Photo by UncleBucko - http://flic.kr/p/4GafD                    Successful with                     social media           ...
Monday 11 June 12
Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12
Monday 11 June 12
Monday 11 June 12
Websites                                         Content Management Systemen (CMS)                    Stefaan Lammertyn   ...
Monday 11 June 12
8Monday 11 June 12
9Monday 11 June 12
10Monday 11 June 12
Monday 11 June 12
12Monday 11 June 12
13Monday 11 June 12
14Monday 11 June 12
15Monday 11 June 12
16Monday 11 June 12
Foto: Mieke Verhelle - KWMonday 11 June 12
Monday 11 June 12
Full house, empty house...                                           http://lyricsfever.net/Monday 11 June 12
Program                    1. We are halfway...                    2. Social media? Definition & Findings                  ...
Monday 11 June 12
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx                    WHO LOOKS FOR IT,                         WIL...
SERENDIPITY                    Looking for a needle in a haystack &                    finding the farmer’s daughter instea...
Monday 11 June 12
Monday 11 June 12
Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GMonday 11 June 12
#01                            There was a time...  #01 > We are halfway...Monday 11 June 12
WE ARE HALFWAY   #01 > We are halfwayMonday 11 June 12
Digital is the new normal   #01 > We zijn halfway            are halfwegMonday 11 June 12
Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm   #01 > We zijn halfway            are halfwegM...
#01 > We zijn halfway            are halfwegMonday 11 June 12
#02                          WHAT ARE                        SOCIAL MEDIA?                     “Social media are the onlin...
#02                    EU: 232 million                    US: 222 million                    ASIA: 219 million       #02 >...
#02       #02 > Social media: Definition & FindingsMonday 11 June 12
Facts & figures                    • Growth!                    • On average 55 minutes/day on Facebook                    ...
Findings   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsMonday 11 June 12
Vaststellingen   #02 > Sociale media: Definitie & VaststellingenMonday 11 June 12
Monday 11 June 12
#02 > Sociale media: Definitie & VaststellingenMonday 11 June 12
Photo by elston - http://flic.kr/p/Mnf9T   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition...
Photo by lindacq - http://flic.kr/p/5xnpUX   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definiti...
In our time...  Photo by The Next Web - http://flic.kr/p/8g2yDN   #02 > Sociale media: Definitie & Vaststellingen     #02 > ...
#02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsMonday 11 June 12
Voortrekkers...                             https://www.facebook.com/profile.php?id=100001150301851                    http...
THEN... NOW                                      Computing                                                                ...
THEN... NOW                                     Connectivity                    http://www.slideshare.net/kleinerperkins/k...
THEN... NOW                                      Life Stories                    http://www.slideshare.net/kleinerperkins/...
THEN... NOW                                      News &                                                                   ...
THEN... NOW                                    Note Taking                    http://www.slideshare.net/kleinerperkins/kpc...
THEN... NOW                                      Education                    http://www.slideshare.net/kleinerperkins/kpc...
THEN... NOW                                         Music                    http://www.slideshare.net/kleinerperkins/kpcb...
THEN... NOW                                      Navigation                    http://www.slideshare.net/kleinerperkins/kp...
THEN... NOW                                      Business                                                                 ...
We want to share...   #02 > Sociale media: Definitie & Vaststellingen     #02 > Social media: Definition & FindingsMonday 11...
Findings                    The brand experience transcends the                    product level                    Brand ...
Findings                    “Nothing influences a person more than the                         recommendation of a trusted ...
http://visual.ly/social-media-and-maslow’s-hierarchy-needsMonday 11 June 12
Opportunities of SM           Be there where your              customers are!                                             ...
#02 > Social media: Definition & Findings   http://richardatdell.blogspot.be/Monday 11 June 12
Opportunities of SM                    1. Branding                    2. Leadgeneration - sales support                   ...
Opportunities of SM                    6. Internal communication                    7. Competitive advantages             ...
BRANDING                            BRANDING                                             62       #02 > Social media: Defin...
LEAD                                                  LEAD GENERATION                                             63      ...
