpace • Last.FM, Blip, Imeem • LinkedIn
  • 20. Resources • Trend Forecasting - • Fashion - Go Fug Yourself, Intelligence Report, PSFK Who What Wear Daily • Music - BrooklynVegan, • Food - Eater, Eating LA, StereoGum la.foodblogging • Travel - Gridskipper, The • Media - Mediabistro, Ed2010 Cool Hunter • Philanthropy - Beth Kanter, • Real Estate - Curbed, Tactical Philanthropy, BlogDowntown Philanthropy 2173 • Shelter - Apartment Therapy
  • 21. The Big Picture • Who would you aspire to be? • If your blog could take 3 blogs to dinner, who would they be? • Where do you see your blog in 3 months, 6 months, 1 year?
  • 22. About me Sloane Berrent is a cause-based marketing consultant who works with for- profits and nonprofits companies creating social media strategies around product evangelizing and community development. She blogs at The Causemopolitan.com, LAist.com and GirlsInTech.com. Contact: w: http://www.thecausemopolitan.com e: sloane@thecausemopolitan.com twitter: @sloane linkedin: http://www.linkedin.com/sloaneberrent contxts: text “sloane” to 50500
  • 23. Questions?

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