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”Review China”
Saimaa Tourism Summit 20.9.2013
Jari Makkonen
Vientikeskuspäällikkö, Finpro Kiina
Peking, Shanghai, Guangzh...
Global Outlook / World economy
27/09/2013 2© Finpro
Playground Asia - 2010
Source: IMF, World Economic Outlook, Sept 2011
Note: Amounts in current international dollar
Most dynamic Asian countries: CN, KR, TW,
HKG, SG, AST
Source: IMF, World Economic Outlook, Sept 2011
Note: Amounts in cur...
China – volume in 2012
5© Finpro
Improving
Market Position
Establishing a
Presence
Planning
Market Entry
Planning
Internat...
China’s biggest challenge –
The middle-income trap
27/09/2013 © Finpro 6
Hyper-urbanization
Megalopolisies
27/09/2013 © Finpro 8
”Do things as simple as possible, but not
simpler than that” (A. Einstein)
14/5/2013 9© Finpro
Source: McKinsey 2013
McKinsey Quarterly Jan 2013
“How to compete in emerging markets”
• To gain economies of scale, many multinationals develop...
”China more than 25% of luxury goods by 2020”
27/09/2013 11© Finpro
China´s Outbound Tourism
• Chinese travellers abroad increased from 15 million (2001) to
65 million (2011). By the 2020 th...
China´s Outbound Tourism (2)
• In 2012, total figure for outbound travelers was 83.18million,
increased 18.41%, in absolut...
Outbound Tourism 2010 - 2017
27/09/2013 14© Finpro
(Source BMI China tourism report 2013)
International Tourism Expenditure of Residents
and International Departures
27/09/2013 15© Finpro
Perusliiketoimintaosaamisen haaste - segmentointi
low-low low-mid
mid
180 -> 400
(2020)
high 18
CAPEX OPEX TCO
Transaction...
“Force field analysis adapted” Saimaa
Forces for Forces against
What speaks for and what against
• Clean nature
• Hobbies ...
China Travel Industry – top figures
27/09/2013 © Finpro 21
3 billions
Number of Chinese travelers (domestically and intern...
Next Chinese New Year Eve 30.1.2014!
22
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Review on china saimaa tourism summit finpro

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Transcript of "Review on china saimaa tourism summit finpro"

  1. 1. ”Review China” Saimaa Tourism Summit 20.9.2013 Jari Makkonen Vientikeskuspäällikkö, Finpro Kiina Peking, Shanghai, Guangzhou, Hong Kong
  2. 2. Global Outlook / World economy 27/09/2013 2© Finpro
  3. 3. Playground Asia - 2010 Source: IMF, World Economic Outlook, Sept 2011 Note: Amounts in current international dollar
  4. 4. Most dynamic Asian countries: CN, KR, TW, HKG, SG, AST Source: IMF, World Economic Outlook, Sept 2011 Note: Amounts in current international dollar
  5. 5. China – volume in 2012 5© Finpro Improving Market Position Establishing a Presence Planning Market Entry Planning International Growth Acquisition Candidate Search Market Monitor Sales AcceleratorEntry Options Partner Search International Growth Plan Test Drive Right Markets Sales Channel Development Direct Sales Establishing Company Supplier Evaluation Export Partner Groups Trend Pulse Finpro Asia (excl. India): • 389 client projects 2012 • 318 clients 2012 • China over 60% of our volume • Main Services: Right markets Partner search, Direct sales, Subcontractor search, Test Drive, Acquisition candidate search Industrial Services
  6. 6. China’s biggest challenge – The middle-income trap 27/09/2013 © Finpro 6
  7. 7. Hyper-urbanization
  8. 8. Megalopolisies 27/09/2013 © Finpro 8
  9. 9. ”Do things as simple as possible, but not simpler than that” (A. Einstein) 14/5/2013 9© Finpro Source: McKinsey 2013
  10. 10. McKinsey Quarterly Jan 2013 “How to compete in emerging markets” • To gain economies of scale, many multinationals develop country- level strategies for each emerging market where they compete. Yet in China, to give just one example, even nearby tier-one cities can differ radically. Guangzhou and Shenzhen, two urban areas of comparable size, are just 62 miles apart. However, in Guangzhou a majority of consumers are locally born Cantonese speakers, while in Shenzhen more than 80 percent are Mandarin-speaking migrants with diverse tastes reflecting their diverse origins. In an emerging market, global companies should group cities into clusters with common demographics, income distributions, cultural traits, media outlets, and transport links. Then they can gain scale efficiencies by running operations through a unified hub and expanding gradually, cluster by cluster. To learn why this “deep” approach beats the “wide” one, read “Winning the $30 trillion decathlon: Going for gold in emerging markets” (August 2012). 14/5/2013 10© Finpro