RECRUITMENT                                             64       #02 > Social media: Definition & FindingsMonday 11 June 12
Dare to ask your audience... RESEARCH                               65Monday 11 June 12
INTERNAL                              COMMUNICATION   CONNECT    UPDATE     SHARE     LEARN  COLLABORATE       Photo by je...
BRANDING                                                   Expertise                                             67       ...
#03                    You know these...#03 > Can’t see the wood for treesMonday 11 June 12
#03 > Can’t see the wood bomen  #03 > Door het bos de for treesMonday 11 June 12
CAN’T SEE THE WOOD                   FOR THE TREES                    1. Blogs                    2. Microblogs: Twitter -...
BLOGMonday 11 June 12
YOUTUBEMonday 11 June 12
4squareMonday 11 June 12
#04                                    TWITTER                    #04 > TwitterMonday 11 June 12
CAN                            CHANGE                             YOUR                              LIFE                  ...
Twitter                    • Microblog                    • Text message of the Internet                    • Tweet = mess...
Jargon                    • Users: @username ex. @slk8500                    • ReTweet = Resend Tweet(RT)                 ...
Jargon                    •   # HASHTAGS = Metadata = keyword                        #KortrijkXpo #PanoramaTV #TwitterABC ...
Photo by coconinoco - http://flic.kr/p/8g9p1o     6. ToekomstMonday 11 June 12
Tools                    • On your PC/MAC or Smartphone                    • www.twitter.com / search.twitter.com         ...
Efficient twittering                    • Tell others your story                    • Better with Added Value              ...
82                     #04 > Twitter                    #04 > TwitterMonday 11 June 12
83Monday 11 June 12
#04 > Twitter                    #04 > TwitterMonday 11 June 12
#04 > Twitter                    #04 > TwitterMonday 11 June 12
Why using Twitter?                    • Listening                    • Learning and discovering/ People/ Things           ...
Monday 11 June 12
www.starttotweet.beMonday 11 June 12
Monday 11 June 12
LinkedIn                              Networking is Just like                                   Working                   ...
LinkedIn                    • Knowledge > Contacts                    • Who knows who ?                    • Professional ...
degrees of separation...                                                92                     #04 > LinkedIn             ...
The strength of your networkMonday 11 June 12
94                     #04 > LinkedIn                    #04 > LinkedInMonday 11 June 12
LinkedIn > Network                    • Seek and you shall find                    • Contacts of contacts                  ...
Groups                                      96                     #04 > LinkedIn                    #04 > LinkedInMonday ...
LinkedIn > Network                    • Personal invitations                    • Dare to ask questions                   ...
Networking                                          98                     #04 > LinkedIn                    #04 > LinkedI...
LINKEDIN                    Pay for publishing jobsMonday 11 June 12
LINKEDIN                    Vacatures betalend publicerenMonday 11 June 12
FACEBOOK                                     101                    #04 > FacebookMonday 11 June 12
Functions                    • Latest news                    • What are you doing? Schmoozing                    • Invita...
103                    #04 > Facebook                     #04 > FacebookMonday 11 June 12
104Monday 11 June 12
105Monday 11 June 12
106Monday 11 June 12
Do you know ...?                        PINTerest                        PINterest                                        ...
Monday 11 June 12
Monday 11 June 12
Monday 11 June 12
Monday 11 June 12
Pitfalls                       112Monday 11 June 12
Reputation                    • WHAT is being said about me ?                    • WHO is saying it?                    • ...
7 out of 10                     messages on                     social media                     are positive             ...
Reputation                    The internet never forgets!                                    115         #05 >> Odds andVa...
About BP but not from BP...                                      116         #05 >> Odds andValkuilen          #05 Kansen ...
NO MAGIC BUT                       STRATEGY                                      117     #06 > On the line, get set, GOMon...
Social                    Media                    Roadmap                                      118     #06 > On the line,...
Leaflet & pills...                       Helpful     6. ToekomstMonday 11 June 12
Photo by coconinoco - http://flic.kr/p/8g9p1o     6. ToekomstMonday 11 June 12
Pixular  Pixular.beMonday 11 June 12
To score, you must shoot                               122Monday 11 June 12
Customer connected           Employees are your           company’s rock stars E. Lee - http://flic.kr/p/7o45Qb            ...
