Delaware - introduction in social media. Opportunities B2B

Photo by UncleBucko - http://ﬂic.kr/p/4GafD Successful with social media Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12

Monday 11 June 12

Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12

Monday 11 June 12

Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social MediaMonday 11 June 12

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Foto: Mieke Verhelle - KWMonday 11 June 12

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Full house, empty house... http://lyricsfever.net/Monday 11 June 12

Program 1. We are halfway... 2. Social media? Deﬁnition & Findings 3. Can’t see the wood for the trees 4. Twitter/LinkedIn/Facebook: tip of the iceberg 5. Opportunities & Pitfalls 6. On your marks, get set, GOMonday 11 June 12

Monday 11 June 12

Photo by Rosa Dik 009 - on & off - http://ﬂic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMOMonday 11 June 12

SERENDIPITY Looking for a needle in a haystack & ﬁnding the farmer’s daughter instead Pek van AndelMonday 11 June 12

Monday 11 June 12

Photo by TheAlieness GiselaGiardino²³ - http://ﬂic.kr/p/5Rz9GMonday 11 June 12

#01 There was a time... #01 > We are halfway...Monday 11 June 12

WE ARE HALFWAY #01 > We are halfwayMonday 11 June 12

Digital is the new normal #01 > We zijn halfway are halfwegMonday 11 June 12

Photo by Dhammika Heenpella / Images of Sri Lanka - http://ﬂic.kr/p/7g7nSm #01 > We zijn halfway are halfwegMonday 11 June 12

#01 > We zijn halfway are halfwegMonday 11 June 12

#02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

#02 EU: 232 million US: 222 million ASIA: 219 million #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

#02 #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Facts & ﬁgures • Growth! • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • all ages use this kind of media 7 > 100Monday 11 June 12

Findings #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Vaststellingen #02 > Sociale media: Deﬁnitie & VaststellingenMonday 11 June 12

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#02 > Sociale media: Deﬁnitie & VaststellingenMonday 11 June 12

Photo by elston - http://flic.kr/p/Mnf9T #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12

Photo by lindacq - http://flic.kr/p/5xnpUX #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12

In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12

#02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Voortrekkers... https://www.facebook.com/proﬁle.php?id=100001150301851 https://www.facebook.com/proﬁle.php?id=100001150301851Monday 11 June 12

THEN... NOW Computing devices http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 45 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Connectivity http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 46 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Life Stories http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 47 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW News & Information http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 48 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Note Taking http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 49 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Education http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 50 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Music http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 51 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Navigation http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 52 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

THEN... NOW Business Collaboration http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 53 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

We want to share... #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Findings The brand experience transcends the product level Brand is Emotion! Word of Mouth is World of Mouth Fan makes new Fans New consumer is a Trend, not a hype 55 #02 > Sociale media: Deﬁnitie & Vaststellingen #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 56 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12

http://visual.ly/social-media-and-maslow’s-hierarchy-needsMonday 11 June 12

Opportunities of SM Be there where your customers are! 58 #02 >>Social media: Deﬁnition & Findings #05 Kansen en ValkuilenMonday 11 June 12

#02 > Social media: Deﬁnition & Findings http://richardatdell.blogspot.be/Monday 11 June 12

Opportunities of SM 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 60 #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 61 #02 >>Social media: Deﬁnition & Findings #05 Kansen en ValkuilenMonday 11 June 12

BRANDING BRANDING 62 #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

LEAD LEAD GENERATION 63 #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

RECRUITMENT 64 #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

Dare to ask your audience... RESEARCH 65Monday 11 June 12

INTERNAL COMMUNICATION CONNECT UPDATE SHARE LEARN COLLABORATE Photo by jenlen - http://ﬂic.kr/p/7ecxTjMonday 11 June 12

BRANDING Expertise 67 #02 > Social media: Deﬁnition & FindingsMonday 11 June 12

#03 You know these...#03 > Can’t see the wood for treesMonday 11 June 12

#03 > Can’t see the wood bomen #03 > Door het bos de for treesMonday 11 June 12

CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - ... 5. Location Based apps: Foursquare#03 > Can’t see the wood bomen #03 > Door het bos de for treesMonday 11 June 12

BLOGMonday 11 June 12

YOUTUBEMonday 11 June 12

4squareMonday 11 June 12

#04 TWITTER #04 > TwitterMonday 11 June 12

CAN CHANGE YOUR LIFE Photo by skyloader - http://ﬂic.kr/p/8EEp4VMonday 11 June 12

Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message ﬂow • Following = people you follow • Followers = people following you Microblog 76 #04 > TwitterMonday 11 June 12

Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 77 @SLK8500 #04 > Twitter www.pixular.beMonday 11 June 12

Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #TwitterABC • @slk8500: public answer • d slk8500: Direct Message - private... 78 #04 > TwitterMonday 11 June 12

Photo by coconinoco - http://ﬂic.kr/p/8g9p1o 6. ToekomstMonday 11 June 12

Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 80 #04 > TwitterMonday 11 June 12

Efﬁcient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 81 #04 > TwitterMonday 11 June 12

82 #04 > Twitter #04 > TwitterMonday 11 June 12

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#04 > Twitter #04 > TwitterMonday 11 June 12

Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #04 > TwitterMonday 11 June 12

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www.starttotweet.beMonday 11 June 12

