Successful with             social media                Stefaan Lammertyn - Pixular - @slk8500Wednesday 16 May 12
Wednesday 16 May 12
Stefaan Lammertyn - Pixular - @slk8500Wednesday 16 May 12
Wednesday 16 May 12
Wednesday 16 May 12
Websites                                           Content Management Systemen (CMS)                      Stefaan Lammerty...
7Wednesday 16 May 12
8Wednesday 16 May 12
9Wednesday 16 May 12
10Wednesday 16 May 12
11Wednesday 16 May 12
12Wednesday 16 May 12
13Wednesday 16 May 12
14Wednesday 16 May 12
15Wednesday 16 May 12
Foto: Mieke Verhelle - KWWednesday 16 May 12
Wednesday 16 May 12
Full house, empty house...                                             http://lyricsfever.net/Wednesday 16 May 12
Program                  1. We are halfway...                  2. Social media? Definition & Findings                  3. C...
#01                            There was a time...  #01 > We are halfway...Wednesday 16 May 12
Wednesday 16 May 12
Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GWednesday 16 May 12
WE ARE HALFWAY   #01 > We are halfwayWednesday 16 May 12
Digital is the new normal   #01 > We zijn halfway            are halfwegWednesday 16 May 12
Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm   #01 > We zijn halfway            are halfwegW...
#01 > We zijn halfway            are halfwegWednesday 16 May 12
#02                            WHAT ARE                          SOCIAL MEDIA?                       “Social media are the...
Facts & figures                  • Growth!                  • On average 55 minutes/day on Facebook                  • 65% ...
Findings   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsWednesday 16 May 12
Wednesday 16 May 12
#02 > Sociale media: Definitie & VaststellingenWednesday 16 May 12
Photo by elston - http://flic.kr/p/Mnf9T   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition...
Photo by lindacq - http://flic.kr/p/5xnpUX   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definiti...
In our time...  Photo by The Next Web - http://flic.kr/p/8g2yDN   #02 > Sociale media: Definitie & Vaststellingen     #02 > ...
#02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsWednesday 16 May 12
We want to share...   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsWednesday...
Findings                      The brand experience transcends the                      product level                      ...
Findings                      “Nothing influences a person more than the                           recommendation of a trus...
http://visual.ly/social-media-and-maslow’s-hierarchy-needsWednesday 16 May 12
#03                      You know these...#03 > Can’t see the wood for treesWednesday 16 May 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesWednesday 16 May 12
CAN’T SEE THE WOOD                  FOR THE TREES                  1. Blogs                  2. Microblogs: Twitter - Yamm...
BLOGWednesday 16 May 12
YOUTUBEWednesday 16 May 12
4squareWednesday 16 May 12
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx                      WHO LOOKS FOR IT,                          ...
SERENDIPITY                      Looking for a needle in a haystack &                      finding the farmer’s daughter in...
Opportunities of SM                                                      #05                  1. Branding                 ...
Opportunities of SM                  6. Internal communication                  7. Competitive advantages                 ...
Photo by coconinoco - http://flic.kr/p/8g9p1o     6. ToekomstWednesday 16 May 12
Leaflet & pills...                         Helpful     6. ToekomstWednesday 16 May 12
#04                                  TWITTER                  #04 > TwitterWednesday 16 May 12
CAN                              CHANGE                               YOUR                                LIFE            ...
Twitter                  • Microblog                  • Text message of the Internet                  • Tweet = message < ...
Jargon                  • Users: @username ex. @slk8500                  • ReTweet = Resend Tweet(RT)                     ...
Jargon                  •   # HASHTAGS = Metadata = keyword                      #KortrijkXpo #PanoramaTV #TwitterABC     ...
Photo by coconinoco - http://flic.kr/p/8g9p1o     6. ToekomstWednesday 16 May 12
Tools                  • On your PC/MAC or Smartphone                  • www.twitter.com / search.twitter.com             ...
Efficient twittering                  • Tell others your story                  • Better with Added Value                  ...