There is a secret to Twitter success            and it’s the same secret for all of social media,                    espec...
... Photo by janineomg - http://flic.kr/p/7Lsz4BMonday 11 June 12
THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ     LISTENMonday 11 June 12
#01                    It’s about conversations,                           and the best                    communicators s...
LISTENING                                                 #01                    • Name of organization                   ...
LISTENING                                                        #01                    • Let the technology work for you ...
#01Monday 11 June 12
Monday 11 June 12
Monday 11 June 12
THOU SHALL                                          DETERMINE                    Photo by cliff1066™ YOUR GOALS           ...
GOALS                                                       #02                    • Increase customer satisfaction       ...
GOALS                                                          #02                          Make sure your goals fit       ...
THOU SHALL                                               DEFINE YOUR                                         TARGET AUDIEN...
AUDIENCE                                                                    #03                    Customers              ...
WHICH                    CHANNELS?Monday 11 June 12
CHANNELS   #04Monday 11 June 12
THOU SHALL                                                 DEFINE YOUR  Photo by steve loya - http://flic.kr/p/2h3DRh   BEN...
BENCHMARKS                                                #05                    • # website visitors                    •...
THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq    ORGANIZEMonday 11 June 12
ORGANIZE                                                        #06                    • Support within the organization  ...
#09                    Social Media Policy                    Good agreements = good friends!Monday 11 June 12
#09                    EmployeesMonday 11 June 12
#09                    No mother-in-law!Monday 11 June 12
#09                    Trust creates TrustMonday 11 June 12
#09                    Responsibility                     GuidelinesMonday 11 June 12
#09                    Make one person                      SM-masterMonday 11 June 12
THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb    INTEGRATEMonday 11 June 12
INTEGRATE                                                   #07                    • Both offline and online               ...
Monday 11 June 12
Monday 11 June 12
LOOK FOR                                                     FANS/FRIENDS    Photo by Anne Bennett - http://flic.kr/p/4mk5e...
F-FACTOR                                                            #08                    • Word of mouth > world of mout...
Monday 11 June 12
TELL OTHERS                                                        YOUR STORY Photo by Images by John K - http://flic.kr/p/...
CONVERSATION                                                               #09                    • Detect interesting iss...
THOU SHALL                                                    ANALYZE AND                                                 ...
OBSERVE                                                  #10                    • SM is never off the air                 ...
Text                    http://tomfishburne.comMonday 11 June 12
Engagement                                                               #10                    • Participation: listen - ...
#10                     Listen                    Learn                    Engage                      ActMonday 11 June 12
exeptional livingMonday 11 June 12
And what have we learned today?                                  165Monday 11 June 12
#11                         Create                 (Eva) Content for your                audience and make your           ...
CONCLUSION                    • Start listening                    • Ensure added value                    • Think before ...
CONCLUSION                    • Don’t be boring, don’t start online                      arguments                    • Wa...
And now, jump !                          169Monday 11 June 12
#12                    MAKE SURE SM                        DOESN’T                      BECOME SM                    Photo...
Contact                    Questions, comments or suggestions?                    Stefaan Lammertyn/Pixular               ...
Upcoming SlideShare
Loading in...5
×

Delaware - introduction in social media. Opportunities B2B

3,921

Published on

Delaware - introduction in social media. Opportunities B2B.
