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Successful with                                           social Lammertyn - Pixular @UEAPME                              ...
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Websites                                           Content Management Systemen (CMS)                      Stefaan Lammerty...
Stefaan Lammertyn - Pixular - @slk8500Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Program                      1. We are halfway...                      2. Social media? Definition & Findings              ...
#01                            There was a time...  #01 > We are halfway...Wednesday 4 July 12
Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GWednesday 4 July 12
Wednesday 4 July 12
WE ARE HALFWAY   #01 > We are halfwayWednesday 4 July 12
Digital is the new normal   #01 > We zijn halfway            are halfwegWednesday 4 July 12
Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm   #01 > We zijn halfway            are halfwegW...
#01 > We zijn halfway            are halfwegWednesday 4 July 12
#02                            WHAT ARE                          SOCIAL MEDIA?                       “Social media are the...
Facts & figures                      • Growth!                      • Sociale media is convenient                      • On...
#02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsWednesday 4 July 12
Findings   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsWednesday 4 July 12
Vaststellingen                          SCHOOL IS COOL   #02 > Sociale media: Definitie & VaststellingenWednesday 4 July 12
THEN... NOW                                      Computing                                                                ...
THEN... NOW                                     Connectivity                      http://www.slideshare.net/kleinerperkins...
THEN... NOW                                      Life Stories                      http://www.slideshare.net/kleinerperkin...
THEN... NOW                                      News &                                                                   ...
THEN... NOW                                    Note Taking                      http://www.slideshare.net/kleinerperkins/k...
THEN... NOW                                         Music                      http://www.slideshare.net/kleinerperkins/kp...
THEN... NOW                                      Navigation                      http://www.slideshare.net/kleinerperkins/...
Wednesday 4 July 12
#02 > Sociale media: Definitie & VaststellingenWednesday 4 July 12
In our time...   Photo by The Next Web - http://flic.kr/p/8g2yDN   #02 > Sociale media: Definitie & Vaststellingen     #02 >...
#02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsWednesday 4 July 12
Findings                      Word of Mouth is World of Mouth                      Fans make new Fans                     ...
Findings                      “Nothing influences a person more than the                           recommendation of a trus...
http://visual.ly/social-media-and-maslow’s-hierarchy-needsWednesday 4 July 12
CAN’T SEE THE WOOD                   FOR THE TREES                      1. Blogs                      2. Microblogs: Twitt...
#03                      You know these...#03 > Can’t see the wood for treesWednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
Wednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
Wednesday 4 July 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 4 July 12
#03 > Door het bos de bomenWednesday 4 July 12
Wednesday 4 July 12
USE OF                SOCIAL MEDIA                What’s in it 4 me ?             #04 > Odds en PitfallsWednesday 4 July 12
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx                      WHO LOOKS FOR IT,                          ...
SERENDIPITY                      Looking for a needle in a haystack &                      finding the farmer’s daughter in...
Photo by coconinoco - http://flic.kr/p/8g9p1o#03 > Can’t see the wood for trees  6. ToekomstWednesday 4 July 12
http://richardatdell.blogspot.be/Wednesday 4 July 12
Opportunities of SM                                                          #04                      1. Branding         ...
Opportunities of SM                      6. Internal communication                      7. Competitive advantages         ...
BRANDING                            BRANDING                                             57       #02 > Social media: Defin...
LEAD                                                  LEAD GENERATION                                             58      ...
RECRUITMENT                                             59       #02 > Social media: Definition & FindingsWednesday 4 July 12
Dare to ask your audience... RESEARCH                                 60Wednesday 4 July 12
INTERNAL                                COMMUNICATION   CONNECT    UPDATE     SHARE     LEARN  COLLABORATE         Photo b...
BRANDING                            Expertise                      62Wednesday 4 July 12
#05                                      TWITTER                      #05 > TwitterWednesday 4 July 12
Twitter                      • Microblog                      • Text message of the Internet                      • Tweet ...
Jargon                      • Users: @username ex. @slk8500                      • ReTweet = Resend Tweet(RT)             ...