60                   #04 > Twitter                  #04 > TwitterWednesday 16 May 12
61Wednesday 16 May 12
#04 > Twitter                  #04 > TwitterWednesday 16 May 12
#04 > Twitter                  #04 > TwitterWednesday 16 May 12
Why using Twitter?                  • Listening                  • Learning and discovering/ People/ Things               ...
Wednesday 16 May 12
LinkedIn                           Networking is Just like                                Working                         ...
LinkedIn                  • Knowledge > Contacts                  • Who knows who ?                  • Professional use   ...
degrees of separation...                                             68                  #04 > LinkedIn                 #0...
The strength of your networkWednesday 16 May 12
70                  #04 > LinkedIn                 #04 > LinkedInWednesday 16 May 12
LinkedIn > Network                  • Seek and you shall find                  • Contacts of contacts                  • Jo...
Groups                                   72                  #04 > LinkedIn                 #04 > LinkedInWednesday 16 May...
LinkedIn > Network                  • Personal invitations                  • Dare to ask questions                  • Be ...
Networking                                       74                  #04 > LinkedIn                 #04 > LinkedInWednesda...
LINKEDIN                      Pay for publishing jobsWednesday 16 May 12
FACEBOOK                                       76                      #04 > FacebookWednesday 16 May 12
Functions                  • Latest news                  • What are you doing? Schmoozing                  • Invitation/R...
78                 #04 > Facebook                  #04 > FacebookWednesday 16 May 12
Dare to ask your audience...                                   79Wednesday 16 May 12
80Wednesday 16 May 12
Reputation                  • WHAT is being said about me ?                  • WHO is saying it?                  • WHAT a...
7 out of 10                       messages on                       social media                       are positive       ...
Reputation                      The internet never forgets!                                    83         #05 >> Odds andV...
About BP but not from BP...                                      84         #05 >> Odds andValkuilen          #05 Kansen e...
85Wednesday 16 May 12
86Wednesday 16 May 12
NO MAGIC BUT                       STRATEGY                                      87     #06 > On the line, get set, GOWedn...
Social                      Media                      Roadmap                                      88     #06 > On the li...
Pixular  Pixular.beWednesday 16 May 12
To score, you must shoot                                 90Wednesday 16 May 12
There is a secret to Twitter success            and it’s the same secret for all of social media,                    espec...
... Photo by janineomg - http://flic.kr/p/7Lsz4BWednesday 16 May 12
THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ     LISTENWednesday 16 May 12
#07                 It’s about conversations,                        and the best                 communicators start as  ...
LISTENING                                               #01                  • Name of organization                  • Bra...
LISTENING                                                      #01                  • Let the technology work for you     ...
#01Wednesday 16 May 12
Wednesday 16 May 12
Wednesday 16 May 12
THOU SHALL                                            DETERMINE                      Photo by cliff1066™ YOUR GOALS       ...
GOALS                                                     #02                  • Increase customer satisfaction           ...
GOALS                                                            #02                            Make sure your goals fit   ...
THOU SHALL                                                 DEFINE YOUR                                           TARGET AU...
AUDIENCE                                                                    #03                      Customers            ...
WHICH                      CHANNELS?Wednesday 16 May 12
CHANNELS   #04Wednesday 16 May 12
THOU SHALL                                                 DEFINE YOUR  Photo by steve loya - http://flic.kr/p/2h3DRh   BEN...
BENCHMARKS                                              #05                  • # website visitors                  • # FB ...
THOU SHALLPhoto by police5151 - http://flic.kr/p/6gXUcq    ORGANIZEWednesday 16 May 12
ORGANIZE                                                      #06                  • Support within the organization      ...
#09                      Social Media Policy                      Good agreements = good friends!Wednesday 16 May 12
#09                      EmployeesWednesday 16 May 12
#09                      No mother-in-law!Wednesday 16 May 12
#09                      Trust creates TrustWednesday 16 May 12
#09                      Responsibility                       GuidelinesWednesday 16 May 12
#09                      Make one person                        SM-masterWednesday 16 May 12
THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb    INTEGRATEWednesday 16 May 12
INTEGRATE                                                   #07                  • Both offline and online                 ...
