Switch: How to Change Things When Change is Hard

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Based on the book "Switch" by Dan and Chip Heath, this session was presented at the 2010 National Leadership SpecialQuest. This version of the presentation is designed for individuals or groups to reflect on change, engage in learning more about the content of the Switch framework, and analyzing a change for inclusion. Periodically, viewers will want to pause the slidecast in order to do these things.

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  • Go to http://specialquest.org/nlsq/?page_id=610 - the materials for the Switch session are at the top. Please let me know if you use the materials, how you use them, and what you thought of them.
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  • Absolutely, where is that web site?
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  • jdeslauriers So glad the slidecast was useful to you! I also have some related materials on a website, if you are interested in taking this the next step.
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  • Many thanks for this valuable presentation on change. It was much appreciated by a CoP in change management.
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  • Thanks to Kelly for making this presentation a favorite, and to muk1290, tammyseibert, and sharon keating for downloading the presentation, and to all of you who have viewed the presentation on SlideShare! Would love to hear how you use the presentation and what you do with the Switch content.
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Switch: How to Change Things When Change is Hard

  1. 1. How to Change Things When Change is Hard SWITCH
  2. 2. Change Think about a current challenge.
  3. 3. <ul><li>Record: </li></ul><ul><ul><li>Information or data you are gathering </li></ul></ul><ul><ul><li>How you are analyzing the situation </li></ul></ul>Change: Using Your Head
  4. 4. <ul><li>Record: </li></ul><ul><ul><li>Your motivation for change </li></ul></ul><ul><ul><li>Your feelings or emotions about the change </li></ul></ul>Change: Using Your Heart
  5. 5. <ul><li>Record: </li></ul><ul><ul><li>Tension between thinking and feeling about the change </li></ul></ul>Change: Head & Heart
  6. 6. Change & The Brain
  7. 7. Change & The Brain
  8. 8. Change & The Brain
  9. 9. Change & The Brain The Rider attempts to direct the action
  10. 10. Change & The Brain The Elephant has the strength to move The Rider attempts to direct the action
  11. 11. <ul><li>In order to effect change you must appeal to the motivation of the elephant and capitalize on the direction of the rider. </li></ul>Rider and Elephant Must Work Together
  12. 12. The Elephant <ul><li>Strengths </li></ul><ul><li>Energy, drive, instinctive, love, compassion, sympathy, loyalty, gets things done </li></ul><ul><li>Weaknesses </li></ul><ul><li>Lazy, skittish, short-term payoff, does not respond to the Rider. </li></ul>
  13. 13. The Rider <ul><li>Strengths </li></ul><ul><li>Long-term planning, direction </li></ul><ul><li>Weaknesses </li></ul><ul><li>Overly analytical, indecisive </li></ul>
  14. 14. <ul><li>People problems may really be situation problems </li></ul><ul><li>Laziness may be exhaustion </li></ul><ul><li>Resistance may be lack of clarity </li></ul>3 Surprises About Change
  15. 15. <ul><li>People problems may really be situation problems </li></ul>Surprise 1
  16. 16. <ul><li>Laziness may be exhaustion </li></ul>Surprise 2
  17. 17. <ul><li>Resistance may be lack of clarity </li></ul>Surprise 3
  18. 18. <ul><li>Direct the Rider </li></ul><ul><li>Motivate the Elephant </li></ul><ul><li>Shape the Path </li></ul>How is the framework related to the surprises? 3-Part Framework
  19. 19. <ul><li>Direct the Rider: </li></ul><ul><li>Provide clarity to reduce resistance </li></ul>3-Part Framework
  20. 20. <ul><li>Motivate the Elephant: </li></ul><ul><li>Energize us through the exhaustive task of self-monitoring and control </li></ul>3-Part Framework
  21. 21. <ul><li>Shape the Path: </li></ul><ul><li>Modify the environment to make change more likely </li></ul>3-Part Framework
  22. 22. <ul><li>How might your change process be different if you use this framework to guide you through the change? </li></ul>Change Revisited
  23. 23. <ul><li>Direct the Rider </li></ul><ul><ul><li>Follow the bright spots </li></ul></ul><ul><ul><li>Script the critical moves </li></ul></ul><ul><ul><li>Point to the destination </li></ul></ul><ul><li>Motivate the Elephant </li></ul><ul><ul><li>Find the feeling </li></ul></ul><ul><ul><li>Shrink the change </li></ul></ul><ul><ul><li>Grow your people </li></ul></ul><ul><li>Shape the Path </li></ul><ul><ul><li>Tweak the environment </li></ul></ul><ul><ul><li>Build habits </li></ul></ul><ul><ul><li>Rally the herd </li></ul></ul>9 Actions
  24. 24. <ul><li>Read story </li></ul><ul><li>Consider the action illustrated by the story </li></ul><ul><li>Think about how you would describe that action in your own words </li></ul>Exploring the 9 Actions
  25. 25. <ul><li>Where have we already applied the Switch concepts in our work for inclusion? </li></ul>What You already Do
  26. 26. <ul><li>For things to change, somebody somewhere has to start acting differently. </li></ul><ul><li>Maybe it’s you, maybe it’s your team. </li></ul><ul><li>Picture that person </li></ul><ul><li>(or people). </li></ul>Imagine Change
  27. 27. <ul><li>How will the Switch concepts benefit our work for inclusion now and in the future? </li></ul>Applying Switch
  28. 28. What is one change for inclusion that we are trying to create? Identifying a Change
  29. 29. What is one Switch concept that I will learn more about and use in my own life? Reflection
  30. 30. <ul><li>Go to www.heathbrothers.com </li></ul><ul><li>Sign up for updates </li></ul><ul><li>Explore </li></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>Workbooks </li></ul></ul><ul><ul><li>Reader’s Guide </li></ul></ul><ul><ul><li>Switch Framework </li></ul></ul><ul><ul><li>Chapter 1 </li></ul></ul>MORE Resources

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