Jargon                      •   # HASHTAGS = Metadata = keyword                          #KortrijkXpo #PanoramaTV #MSV2012...
Photo by coconinoco - http://flic.kr/p/8g9p1o     6. ToekomstWednesday 4 July 12
#04 > Twitter                  #04 > TwitterWednesday 4 July 12
69Wednesday 4 July 12
70Wednesday 4 July 12
71Wednesday 4 July 12
72Wednesday 4 July 12
http://www.jeffbullas.com   73Wednesday 4 July 12
Tools                      • On your PC/MAC or Smartphone                      • www.twitter.com / search.twitter.com     ...
Efficient twittering                      • Tell others your story                      • Better with Added Value          ...
76                       #04 > Twitter                      #05 > TwitterWednesday 4 July 12
77Wednesday 4 July 12
Why using Twitter?                      • Listening                      • Learning and discovering/ People/ Things       ...
Wednesday 4 July 12
LinkedIn                            Networking is Just like                                    Working                    ...
LinkedIn                      • Knowledge > Contacts                      • Who knows who ?                      • Profess...
degrees of separation...                                              82                   #04 > LinkedIn                 ...
Wednesday 4 July 12
Wednesday 4 July 12
EDITWednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Groups                                    97                   #04 > LinkedIn                  #04 > LinkedInWednesday 4 J...
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
LinkedIn > Network                      • Seek and you shall find                      • Contacts of contacts              ...
LinkedIn > Network                      • Personal invitations                      • Dare to ask questions               ...
NO MAGIC BUT                       STRATEGY                                      105     #06 > On the line, get set, GOWed...
Social                      Media                      Roadmap                                      106     #06 > On the l...
Pixular  Pixular.beWednesday 4 July 12
Wednesday 4 July 12
SIDE EFFECT                         PRINCIPLE             #04 > Odds en PitfallsWednesday 4 July 12
Leaflet & pills...                                     Side effects                                      Helpful          #...
To score, you must shoot                                 111Wednesday 4 July 12
There is a secret to Twitter success            and it’s the same secret for all of social media,                    espec...
THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ     LISTENWednesday 4 July 12
#07                      It’s about conversations,                             and the best                      communica...
LISTENING                                                   #01                      • Name of organization               ...
LISTENING                                                          #01                      • Let the technology work for ...
#01Wednesday 4 July 12
Wednesday 4 July 12
Wednesday 4 July 12
THOU SHALL                                            DETERMINE                      Photo by cliff1066™ YOUR GOALS       ...
GOALS                                                         #02                      • Increase customer satisfaction   ...
GOALS                                                            #02                            Make sure your goals fit   ...
THOU SHALL                                                 DEFINE YOUR                                           TARGET AU...
AUDIENCE                                                                    #03                      Customers            ...
WHICH                      CHANNELS?Wednesday 4 July 12
CHANNELS   #04Wednesday 4 July 12
THOU SHALL                                                 DEFINE YOUR  Photo by steve loya - http://flic.kr/p/2h3DRh   BEN...
BENCHMARKS                                                  #05                      • # website visitors                 ...
THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq    ORGANIZEWednesday 4 July 12
ORGANIZE                                                          #06                      • Support within the organizati...
#09                      Social Media Policy                      Good agreements = good friends!Wednesday 4 July 12
#09                      EmployeesWednesday 4 July 12
#09                      No mother-in-law!Wednesday 4 July 12
#09                      Trust creates TrustWednesday 4 July 12
#09                      Responsibility                       GuidelinesWednesday 4 July 12
THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb    INTEGRATEWednesday 4 July 12
INTEGRATE                                                     #07                      • Both offline and online           ...
Wednesday 4 July 12
LOOK FOR                                                     FANS/FRIENDS    Photo by Anne Bennett - http://flic.kr/p/4mk5e...
F-FACTOR                                                              #08                      • Word of mouth > world of ...
Wednesday 4 July 12
TELL OTHERS                                                        YOUR STORY Photo by Images by John K - http://flic.kr/p/...