#SM4KMO - Stefaan Lammertyn - Pixular

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,921
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Delaware - introduction in social media. Opportunities B2B

  1. 1. Photo by UncleBucko - http://flic.kr/p/4GafD Successful with social media Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12
  2. 2. Monday 11 June 12
  3. 3. Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12
  4. 4. Monday 11 June 12
  5. 5. Monday 11 June 12
  6. 6. Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social MediaMonday 11 June 12
  7. 7. Monday 11 June 12
  8. 8. 8Monday 11 June 12
  9. 9. 9Monday 11 June 12
  10. 10. 10Monday 11 June 12
  11. 11. Monday 11 June 12
  12. 12. 12Monday 11 June 12
  13. 13. 13Monday 11 June 12
  14. 14. 14Monday 11 June 12
  15. 15. 15Monday 11 June 12
  16. 16. 16Monday 11 June 12
  17. 17. Foto: Mieke Verhelle - KWMonday 11 June 12
  18. 18. Monday 11 June 12
  19. 19. Full house, empty house... http://lyricsfever.net/Monday 11 June 12
  20. 20. Program 1. We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees 4. Twitter/LinkedIn/Facebook: tip of the iceberg 5. Opportunities & Pitfalls 6. On your marks, get set, GOMonday 11 June 12
  21. 21. Monday 11 June 12
  22. 22. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMOMonday 11 June 12
  23. 23. SERENDIPITY Looking for a needle in a haystack & finding the farmer’s daughter instead Pek van AndelMonday 11 June 12
  24. 24. Monday 11 June 12
  25. 25. Monday 11 June 12
  26. 26. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GMonday 11 June 12
  27. 27. #01 There was a time... #01 > We are halfway...Monday 11 June 12
  28. 28. WE ARE HALFWAY #01 > We are halfwayMonday 11 June 12
  29. 29. Digital is the new normal #01 > We zijn halfway are halfwegMonday 11 June 12
  30. 30. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm #01 > We zijn halfway are halfwegMonday 11 June 12
  31. 31. #01 > We zijn halfway are halfwegMonday 11 June 12
  32. 32. #02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Definition & FindingsMonday 11 June 12
  33. 33. #02 EU: 232 million US: 222 million ASIA: 219 million #02 > Social media: Definition & FindingsMonday 11 June 12
  34. 34. #02 #02 > Social media: Definition & FindingsMonday 11 June 12
  35. 35. Facts & figures • Growth! • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • all ages use this kind of media 7 > 100Monday 11 June 12
  36. 36. Findings #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  37. 37. Vaststellingen #02 > Sociale media: Definitie & VaststellingenMonday 11 June 12
  38. 38. Monday 11 June 12
  39. 39. #02 > Sociale media: Definitie & VaststellingenMonday 11 June 12
  40. 40. Photo by elston - http://flic.kr/p/Mnf9T #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  41. 41. Photo by lindacq - http://flic.kr/p/5xnpUX #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  42. 42. In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  43. 43. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  44. 44. Voortrekkers... https://www.facebook.com/profile.php?id=100001150301851 https://www.facebook.com/profile.php?id=100001150301851Monday 11 June 12
  45. 45. THEN... NOW Computing devices http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 45 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  46. 46. THEN... NOW Connectivity http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 46 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  47. 47. THEN... NOW Life Stories http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 47 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  48. 48. THEN... NOW News & Information http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 48 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  49. 49. THEN... NOW Note Taking http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 49 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  50. 50. THEN... NOW Education http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 50 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  51. 51. THEN... NOW Music http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 51 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  52. 52. THEN... NOW Navigation http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 52 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  53. 53. THEN... NOW Business Collaboration http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012 53 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  54. 54. We want to share... #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  55. 55. Findings The brand experience transcends the product level Brand is Emotion! Word of Mouth is World of Mouth Fan makes new Fans New consumer is a Trend, not a hype 55 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  56. 56. Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 56 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 11 June 12
