SEPTEMBER 2012                      FASHION & BLOGGER                         EVENTS RECAP    Sloane Davidson, Lippe Taylo...
B IS FOR BLOGGERS2
IFB CONFERENCE     What It Is:      – Fashion blogging conference, created by bloggers, for bloggers      – Educates blog...
IFB CONFERENCE: TOP INSTAGRAM PHOTOS4
LUCKY FABB     What It Is:      – Curates an elite group of digital fashion, beauty, technology, and celebrity leaders al...
LUCKY FABB: TOP INSTAGRAM PHOTOS6
UP & COMING BLOGGERS TO WATCH                  Emily of Into the Gloss                   – Currently assists renowned sty...
UP & COMING BLOGGERS TO WATCH              Rachel of The Style Line               –   Created fashion blog, The Style Lin...
UP & COMING BLOGGERS TO WATCH                   Greta of Fashion Me Green                    – Founded blog in April 2010...
UP & COMING BLOGGERS TO WATCH                Katie of Modern Eve                 –   Lives in Dallas, TX                 ...
TOP BLOGGERS               The Man Repeller               Cupcakes and Cashmere                – Focus on fashion trends...
FASHION FORWARD12
FASHION’S NIGHT OUT      What It Is:       – Created in 2009 to restore consumer confidence and boost the industry’s econ...
FASHION’S NIGHT OUT: TOP INSTAGRAM PHOTOS14
MERCEDES-BENZ FASHION WEEK      What It Is:       – Provides designers with an international platform to showcase their S...
MERCEDES-BENZ FASHION WEEK: TOP INSTAGRAM PHOTOS16
SOCIAL MEDIA INVADES FASHION WEEK      Instagram       – Designers saw more than a 500% increase in followers         dur...
NEWSWORTHY CELEBRITY MOMENTS      Katie Holmes       – Introduced herself as a designer at New York         Fashion Week,...
THANK YOU!     If you’d like to discuss in more detail, please contact:     Sloane Davidson     SVP, Digital Marketing and...
REFERENCES        Best Instagram Pictures from FNO        6 Bloggers Who Tumbled Their Way Into New York Fashion Week   ...
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LuckyFabb, IBF, NYFW & FNO: The best of what's to come with fashion, lifestyle and beauty bloggers.

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Here's a full recap of the who's who and what happened during one crazy week in New York each year called New York Fashion Week and the events around it.

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Transcript of "LuckyFabb, IBF, NYFW & FNO: The best of what's to come with fashion, lifestyle and beauty bloggers. "