CONVERSATION                                                                 #09                      • Detect interesting...
THOU SHALL                                                    ANALYZE AND                                                 ...
OBSERVE                                                   #10                      • SM is never off the air              ...
Text                      http://tomfishburne.comWednesday 4 July 12
And what have we learned today?                                    147Wednesday 4 July 12
#11                        Create                   Content for your                audience and make your                ...
CONCLUSION                      • Start listening                      • Start today!                      • Ensure added ...
CONCLUSION                      • Don’t be boring, don’t start online                        arguments                    ...
Reputation                      The internet never forgets!                                     151         #05 > Kansen e...
Wednesday 4 July 12
And now, jump !                            153Wednesday 4 July 12
#12                      MAKE SURE SM                          DOESN’T                        BECOME SM                   ...
Contact                      Questions, comments or suggestions?                      Stefaan Lammertyn/Pixular           ...
exeptional livingWednesday 4 July 12
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UEAPME

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The European Association of Craft, Small and Medium-sized Enterprises

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  1. 1. Successful with social Lammertyn - Pixular @UEAPME Stefaan media - @slk8500 Photo by massonth (a bit busy) - http://flic.kr/p/6ZwXLcWednesday 4 July 12
  2. 2. Wednesday 4 July 12
  3. 3. Wednesday 4 July 12
  4. 4. Wednesday 4 July 12
  5. 5. Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social MediaWednesday 4 July 12
  6. 6. Stefaan Lammertyn - Pixular - @slk8500Wednesday 4 July 12
  7. 7. Wednesday 4 July 12
  8. 8. Wednesday 4 July 12
  9. 9. Program 1. We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees 4. Twitter & LinkedIn: tip of the iceberg 5. Sociale Media 4 STOW 6. On your marks, get set, GOWednesday 4 July 12
  10. 10. #01 There was a time... #01 > We are halfway...Wednesday 4 July 12
  11. 11. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GWednesday 4 July 12
  12. 12. Wednesday 4 July 12
  13. 13. WE ARE HALFWAY #01 > We are halfwayWednesday 4 July 12
  14. 14. Digital is the new normal #01 > We zijn halfway are halfwegWednesday 4 July 12
  15. 15. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm #01 > We zijn halfway are halfwegWednesday 4 July 12
  16. 16. #01 > We zijn halfway are halfwegWednesday 4 July 12
  17. 17. #02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Definition & FindingsWednesday 4 July 12
  18. 18. Facts & figures • Growth! • Sociale media is convenient • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • All ages use this kind of media 7 > 100Wednesday 4 July 12
  19. 19. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  20. 20. Findings #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  21. 21. Vaststellingen SCHOOL IS COOL #02 > Sociale media: Definitie & VaststellingenWednesday 4 July 12
  22. 22. THEN... NOW Computing devices http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 22 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  23. 23. THEN... NOW Connectivity http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 23 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  24. 24. THEN... NOW Life Stories http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 24 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  25. 25. THEN... NOW News & Information http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 25 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  26. 26. THEN... NOW Note Taking http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 26 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  27. 27. THEN... NOW Music http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 27 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  28. 28. THEN... NOW Navigation http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 28 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  29. 29. Wednesday 4 July 12
  30. 30. #02 > Sociale media: Definitie & VaststellingenWednesday 4 July 12
