Building the Future of Tourism: Competitiveness through Innovation<br />Pellervo Kokkonen, Programme Director,  Tourism an...
OSKE: Growth, profit and competitivenessKnowledge, tools and best practices <br />Vision 2020: Finnish travel & leisure bu...
Many faces of innovation in services and tourism<br />Customer / marketinnovation<br />Productinnovation<br />Processinnov...
Destination lifecycle – innovation in different development phases of destination<br />Rejuvenation<br />A<br />Numberof  ...
Entrepreneurshave a naturalinstinct for innovation<br />Science and technology based innovation (STI)<br />Estimate: Scien...
Tourism Innovation in SME networks: Case SaimaaHoliday: Saimaa Holiday Network<br />The winner!!! EDEN aquatictourism 2010...
Climb up the value chain with innovation<br />Saimaa Holiday demonstrates in a conreticalwaythatcontinuousinnovation is a ...
Services through the OSKE Cluster programme<br /><ul><li>tools for development projects planning, ..
best practices in eTourism, experience management, service design..
training..
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Eden2010 conference building the future of tourism_26052010

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Eden2010 conference building the future of tourism_26052010

  1. 1. Building the Future of Tourism: Competitiveness through Innovation<br />Pellervo Kokkonen, Programme Director, Tourism and Experience Management Centre of Expertise<br />Savonlinna Innovation Centre Ltd.Savonlinna, Finland<br />
  2. 2. OSKE: Growth, profit and competitivenessKnowledge, tools and best practices <br />Vision 2020: Finnish travel & leisure business is growing, profitable and internationally competitive. <br />Mission: Tourism and Experience Management Competence OSKE Clusterprovides growth oriented companies latest knowledge, signals and tools to strengthen their core competences in creating sustainable and consumer focused business models.<br />What<br />How<br />Strengthening of expertise<br />Tools and <br />Best practices<br />Information dissemination<br />Foresight and research<br />Collaboration with tourism businesses and related interest groups<br />Internationalization, sustainability, networked business models<br />OSKE: Finnish Centres of Expertise Programme<br />
  3. 3. Many faces of innovation in services and tourism<br />Customer / marketinnovation<br />Productinnovation<br />Processinnovation<br />Resourceinnovation<br />Changes in the business environment<br />
  4. 4. Destination lifecycle – innovation in different development phases of destination<br />Rejuvenation<br />A<br />Numberof tourists<br />B<br />Criticalrange of elements of capacity<br />Stagnation<br />C<br />D<br />Consolidation<br />Decline<br />E<br />Development<br />Involvement<br />Exploration<br />Time<br />Source: Hypothetical Evolution of a Tourist Area (Adapted from Miller and Gallucci, 2004) <br />Resourceinnovation<br />Processinnovation<br />Customer/marketinnovation<br />Productinnovation<br />
  5. 5. Entrepreneurshave a naturalinstinct for innovation<br />Science and technology based innovation (STI)<br />Estimate: Science-based innovation accounts only to some 4 % of total innovation activity<br />Mainstream of official innovation policies in the EU<br />DUI – Doing, understanding, interacting<br />Multidisciplinary, non-linear<br />Real strengths in empowering and engaging personnel, customers, suppliers, partners, local inhabitants<br />Challenge for official policy to encourage and support open, practice-based innovation environments. <br />Tourism and Experience Management Cluster Programme is a Finnish experiment in that direction.<br />
  6. 6. Tourism Innovation in SME networks: Case SaimaaHoliday: Saimaa Holiday Network<br />The winner!!! EDEN aquatictourism 2010, 4th June 2010<br /><ul><li>www.saimaaholiday.net</li></li></ul><li>Practice-basedinnovationprocess in Saimaa Holiday – tourskating<br />Perceived need - combating strong seasonality<br />Identification of resources and competencies - ice, national park, skills in skating<br />Benchmarking - trips to winter destinations<br />Brainstorming and planning sessions - product development<br />International benchmarking trips<br />Developing competencies - route maintenance very important<br />Networking with stakeholders: local inhabitants, management of national park<br />Product testing and final development, first customers <br />Financing development and marketing: enterprise promotion, public financing<br />Complementary technological innovation (machinery for working the ice, plane)<br />Business model integration, revenue model and pricing<br />Introduction to market<br />
  7. 7. Climb up the value chain with innovation<br />Saimaa Holiday demonstrates in a conreticalwaythatcontinuousinnovation is a way to increasecompetetitiveness in the market<br />Increasecustomervaluebyprovidinggoodcustomerexperience.<br />Provideaddedvaluebymanaging the business networkmoreeffectively.<br />Keepup the interest of customers and maintaincompetitivenessthroughcontinuousrenewal.<br />Interactwith and learnfrom (and togetherwith) customers.<br />Company/networkbasedinnovationactivities<br />Externalexpertise, facilitatedinnovationactivities<br />
  8. 8. Services through the OSKE Cluster programme<br /><ul><li>tools for development projects planning, ..
  9. 9. best practices in eTourism, experience management, service design..
  10. 10. training..
  11. 11. innovation services..
  12. 12. experience management
  13. 13. service design</li></ul>Customer / marketinnovation<br />Productinnovation<br /><ul><li>cultural, well-being and aquatic tourism
  14. 14. project planning and management tools     
  15. 15. advice on financing
  16. 16. partners through networking</li></ul>Processinnovation<br />Resourceinnovation<br /><ul><li>user centered design (service design)
  17. 17. experience management
  18. 18. Testing
  19. 19. eTourism, ecommerce, sales channels</li></ul>Changes in the business environment<br /><ul><li>scenarios and trends
  20. 20. consumer needs
  21. 21. latest academic research</li></li></ul><li>Any questions, comments?Thank youFor more information: www.experiencebusiness.fi<br />For more information: www.experiencebusiness.fi<br />

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