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LinkedIn Networking is Just like Working 90 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 91 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

degrees of separation... 92 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

The strength of your networkMonday 11 June 12

94 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

LinkedIn > Network • Seek and you shall ﬁnd • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 95 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

Groups 96 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 97 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

Networking 98 #04 > LinkedIn #04 > LinkedInMonday 11 June 12

LINKEDIN Pay for publishing jobsMonday 11 June 12

LINKEDIN Vacatures betalend publicerenMonday 11 June 12

FACEBOOK 101 #04 > FacebookMonday 11 June 12

Functions • Latest news • What are you doing? Schmoozing • Invitation/Reminder • Interaction > Feedback • Draw attention • Stay in touch... 102 #04 > Facebook #04 > FacebookMonday 11 June 12

103 #04 > Facebook #04 > FacebookMonday 11 June 12

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Do you know ...? PINTerest PINterest 107 #02 > Sociale media: Deﬁnitie & VaststellingenMonday 11 June 12

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Pitfalls 112Monday 11 June 12

Reputation • WHAT is being said about me ? • WHO is saying it? • WHAT action? How to follow up? 113 #05 >> Odds andValkuilen #05 Kansen en PitfallsMonday 11 June 12

7 out of 10 messages on social media are positive 114Monday 11 June 12

Reputation The internet never forgets! 115 #05 >> Odds andValkuilen #05 Kansen en PitfallsMonday 11 June 12

About BP but not from BP... 116 #05 >> Odds andValkuilen #05 Kansen en PitfallsMonday 11 June 12

NO MAGIC BUT STRATEGY 117 #06 > On the line, get set, GOMonday 11 June 12

Social Media Roadmap 118 #06 > On the line, get set, GOMonday 11 June 12

Leaﬂet & pills... Helpful 6. ToekomstMonday 11 June 12

Photo by coconinoco - http://ﬂic.kr/p/8g9p1o 6. ToekomstMonday 11 June 12

Pixular Pixular.beMonday 11 June 12

To score, you must shoot 122Monday 11 June 12

Customer connected Employees are your company’s rock stars E. Lee - http://ﬂic.kr/p/7o45Qb Photo by PeterMonday 11 June 12

There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomerMonday 11 June 12

... Photo by janineomg - http://ﬂic.kr/p/7Lsz4BMonday 11 June 12

THOU SHALLPhoto by jpmatth - http://ﬂic.kr/p/a8fjQQ LISTENMonday 11 June 12

#01 It’s about conversations, and the best communicators start as the best listeners Brian SOLISMonday 11 June 12

LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & CompetitorsMonday 11 June 12

LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/EngagorMonday 11 June 12

#01Monday 11 June 12

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THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://ﬂic.kr/p/5Mf7xAMonday 11 June 12

GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goalsMonday 11 June 12

GOALS #02 Make sure your goals ﬁt into the overall marketing strategy of your company Commandment II: Thou shall determine your goalsMonday 11 June 12

THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://ﬂic.kr/p/6pLTXuMonday 11 June 12

AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall deﬁne your targetsMonday 11 June 12

WHICH CHANNELS?Monday 11 June 12

CHANNELS #04Monday 11 June 12

THOU SHALL DEFINE YOUR Photo by steve loya - http://ﬂic.kr/p/2h3DRh BENCKMARKSMonday 11 June 12

BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • ....Monday 11 June 12

THOU SHALL Photo by police5151 - http://ﬂic.kr/p/6gXUcq ORGANIZEMonday 11 June 12

ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organizeMonday 11 June 12

#09 Social Media Policy Good agreements = good friends!Monday 11 June 12

#09 EmployeesMonday 11 June 12

#09 No mother-in-law!Monday 11 June 12

#09 Trust creates TrustMonday 11 June 12

#09 Responsibility GuidelinesMonday 11 June 12

#09 Make one person SM-masterMonday 11 June 12

THOU SHALL Photo by Vermin Inc - http://ﬂic.kr/p/4ymfpb INTEGRATEMonday 11 June 12

INTEGRATE #07 • Both ofﬂine and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social mediaMonday 11 June 12

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LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://ﬂic.kr/p/4mk5e8 FOLLOWERSMonday 11 June 12

F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fansMonday 11 June 12

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TELL OTHERS YOUR STORY Photo by Images by John K - http://ﬂic.kr/p/6kfzwSMonday 11 June 12

CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questionsCommandment IX: Thou shall start the conversationMonday 11 June 12

THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://ﬂic.kr/p/88r8UC ADJUSTMonday 11 June 12

OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjustMonday 11 June 12

Text http://tomﬁshburne.comMonday 11 June 12

Engagement #10 • Participation: listen - act - interact • Compelling content • Tell your storyMonday 11 June 12

#10 Listen Learn Engage ActMonday 11 June 12

exeptional livingMonday 11 June 12

And what have we learned today? 165Monday 11 June 12

#11 Create (Eva) Content for your audience and make your audience Content 166Monday 11 June 12

CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to ﬁnd people/items 167 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startMonday 11 June 12

CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 168 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startMonday 11 June 12

And now, jump ! 169Monday 11 June 12

#12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://ﬂic.kr/p/8eArtTMonday 11 June 12

Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMOMonday 11 June 12

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Delaware - introduction in social media. Opportunities B2B

by Pixular - Kortrijk - Roeselare - Stefaan Lammertyn

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