  11. 11. ”China more than 25% of luxury goods by 2020” 27/09/2013 11© Finpro
  12. 12. China´s Outbound Tourism • Chinese travellers abroad increased from 15 million (2001) to 65 million (2011). By the 2020 the number is expected to be 100 million. • In the late 2000 the number of eligible countries for Chinese tourist was 17 but by the 2012 this had risen to 140. (Source BMI China tourism report 2013) • In the 1980´s China started lifting barriers for outbound travel to Hong Kong, Macao and Taiwan for the purpose of visiting relatives. • Self-paid international tourism was not allowed until 1990. • Today Europe is the second biggest travel destination for international travel, behind Asia-Pacific. 27/09/2013 12© Finpro
  13. 13. China´s Outbound Tourism (2) • In 2012, total figure for outbound travelers was 83.18million, increased 18.41%, in absolute terms, China has become the biggest outbound market over United States and German. • Till 2012, China has opened 114 travel destinations. Because of the destination steady growth, and the increase of outbound tourists, part of Chinese tourists begin to pay more attention to the depth of experience and exploration destination • Outbound destination countries and regions care more for quality instead of quantity. Some countries start to control everyday tourist quantity to guarantee quality • Needs of tourists change from the original excursions into business trips, vacations and other types of travel; travel mode develops from the original ADS group to family-style packet group, individual travel and other various of ways. • Although price-driven market situation will exist for long time still, the 2nd time travel and depth travel will flourish 27/09/2013 13© Finpro
  14. 14. Outbound Tourism 2010 - 2017 27/09/2013 14© Finpro (Source BMI China tourism report 2013)
  15. 15. International Tourism Expenditure of Residents and International Departures 27/09/2013 15© Finpro
  16. 16. Perusliiketoimintaosaamisen haaste - segmentointi low-low low-mid mid 180 -> 400 (2020) high 18 CAPEX OPEX TCO Transaction Sourcing Partnering Level of partnership Tender parameters Tender parameters Tender parameters Tender parameters
  17. 17. “Force field analysis adapted” Saimaa Forces for Forces against What speaks for and what against • Clean nature • Hobbies like fishing increasing in popularity in China • Novelty for experienced travellers • Luxury consumer goods prices • June-August travelling season (escape heat from big cities) • Culture: Savonlinna Opera Festival • Saimaa Cruises ( to East Finland cities and even to St. Petersburg (VISA-free)) • Chinese New Year • Not known at all in China (country, region) • Middle-aged and older people cannot swim • No DIY • No good supply of Chinese food, needed to be available together with Finnish food • Some food habits to be explained (porridge, other) • Quality of accomodation and service normally high in Asia; is the Finnish offering matching this? • What Saimaa can offer to Chinese in winter? (Chinese New Year travelling season) • Savonlinna Opera Festival: adapt festival to Chinese? (translations etc..) • Chinese don´t like to stay in one place for the long time (they want to experience and see a lot) • Chinese need private guidance on cruises
  18. 18. China Travel Industry – top figures 27/09/2013 © Finpro 21 3 billions Number of Chinese travelers (domestically and internationally) 100 million Chinese national expected to travel international by 2016 USD102 billion – Tourists yearly spending abroad in 2012 Currently the Secondlargest travel market in the world Expected to become the First by 2016
  19. 19. Next Chinese New Year Eve 30.1.2014! 22
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