Wednesday 16 May 12
Wednesday 16 May 12
LOOK FOR                                                     FANS/FRIENDS    Photo by Anne Bennett - http://flic.kr/p/4mk5e...
F-FACTOR                                                          #08                  • Word of mouth > world of mouth   ...
Wednesday 16 May 12
TELL OTHERS                                                        YOUR STORY Photo by Images by John K - http://flic.kr/p/...
CONVERSATION                                                             #09                  • Detect interesting issues ...
THOU SHALL                                                    ANALYZE AND                                                 ...
OBSERVE                                                  #10                  • SM is never off the air                  •...
Text                      http://tomfishburne.comWednesday 16 May 12
Engagement                                                             #10                  • Participation: listen - act ...
#10                       Give                       Share                      Multiply                        @gitomer.c...
exeptional livingWednesday 16 May 12
And what have we learned today?                                    132Wednesday 16 May 12
#11                       Create                  Content for your               audience and make your                  a...
CONCLUSION                  • Start listening                  • Ensure added value                  • Think before you Tw...
CONCLUSION                  • Don’t be boring, don’t start online                      arguments                  • Watch ...
And now, jump !                            136Wednesday 16 May 12
#12                      MAKE SURE SM                          DOESN’T                        BECOME SM                   ...
Contact                      Questions, comments or suggestions?                      Stefaan Lammertyn/Pixular           ...
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Successful with social media. How to?

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Successful with social media. How to?
For SME. #SM4KMO

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Successful with social media. How to?

  1. 1. Successful with social media Stefaan Lammertyn - Pixular - @slk8500Wednesday 16 May 12
  2. 2. Wednesday 16 May 12
  3. 3. Stefaan Lammertyn - Pixular - @slk8500Wednesday 16 May 12
  4. 4. Wednesday 16 May 12
  5. 5. Wednesday 16 May 12
  6. 6. Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social MediaWednesday 16 May 12
  7. 7. 7Wednesday 16 May 12
  8. 8. 8Wednesday 16 May 12
  9. 9. 9Wednesday 16 May 12
  10. 10. 10Wednesday 16 May 12
  11. 11. 11Wednesday 16 May 12
  12. 12. 12Wednesday 16 May 12
  13. 13. 13Wednesday 16 May 12
  14. 14. 14Wednesday 16 May 12
  15. 15. 15Wednesday 16 May 12
  16. 16. Foto: Mieke Verhelle - KWWednesday 16 May 12
  17. 17. Wednesday 16 May 12
  18. 18. Full house, empty house... http://lyricsfever.net/Wednesday 16 May 12
  19. 19. Program 1. We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees 4. Twitter/LinkedIn/Facebook: tip of the iceberg 5. Opportunities & Pitfalls 6. On your marks, get set, GOWednesday 16 May 12
  20. 20. #01 There was a time... #01 > We are halfway...Wednesday 16 May 12
  21. 21. Wednesday 16 May 12
  22. 22. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GWednesday 16 May 12
  23. 23. WE ARE HALFWAY #01 > We are halfwayWednesday 16 May 12
  24. 24. Digital is the new normal #01 > We zijn halfway are halfwegWednesday 16 May 12
  25. 25. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm #01 > We zijn halfway are halfwegWednesday 16 May 12
  26. 26. #01 > We zijn halfway are halfwegWednesday 16 May 12
  27. 27. #02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Definition & FindingsWednesday 16 May 12
  28. 28. Facts & figures • Growth! • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • all ages use this kind of media 7 > 100Wednesday 16 May 12
  29. 29. Findings #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  30. 30. Wednesday 16 May 12
  31. 31. #02 > Sociale media: Definitie & VaststellingenWednesday 16 May 12