  57. 57. http://visual.ly/social-media-and-maslow’s-hierarchy-needsMonday 11 June 12
  58. 58. Opportunities of SM Be there where your customers are! 58 #02 >>Social media: Definition & Findings #05 Kansen en ValkuilenMonday 11 June 12
  59. 59. #02 > Social media: Definition & Findings http://richardatdell.blogspot.be/Monday 11 June 12
  60. 60. Opportunities of SM 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 60 #02 > Social media: Definition & FindingsMonday 11 June 12
  61. 61. Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 61 #02 >>Social media: Definition & Findings #05 Kansen en ValkuilenMonday 11 June 12
  62. 62. BRANDING BRANDING 62 #02 > Social media: Definition & FindingsMonday 11 June 12
  63. 63. LEAD LEAD GENERATION 63 #02 > Social media: Definition & FindingsMonday 11 June 12
  64. 64. RECRUITMENT 64 #02 > Social media: Definition & FindingsMonday 11 June 12
  65. 65. Dare to ask your audience... RESEARCH 65Monday 11 June 12
  66. 66. INTERNAL COMMUNICATION CONNECT UPDATE SHARE LEARN COLLABORATE Photo by jenlen - http://flic.kr/p/7ecxTjMonday 11 June 12
  67. 67. BRANDING Expertise 67 #02 > Social media: Definition & FindingsMonday 11 June 12
  68. 68. #03 You know these...#03 > Can’t see the wood for treesMonday 11 June 12
  69. 69. #03 > Can’t see the wood bomen #03 > Door het bos de for treesMonday 11 June 12
  70. 70. CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - ... 5. Location Based apps: Foursquare#03 > Can’t see the wood bomen #03 > Door het bos de for treesMonday 11 June 12
  71. 71. BLOGMonday 11 June 12
  72. 72. YOUTUBEMonday 11 June 12
  73. 73. 4squareMonday 11 June 12
  74. 74. #04 TWITTER #04 > TwitterMonday 11 June 12
  75. 75. CAN CHANGE YOUR LIFE Photo by skyloader - http://flic.kr/p/8EEp4VMonday 11 June 12
  76. 76. Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message flow • Following = people you follow • Followers = people following you Microblog 76 #04 > TwitterMonday 11 June 12
  77. 77. Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 77 @SLK8500 #04 > Twitter www.pixular.beMonday 11 June 12
  78. 78. Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #TwitterABC • @slk8500: public answer • d slk8500: Direct Message - private... 78 #04 > TwitterMonday 11 June 12
  79. 79. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstMonday 11 June 12
  80. 80. Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 80 #04 > TwitterMonday 11 June 12
  81. 81. Efficient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 81 #04 > TwitterMonday 11 June 12
  82. 82. 82 #04 > Twitter #04 > TwitterMonday 11 June 12
  83. 83. 83Monday 11 June 12
  84. 84. #04 > Twitter #04 > TwitterMonday 11 June 12
  85. 85. #04 > Twitter #04 > TwitterMonday 11 June 12
  86. 86. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #04 > TwitterMonday 11 June 12
  87. 87. Monday 11 June 12
  88. 88. www.starttotweet.beMonday 11 June 12
  89. 89. Monday 11 June 12
  90. 90. LinkedIn Networking is Just like Working 90 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  91. 91. LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 91 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  92. 92. degrees of separation... 92 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  93. 93. The strength of your networkMonday 11 June 12
  94. 94. 94 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  95. 95. LinkedIn > Network • Seek and you shall find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 95 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  96. 96. Groups 96 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  97. 97. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 97 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  98. 98. Networking 98 #04 > LinkedIn #04 > LinkedInMonday 11 June 12
  99. 99. LINKEDIN Pay for publishing jobsMonday 11 June 12
  100. 100. LINKEDIN Vacatures betalend publicerenMonday 11 June 12
  101. 101. FACEBOOK 101 #04 > FacebookMonday 11 June 12
  102. 102. Functions • Latest news • What are you doing? Schmoozing • Invitation/Reminder • Interaction > Feedback • Draw attention • Stay in touch... 102 #04 > Facebook #04 > FacebookMonday 11 June 12
  103. 103. 103 #04 > Facebook #04 > FacebookMonday 11 June 12
  104. 104. 104Monday 11 June 12
  105. 105. 105Monday 11 June 12
  106. 106. 106Monday 11 June 12
  107. 107. Do you know ...? PINTerest PINterest 107 #02 > Sociale media: Definitie & VaststellingenMonday 11 June 12
  108. 108. Monday 11 June 12
  109. 109. Monday 11 June 12
  110. 110. Monday 11 June 12
  111. 111. Monday 11 June 12
  112. 112. Pitfalls 112Monday 11 June 12
  113. 113. Reputation • WHAT is being said about me ? • WHO is saying it? • WHAT action? How to follow up? 113 #05 >> Odds andValkuilen #05 Kansen en PitfallsMonday 11 June 12
