Building Community Using the Next
Generation of Web Marketing and Social
Networking Tools. 




   Sloane Berrent | @sloan...
The Story of Cause It’s My Birthday
e ask.




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Be Transparent




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Create Competition




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Quantify Donations




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Give Credit Where Credit Is Due




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
You’re Going to Blog About It and Take
Pictures and (Video) and Post Them Right?




  Sloane Berrent | @sloane | thecause...
Tell a Story




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Make It Personal




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Make Them Feel




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Motivation Is Queen




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Fish Where The Fish Are




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Put Most Valuable Content Above The Fold




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Customize a Campaign




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Try Something New




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Who, What, When, Where and How




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Introduce Yours Supporters To Each Other




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Create Occasions To Celebrate, Fight Back, Engage




    Sloane Berrent | @sloane | thecausemopolitan.com | answerwithact...
Go Local




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
SWARM!




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
From Online to Offline




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Expand Boundaries




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Learn What You Don’t Know You Don’t Know




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Opportunities For Evangelists To Evangelize




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Who Is Your Target Audience?




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Follow The Trends (To An Extent)




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Social Media Is A Business Tool




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Demystify Social Media




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Multiply Your Message With Content Aggregators




    Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction...
Power of Power Lists




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Target Your Online Thought Leaders




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Creative Suggestions For Showing Support




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Buttons and Widgets




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Analytics Tell A Story Too
                          • Always Be Testing
                             • Landing Page
     ...
What Yours E-Newsletter Says About You




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Does Your List Growth Match Donation Growth?



                                     • Overall Fundraising Goals:
        ...
Insights Into Geographic Distribution




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Explore Search and Your Competitive Landscape




   Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.c...
No Tool Is Impervious to Analyzing & Quantifying




    Sloane Berrent | @sloane | thecausemopolitan.com | answerwithacti...
Let Me Help You…




  Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
Upcoming SlideShare
Loading in …5
×

Fund Raising Day NYC -

1,665 views

Published on

Building Community Using the Next
Generation of Web Marketing and Social
Networking Tools.

Published in: Technology, Business
2 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,665
On SlideShare
0
From Embeds
0
Number of Embeds
65
Actions
Shares
0
Downloads
14
Comments
2
Likes
1
Embeds 0
No embeds

No notes for slide

Fund Raising Day NYC -

  1. 1. Building Community Using the Next Generation of Web Marketing and Social Networking Tools. Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  2. 2. The Story of Cause It’s My Birthday e ask. Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  3. 3. Be Transparent Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  4. 4. Create Competition Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  5. 5. Quantify Donations Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  6. 6. Give Credit Where Credit Is Due Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  7. 7. You’re Going to Blog About It and Take Pictures and (Video) and Post Them Right? Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  8. 8. Tell a Story Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  9. 9. Make It Personal Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  10. 10. Make Them Feel Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  11. 11. Motivation Is Queen Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  12. 12. Fish Where The Fish Are Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  13. 13. Put Most Valuable Content Above The Fold Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  14. 14. Customize a Campaign Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  15. 15. Try Something New Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  16. 16. Who, What, When, Where and How Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  17. 17. Introduce Yours Supporters To Each Other Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  18. 18. Create Occasions To Celebrate, Fight Back, Engage Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  19. 19. Go Local Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  20. 20. SWARM! Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  21. 21. From Online to Offline Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  22. 22. Expand Boundaries Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  23. 23. Learn What You Don’t Know You Don’t Know Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  24. 24. Opportunities For Evangelists To Evangelize Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  25. 25. Who Is Your Target Audience? Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  26. 26. Follow The Trends (To An Extent) Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  27. 27. Social Media Is A Business Tool Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  28. 28. Demystify Social Media Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  29. 29. Multiply Your Message With Content Aggregators Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  30. 30. Power of Power Lists Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  31. 31. Target Your Online Thought Leaders Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  32. 32. Creative Suggestions For Showing Support Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  33. 33. Buttons and Widgets Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  34. 34. Analytics Tell A Story Too • Always Be Testing • Landing Page • Exit Page • Time on Site • Bounce Rate Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  35. 35. What Yours E-Newsletter Says About You Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  36. 36. Does Your List Growth Match Donation Growth? • Overall Fundraising Goals: • Growth rate • Direct asks and calls to action • Click rates • Open rates • Forwards Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  37. 37. Insights Into Geographic Distribution Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  38. 38. Explore Search and Your Competitive Landscape Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  39. 39. No Tool Is Impervious to Analyzing & Quantifying Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com
  40. 40. Let Me Help You… Sloane Berrent | @sloane | thecausemopolitan.com | answerwithaction.com

×