  32. 32. Photo by elston - http://flic.kr/p/Mnf9T #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  33. 33. Photo by lindacq - http://flic.kr/p/5xnpUX #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  34. 34. In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  35. 35. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  36. 36. We want to share... #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  37. 37. Findings The brand experience transcends the product level Brand is Emotion! Word of Mouth is World of Mouth Fans make new Fans New consumer is a Trend, not a hype 37 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  38. 38. Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 38 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsWednesday 16 May 12
  39. 39. http://visual.ly/social-media-and-maslow’s-hierarchy-needsWednesday 16 May 12
  40. 40. #03 You know these...#03 > Can’t see the wood for treesWednesday 16 May 12
  41. 41. #03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 16 May 12
  42. 42. CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - ... 5. Location Based apps: Foursquare#03 > Can’t see the wood bomen #03 > Door het bos de for treesWednesday 16 May 12
  43. 43. BLOGWednesday 16 May 12
  44. 44. YOUTUBEWednesday 16 May 12
  45. 45. 4squareWednesday 16 May 12
  46. 46. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMOWednesday 16 May 12
  47. 47. SERENDIPITY Looking for a needle in a haystack & finding the farmer’s daughter instead Pek van AndelWednesday 16 May 12
  48. 48. Opportunities of SM #05 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 48 #05 > Odds en PitfallsWednesday 16 May 12
  49. 49. Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 49 #05 > > Odds en Valkuilen #05 Kansen PitfallsWednesday 16 May 12
  50. 50. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstWednesday 16 May 12
  51. 51. Leaflet & pills... Helpful 6. ToekomstWednesday 16 May 12
  52. 52. #04 TWITTER #04 > TwitterWednesday 16 May 12
  53. 53. CAN CHANGE YOUR LIFE Photo by skyloader - http://flic.kr/p/8EEp4VWednesday 16 May 12
  54. 54. Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message flow • Following = people you follow • Followers = people following you Microblog 54 #04 > TwitterWednesday 16 May 12
  55. 55. Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 55 @SLK8500 #04 > Twitter www.pixular.beWednesday 16 May 12
  56. 56. Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #TwitterABC • @slk8500: public answer • d slk8500: Direct Message - private... 56 #04 > TwitterWednesday 16 May 12
  57. 57. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstWednesday 16 May 12
  58. 58. Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 58 #04 > TwitterWednesday 16 May 12
  59. 59. Efficient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 59 #04 > TwitterWednesday 16 May 12
  60. 60. 60 #04 > Twitter #04 > TwitterWednesday 16 May 12
  61. 61. 61Wednesday 16 May 12
  62. 62. #04 > Twitter #04 > TwitterWednesday 16 May 12
  63. 63. #04 > Twitter #04 > TwitterWednesday 16 May 12
  64. 64. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #04 > TwitterWednesday 16 May 12
  65. 65. Wednesday 16 May 12
  66. 66. LinkedIn Networking is Just like Working 66 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  67. 67. LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 67 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  68. 68. degrees of separation... 68 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  69. 69. The strength of your networkWednesday 16 May 12
  70. 70. 70 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  71. 71. LinkedIn > Network • Seek and you shall find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 71 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  72. 72. Groups 72 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  73. 73. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 73 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  74. 74. Networking 74 #04 > LinkedIn #04 > LinkedInWednesday 16 May 12
  75. 75. LINKEDIN Pay for publishing jobsWednesday 16 May 12
  76. 76. FACEBOOK 76 #04 > FacebookWednesday 16 May 12
  77. 77. Functions • Latest news • What are you doing? Schmoozing • Invitation/Reminder • Interaction > Feedback • Draw attention • Stay in touch... 77 #04 > Facebook #04 > FacebookWednesday 16 May 12
  78. 78. 78 #04 > Facebook #04 > FacebookWednesday 16 May 12
  79. 79. Dare to ask your audience... 79Wednesday 16 May 12
  80. 80. 80Wednesday 16 May 12
  81. 81. Reputation • WHAT is being said about me ? • WHO is saying it? • WHAT action? How to follow up? 81 #05 >> Odds andValkuilen #05 Kansen en PitfallsWednesday 16 May 12
  82. 82. 7 out of 10 messages on social media are positive 82Wednesday 16 May 12
  83. 83. Reputation The internet never forgets! 83 #05 >> Odds andValkuilen #05 Kansen en PitfallsWednesday 16 May 12