  31. 31. In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  32. 32. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  33. 33. Findings Word of Mouth is World of Mouth Fans make new Fans New consumer is a Trend, not a hype 33 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  34. 34. Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 34 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 4 July 12
  35. 35. http://visual.ly/social-media-and-maslow’s-hierarchy-needsWednesday 4 July 12
  36. 36. CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5. Location Based apps: Foursquare#03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  37. 37. #03 You know these...#03 > Can’t see the wood for treesWednesday 4 July 12
  38. 38. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  39. 39. Wednesday 4 July 12
  40. 40. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  41. 41. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  42. 42. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  43. 43. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  44. 44. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  45. 45. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  46. 46. Wednesday 4 July 12
  47. 47. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 4 July 12
  48. 48. #03 > Door het bos de bomenWednesday 4 July 12
  49. 49. Wednesday 4 July 12
  50. 50. USE OF SOCIAL MEDIA What’s in it 4 me ? #04 > Odds en PitfallsWednesday 4 July 12
  51. 51. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMOWednesday 4 July 12
  52. 52. SERENDIPITY Looking for a needle in a haystack & finding the farmer’s daughter instead Pek van Andel#03 > Can’t see the wood for treesWednesday 4 July 12
  53. 53. Photo by coconinoco - http://flic.kr/p/8g9p1o#03 > Can’t see the wood for trees 6. ToekomstWednesday 4 July 12
  54. 54. http://richardatdell.blogspot.be/Wednesday 4 July 12
  55. 55. Opportunities of SM #04 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 55 #04 > Odds en PitfallsWednesday 4 July 12
  56. 56. Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 56 #05 > > Odds en Valkuilen #04 Kansen PitfallsWednesday 4 July 12
  57. 57. BRANDING BRANDING 57 #02 > Social media: Definition & FindingsWednesday 4 July 12
  58. 58. LEAD LEAD GENERATION 58 #02 > Social media: Definition & FindingsWednesday 4 July 12
  59. 59. RECRUITMENT 59 #02 > Social media: Definition & FindingsWednesday 4 July 12
  60. 60. Dare to ask your audience... RESEARCH 60Wednesday 4 July 12
  61. 61. INTERNAL COMMUNICATION CONNECT UPDATE SHARE LEARN COLLABORATE Photo by jenlen - http://flic.kr/p/7ecxTjWednesday 4 July 12
  62. 62. BRANDING Expertise 62Wednesday 4 July 12
  63. 63. #05 TWITTER #05 > TwitterWednesday 4 July 12
  64. 64. Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message flow • Following = people you follow • Followers = people following you Microblog 64 #04 > TwitterWednesday 4 July 12
  65. 65. Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 65 @SLK8500 #04 > Twitter www.pixular.beWednesday 4 July 12
  66. 66. Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #MSV2012 • @slk8500: public answer • d slk8500: Direct Message - private... 66 #04 > TwitterWednesday 4 July 12
  67. 67. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstWednesday 4 July 12
  68. 68. #04 > Twitter #04 > TwitterWednesday 4 July 12
  69. 69. 69Wednesday 4 July 12
  70. 70. 70Wednesday 4 July 12
  71. 71. 71Wednesday 4 July 12
  72. 72. 72Wednesday 4 July 12
  73. 73. http://www.jeffbullas.com 73Wednesday 4 July 12
  74. 74. Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 74 #05 #04 > TwitterWednesday 4 July 12
  75. 75. Efficient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 75 #04 > Twitter #05Wednesday 4 July 12
  76. 76. 76 #04 > Twitter #05 > TwitterWednesday 4 July 12
  77. 77. 77Wednesday 4 July 12
  78. 78. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #05 > TwitterWednesday 4 July 12
  79. 79. Wednesday 4 July 12
  80. 80. LinkedIn Networking is Just like Working 80 #04 > LinkedIn #05 > LinkedInWednesday 4 July 12
  81. 81. LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 81 #04 > LinkedIn #05 > LinkedInWednesday 4 July 12
  82. 82. degrees of separation... 82 #04 > LinkedIn #05 > LinkedInWednesday 4 July 12
  83. 83. Wednesday 4 July 12
  84. 84. Wednesday 4 July 12
  85. 85. EDITWednesday 4 July 12
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  95. 95. Wednesday 4 July 12
  96. 96. Wednesday 4 July 12
  97. 97. Groups 97 #04 > LinkedIn #04 > LinkedInWednesday 4 July 12
  98. 98. Wednesday 4 July 12
  99. 99. Wednesday 4 July 12
  100. 100. Wednesday 4 July 12
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  102. 102. Wednesday 4 July 12