  1. 1. SEPTEMBER 2012 FASHION & BLOGGER EVENTS RECAP Sloane Davidson, Lippe Taylor sdavidson@lippetaylor.com Senior Vice President, Digital Marketing www.lippetaylor.com 215 Park Avenue South, 16th Floor @sloane1 New York, NY 10003
  2. 2. B IS FOR BLOGGERS2
  3. 3. IFB CONFERENCE  What It Is: – Fashion blogging conference, created by bloggers, for bloggers – Educates bloggers on tools and tips to make them better blogging professionals, including hands-on training in writing, blogging, photography, and Q+A sessions with industry leaders  When: – September 4-5, 2012  Who Was There: – Keynote speakers included Iman Abdulmajid and Derek Blasberg – Brand sponsors included bareMinerals, ShopStyle, Saks Fifth Avenue, Channel Nine for Nine West, Kmart Fashion, Style for Hire, People Magazine, MediaBistro, HelloStyle, Warby Parker, COTY Prestige, ONA Bags, OpenSky, Foley & Corinna, and Luna Bars  More Information: – IFB website, Facebook, and Twitter (follow #IFBCon)3
  4. 4. IFB CONFERENCE: TOP INSTAGRAM PHOTOS4
  5. 5. LUCKY FABB  What It Is: – Curates an elite group of digital fashion, beauty, technology, and celebrity leaders along with influential advertisers to the blogger community  When: – September 5-6, 2012  Who Was There: – Keynote speakers included Rachel Zoe, Simon Doonan, Anna Sui, and Lauren Conrad – Brand sponsors included P&G Beauty & Grooming (presenting sponsor), AG Jeans, BCBGeneration, C&C California, and Caravelle by Bulova  More Information: – Lucky FABB website and their Twitter (follow #LuckyFABB)5
  6. 6. LUCKY FABB: TOP INSTAGRAM PHOTOS6
  7. 7. UP & COMING BLOGGERS TO WATCH  Emily of Into the Gloss – Currently assists renowned stylist Elissa Santisi – Prior to this, she was an intern at Teen Vogue – As a fashion insider, she has access to the best in the business, who often make appearances on her blog  Tina and Kelly of Bag Snob – Founded in summer of 2005 – More than 250,000 unique visitors – Expanded blog to cover apparel, beauty, jewelry, children’s clothing, and shoes – 40 online affiliate partners — including Barneys, Topshop, Nordstrom and Net-a-Porter7
  8. 8. UP & COMING BLOGGERS TO WATCH  Rachel of The Style Line – Created fashion blog, The Style Line, in January 2011 – Current Huffington Post contributor – Runs a personal style blog, Le Style Child – Past collaborations include PUMA and ASOS – Inducted into Tumblr’s Fashion Spotlight in August 2011  Marissa of Style Cusp – Lives in Connecticut – Blog focuses on style but also features healthy recipes – Original part of Bloggers Night Out8
  9. 9. UP & COMING BLOGGERS TO WATCH  Greta of Fashion Me Green – Founded blog in April 2010 – Blog focuses on ‘green’ and eco-friendly lifestyle – Past collaborations include Glamour, Kate Spade, The Outnet, Lucky.com, and Eileen Fisher  Alexandra of She is Red – Lives in Denmark – Blog focuses on fashion with a twist - from a redhead’s perspective – Also writes about her love for gourmet food9
  10. 10. UP & COMING BLOGGERS TO WATCH  Katie of Modern Eve – Lives in Dallas, TX – Founded in summer of 2008 – Blog focuses on fashion, party planning, home décor and travel – Also created full communications agency  Tara of The Wonder Girl – Lives in San Francisco – Blog focuses on personal style and inspiration – Featured in New York Times Style, Glamour.com, and Glitter Guide10
  11. 11. TOP BLOGGERS  The Man Repeller  Cupcakes and Cashmere – Focus on fashion trends – Focus on lifestyle – 50,769 Facebook fans – 79,009 Facebook fans – 96,333 Twitter followers – 63,867 Twitter followers  The Glamourai  Glitter Guide – Lifestyle blog with focus – Lifestyle blog on personal style – 17,213 Facebook fans – 24,428 Facebook fans – 18,536 Twitter followers – 34,739 Twitter followers11
  12. 12. FASHION FORWARD12
  13. 13. FASHION’S NIGHT OUT  What It Is: – Created in 2009 to restore consumer confidence and boost the industry’s economy during the recession – Highlights fashion and supports retail with events, including designer appearances, celebrity guests, fashion shows and musical performances  When: – September 6, 2012  Who Was There: – Kim Kardashian at Lord & Taylor – Emily Maynard and her fiance Jef at Benefit – Kate Upton at Michael Kors – Jennifer Hudson debuting her new clothing line at a pop-up shop in the Meatpacking District  More Information:13 – Fashion’s Night Out website, Facebook, and Twitter (follow #FNO)
  14. 14. FASHION’S NIGHT OUT: TOP INSTAGRAM PHOTOS14
  15. 15. MERCEDES-BENZ FASHION WEEK  What It Is: – Provides designers with an international platform to showcase their Spring 2013 collections to buyers, retailers, celebrities, VIPs and media  When: – September 6-13, 2012  Who Was There: – Brand sponsors include Mercedes-Benz, Maybelline, Diet Pepsi, The New York Times, American Express, TREsemme, Fiber One, Skyy Vodka, and Getty Images  More Information: – MBFW’s website, Facebook, Twitter (follow #MBFW and #NYFW), YouTube, Pinterest, and Instagram15
  16. 16. MERCEDES-BENZ FASHION WEEK: TOP INSTAGRAM PHOTOS16
  17. 17. SOCIAL MEDIA INVADES FASHION WEEK  Instagram – Designers saw more than a 500% increase in followers during NYFW – Mara Hoffman had the biggest increase (807%)  Pinterest – Peter Som jumped from 1.2 to 1.6 million by the end of NYFW – Zac Posen had the largest percentage increase (21%)  Facebook – Most designers saw an increase of less than 5% in fans – Zac Posen, Nicholas K, and Jill Stuart all began with less than 10,000 fans and saw the largest growth (9-18%)  Twitter – Rebecca Minkoff gained nearly 40,000 Twitter followers (47% increase) – She showcases her designs and her personal life17
  18. 18. NEWSWORTHY CELEBRITY MOMENTS  Katie Holmes – Introduced herself as a designer at New York Fashion Week, premiering the collection she created with her stylist, Jeanne Yang – Announced a lucrative new cosmetics deal as the first-ever face of Bobbi Brown Cosmetics  Mindy Kaling – The comedic actress made news with a slew of hilarious fake Fashion Week tweets  Rachel Zoe – Announced she is opening a salon called DreamDry in New York that will provide the ‘ultimate blowout’18
  19. 19. THANK YOU! If you’d like to discuss in more detail, please contact: Sloane Davidson SVP, Digital Marketing and Social Media sdavidson@lippetaylor.com @sloane19
  20. 20. REFERENCES  Best Instagram Pictures from FNO  6 Bloggers Who Tumbled Their Way Into New York Fashion Week  FABB Attendee Stats  Into the Gloss Blogger Emily Weiss on the Beauty Trend Everyones Misting About  How to Follow New York Fashion Week Online  Reports Turn to Mobile Video for Fashion Week Coverage  Twitter Puts You in the Front Row for Fashion Week  Google Glass Graces the Runway at New York Fashion Week  Five reasons Katie Holmes is having the best September ever  Katie Holmes Is the New Face of Bobbi Brown Cosmetics  Mindy Kaling’s Fake Fashion Week Tweets Are a Hilarious Antidote to NYFW Fatigue  Rachel Zoe Opening Blow-Dry Bar in NYC  The Designers Who Got the Most Social Media Buzz During Fashion Week20

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