Email Marketing Getting Started Guide

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Easy to get started
Cost Effective
Relationship Management
Lead Generation
Direct Marketing/Sales
$48.29 ROI (DMA)

Reporting Tools
Dedicated IP Address
SPF and Sender ID compliance
ISP and mailbox relations
Text & HTML

Mailing behaviour
SPAM Score
List Maintenance
White List/Black List
Utilize Test Accounts
Return Path

Relevancy
Frequency
Segmentation
Customer Choice
From Name & Address
Subject Line
Design

Newsletters
Marketing Offers
Reminders
Confirmations
Transactional Msgs with Cross promotion

Automate Program
Test & Measure

Co-registration
Go Social
PPC Campaigns
Offline (Trade shows, face to face, sales staff)
Provide Value
Be Bold with your ideas

Email Marketing Getting Started Guide Steve Lionais slionais@isl.ca Twitter: slionais
Photo: Flickr user SC Fiasco Why Send Email?
Lead Generation
The Economy Photo: Flickr user kevindooley
Email Service Providers
Photo: Flickr user kamshots Deliverability
Photo: Flickr user NDevilTV Inﬂuence Performance
Email Design Photo: Flickr user benjaminlansky
Send Lots of Email Photo: Flickr user Charles Williams
Grow Your List Photo: Flickr user brandi666
Photo: Flickr user Newsbi Pix • Service Provider • Deliverability • Good Design • List Growth
slionais@isl.ca www.slideshare.net/slionais