  84. 84. About BP but not from BP... 84 #05 >> Odds andValkuilen #05 Kansen en PitfallsWednesday 16 May 12
  85. 85. 85Wednesday 16 May 12
  86. 86. 86Wednesday 16 May 12
  87. 87. NO MAGIC BUT STRATEGY 87 #06 > On the line, get set, GOWednesday 16 May 12
  88. 88. Social Media Roadmap 88 #06 > On the line, get set, GOWednesday 16 May 12
  89. 89. Pixular Pixular.beWednesday 16 May 12
  90. 90. To score, you must shoot 90Wednesday 16 May 12
  91. 91. There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomerWednesday 16 May 12
  92. 92. ... Photo by janineomg - http://flic.kr/p/7Lsz4BWednesday 16 May 12
  93. 93. THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ LISTENWednesday 16 May 12
  94. 94. #07 It’s about conversations, and the best communicators start as the best listeners Brian SOLISWednesday 16 May 12
  95. 95. LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & CompetitorsWednesday 16 May 12
  96. 96. LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/EngagorWednesday 16 May 12
  97. 97. #01Wednesday 16 May 12
  98. 98. Wednesday 16 May 12
  99. 99. Wednesday 16 May 12
  100. 100. THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://flic.kr/p/5Mf7xAWednesday 16 May 12
  101. 101. GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goalsWednesday 16 May 12
  102. 102. GOALS #02 Make sure your goals fit into the overall marketing strategy of your company Commandment II: Thou shall determine your goalsWednesday 16 May 12
  103. 103. THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://flic.kr/p/6pLTXuWednesday 16 May 12
  104. 104. AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall define your targetsWednesday 16 May 12
  105. 105. WHICH CHANNELS?Wednesday 16 May 12
  106. 106. CHANNELS #04Wednesday 16 May 12
  107. 107. THOU SHALL DEFINE YOUR Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKSWednesday 16 May 12
  108. 108. BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • ....Wednesday 16 May 12
  109. 109. THOU SHALLPhoto by police5151 - http://flic.kr/p/6gXUcq ORGANIZEWednesday 16 May 12
  110. 110. ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organizeWednesday 16 May 12
  111. 111. #09 Social Media Policy Good agreements = good friends!Wednesday 16 May 12
  112. 112. #09 EmployeesWednesday 16 May 12
  113. 113. #09 No mother-in-law!Wednesday 16 May 12
  114. 114. #09 Trust creates TrustWednesday 16 May 12
  115. 115. #09 Responsibility GuidelinesWednesday 16 May 12
  116. 116. #09 Make one person SM-masterWednesday 16 May 12
  117. 117. THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGRATEWednesday 16 May 12
  118. 118. INTEGRATE #07 • Both offline and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social mediaWednesday 16 May 12
  119. 119. Wednesday 16 May 12
  120. 120. Wednesday 16 May 12
  121. 121. LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERSWednesday 16 May 12
  122. 122. F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fansWednesday 16 May 12
  123. 123. Wednesday 16 May 12
  124. 124. TELL OTHERS YOUR STORY Photo by Images by John K - http://flic.kr/p/6kfzwSWednesday 16 May 12
  125. 125. CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questionsCommandment IX: Thou shall start the conversationWednesday 16 May 12
  126. 126. THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUSTWednesday 16 May 12
  127. 127. OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjustWednesday 16 May 12
  128. 128. Text http://tomfishburne.comWednesday 16 May 12
  129. 129. Engagement #10 • Participation: listen - act - interact • Compelling content • Tell your storyWednesday 16 May 12
  130. 130. #10 Give Share Multiply @gitomer.comWednesday 16 May 12
  131. 131. exeptional livingWednesday 16 May 12
  132. 132. And what have we learned today? 132Wednesday 16 May 12
  133. 133. #11 Create Content for your audience and make your audience Content 133Wednesday 16 May 12
  134. 134. CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items 134 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startWednesday 16 May 12
  135. 135. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 135 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startWednesday 16 May 12
  136. 136. And now, jump ! 136Wednesday 16 May 12
  137. 137. #12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtTWednesday 16 May 12
  138. 138. Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMOWednesday 16 May 12
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