  114. 114. 7 out of 10 messages on social media are positive 114Monday 11 June 12
  115. 115. Reputation The internet never forgets! 115 #05 >> Odds andValkuilen #05 Kansen en PitfallsMonday 11 June 12
  116. 116. About BP but not from BP... 116 #05 >> Odds andValkuilen #05 Kansen en PitfallsMonday 11 June 12
  117. 117. NO MAGIC BUT STRATEGY 117 #06 > On the line, get set, GOMonday 11 June 12
  118. 118. Social Media Roadmap 118 #06 > On the line, get set, GOMonday 11 June 12
  119. 119. Leaflet & pills... Helpful 6. ToekomstMonday 11 June 12
  120. 120. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstMonday 11 June 12
  121. 121. Pixular Pixular.beMonday 11 June 12
  122. 122. To score, you must shoot 122Monday 11 June 12
  123. 123. Customer connected Employees are your company’s rock stars E. Lee - http://flic.kr/p/7o45Qb Photo by PeterMonday 11 June 12
  124. 124. There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomerMonday 11 June 12
  125. 125. ... Photo by janineomg - http://flic.kr/p/7Lsz4BMonday 11 June 12
  126. 126. THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ LISTENMonday 11 June 12
  127. 127. #01 It’s about conversations, and the best communicators start as the best listeners Brian SOLISMonday 11 June 12
  128. 128. LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & CompetitorsMonday 11 June 12
  129. 129. LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/EngagorMonday 11 June 12
  130. 130. #01Monday 11 June 12
  131. 131. Monday 11 June 12
  132. 132. Monday 11 June 12
  133. 133. THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://flic.kr/p/5Mf7xAMonday 11 June 12
  134. 134. GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goalsMonday 11 June 12
  135. 135. GOALS #02 Make sure your goals fit into the overall marketing strategy of your company Commandment II: Thou shall determine your goalsMonday 11 June 12
  136. 136. THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://flic.kr/p/6pLTXuMonday 11 June 12
  137. 137. AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall define your targetsMonday 11 June 12
  138. 138. WHICH CHANNELS?Monday 11 June 12
  139. 139. CHANNELS #04Monday 11 June 12
  140. 140. THOU SHALL DEFINE YOUR Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKSMonday 11 June 12
  141. 141. BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • ....Monday 11 June 12
  142. 142. THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq ORGANIZEMonday 11 June 12
  143. 143. ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organizeMonday 11 June 12
  144. 144. #09 Social Media Policy Good agreements = good friends!Monday 11 June 12
  145. 145. #09 EmployeesMonday 11 June 12
  146. 146. #09 No mother-in-law!Monday 11 June 12
  147. 147. #09 Trust creates TrustMonday 11 June 12
  148. 148. #09 Responsibility GuidelinesMonday 11 June 12
  149. 149. #09 Make one person SM-masterMonday 11 June 12
  150. 150. THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGRATEMonday 11 June 12
  151. 151. INTEGRATE #07 • Both offline and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social mediaMonday 11 June 12
  152. 152. Monday 11 June 12
  153. 153. Monday 11 June 12
  154. 154. LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERSMonday 11 June 12
  155. 155. F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fansMonday 11 June 12
  156. 156. Monday 11 June 12
  157. 157. TELL OTHERS YOUR STORY Photo by Images by John K - http://flic.kr/p/6kfzwSMonday 11 June 12
  158. 158. CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questionsCommandment IX: Thou shall start the conversationMonday 11 June 12
  159. 159. THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUSTMonday 11 June 12
  160. 160. OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjustMonday 11 June 12
  161. 161. Text http://tomfishburne.comMonday 11 June 12
  162. 162. Engagement #10 • Participation: listen - act - interact • Compelling content • Tell your storyMonday 11 June 12
  163. 163. #10 Listen Learn Engage ActMonday 11 June 12
  164. 164. exeptional livingMonday 11 June 12
  165. 165. And what have we learned today? 165Monday 11 June 12
  166. 166. #11 Create (Eva) Content for your audience and make your audience Content 166Monday 11 June 12
  167. 167. CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items 167 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startMonday 11 June 12
  168. 168. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 168 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startMonday 11 June 12
  169. 169. And now, jump ! 169Monday 11 June 12
  170. 170. #12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtTMonday 11 June 12
  171. 171. Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMOMonday 11 June 12
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×