7 Ways to Increase Quality Attendance

610 views
496 views

Published on

Using Exhibitor Partnership Programs, Speaker/Committee Viral Programs and VIP programs can help increase your show attendance. This presentation highlights new ideas to capture and retain quality attendees.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

7 Ways to Increase Quality Attendance

  1. 1. 7 Ways to Increase Quality Attendance Key Findings from the Attendee Acquisition Roundtable (AAR)
  2. 2. INTRODUCTIONS Sam Lippman President, Lippman Connects Jamie Reesby Show Director, Access Intelligence Christian Piencka Manager of Marketing Analytics, MDG
  3. 3. AGENDA I. Self-Introductions II. Attendee Acquisition Best Practice Study III. Research IV. Maximizing Data V. Performance Measurement VI. Multipliers VII. New Media & Technologies
  4. 4. ATTENDEE TRENDS # of Attendees 2011 2012 2013 Growing 39% 64% 52% Staying the Same 32% 28% 33% Declining 29% 8% 15% – “JJ&K Attendee Acquisition Study”
  5. 5. MARKETING SPEND 16% of overall event budget committed to attendee marketing and promotion $27 - $140 Marketing Spend/ Attendee $56 - $200 Marketing Spend/ NEW Attendee – “JJ&K Attendee Acquisition Study”
  6. 6. RESEARCH: WHAT ROLE DOES IT PLAY 1% 34% Marketing promotion budget allocated to marketing research Perceive marketing research as threat or challenge 30% Never conduct audience research – “JJ&K Attendee Acquisition Study”
  7. 7. MAXIMIZING DATA Collecting • Registration Data • Primary Research • Secondary Research • Website Date Utilizing • Creating Personas • Targeted Messaging • Media Planning • Campaign Timing
  8. 8. DATABASES • Common Challenges • 40/40/20 Rule • Potential Opportunities
  9. 9. IS IT WORKING? • Tools for Measurement • Evaluating Performance • Testing & Optimization
  10. 10. MULTIPLIERS: IDENTIFYING AND EMPOWERING THEM • Exhibitor Partnership Programs • VIP Programs • Speaker/Committee Viral Programs
  11. 11. NEW MEDIA & TECHNOLOGIES • Social Media • Mobile Apps & Responsive Websites • Emerging Tools
  12. 12. THE NEXT GENERATION ENGAGE Millennials CLOSE the gap
  13. 13. QUESTIONS?

×