  103. 103. LinkedIn > Network • Seek and you shall find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 103 #04 > LinkedIn #05 > LinkedInWednesday 4 July 12
  104. 104. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 104 #04 > LinkedIn #05 > LinkedInWednesday 4 July 12
  105. 105. NO MAGIC BUT STRATEGY 105 #06 > On the line, get set, GOWednesday 4 July 12
  106. 106. Social Media Roadmap 106 #06 > On the line, get set, GOWednesday 4 July 12
  107. 107. Pixular Pixular.beWednesday 4 July 12
  108. 108. Wednesday 4 July 12
  109. 109. SIDE EFFECT PRINCIPLE #04 > Odds en PitfallsWednesday 4 July 12
  110. 110. Leaflet & pills... Side effects Helpful #04 > Odds en Pitfalls 6. ToekomstWednesday 4 July 12
  111. 111. To score, you must shoot 111Wednesday 4 July 12
  112. 112. There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomerWednesday 4 July 12
  113. 113. THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ LISTENWednesday 4 July 12
  114. 114. #07 It’s about conversations, and the best communicators start as the best listeners Brian SOLISWednesday 4 July 12
  115. 115. LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & CompetitorsWednesday 4 July 12
  116. 116. LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/EngagorWednesday 4 July 12
  117. 117. #01Wednesday 4 July 12
  118. 118. Wednesday 4 July 12
  119. 119. Wednesday 4 July 12
  120. 120. THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://flic.kr/p/5Mf7xAWednesday 4 July 12
  121. 121. GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goalsWednesday 4 July 12
  122. 122. GOALS #02 Make sure your goals fit into the overall marketing strategy of your company Commandment II: Thou shall determine your goalsWednesday 4 July 12
  123. 123. THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://flic.kr/p/6pLTXuWednesday 4 July 12
  124. 124. AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall define your targetsWednesday 4 July 12
  125. 125. WHICH CHANNELS?Wednesday 4 July 12
  126. 126. CHANNELS #04Wednesday 4 July 12
  127. 127. THOU SHALL DEFINE YOUR Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKSWednesday 4 July 12
  128. 128. BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • ....Wednesday 4 July 12
  129. 129. THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq ORGANIZEWednesday 4 July 12
  130. 130. ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organizeWednesday 4 July 12
  131. 131. #09 Social Media Policy Good agreements = good friends!Wednesday 4 July 12
  132. 132. #09 EmployeesWednesday 4 July 12
  133. 133. #09 No mother-in-law!Wednesday 4 July 12
  134. 134. #09 Trust creates TrustWednesday 4 July 12
  135. 135. #09 Responsibility GuidelinesWednesday 4 July 12
  136. 136. THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGRATEWednesday 4 July 12
  137. 137. INTEGRATE #07 • Both offline and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social mediaWednesday 4 July 12
  138. 138. Wednesday 4 July 12
  139. 139. LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERSWednesday 4 July 12
  140. 140. F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fansWednesday 4 July 12
  141. 141. Wednesday 4 July 12
  142. 142. TELL OTHERS YOUR STORY Photo by Images by John K - http://flic.kr/p/6kfzwSWednesday 4 July 12
  143. 143. CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questionsCommandment IX: Thou shall start the conversationWednesday 4 July 12
  144. 144. THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUSTWednesday 4 July 12
  145. 145. OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjustWednesday 4 July 12
  146. 146. Text http://tomfishburne.comWednesday 4 July 12
  147. 147. And what have we learned today? 147Wednesday 4 July 12
  148. 148. #11 Create Content for your audience and make your audience Content 148Wednesday 4 July 12
  149. 149. CONCLUSION • Start listening • Start today! • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items 149 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startWednesday 4 July 12
  150. 150. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 150 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startWednesday 4 July 12
  151. 151. Reputation The internet never forgets! 151 #05 > Kansen en ValkuilenWednesday 4 July 12
  152. 152. Wednesday 4 July 12
  153. 153. And now, jump ! 153Wednesday 4 July 12
  154. 154. #12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtTWednesday 4 July 12
  155. 155. Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMOWednesday 4 July 12
  156. 156. exeptional livingWednesday 4 July 12
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