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Why Slingshot SEO?
 

Why Slingshot SEO?

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    Why Slingshot SEO? Why Slingshot SEO? Document Transcript

    • AN INTRODUCTION
    • About us Slingshot SEO is driven by our passion for the Internet and our endless fascination with the way it’s changing the world.Search is at the heart of how people andbusinesses experience the web. What happensin search shapes how the Internet (and the Slingshot SEO Visioneconomy) works – it has become the lynchpin ofour daily lives, the heartbeat of our society. To continually lead deserving brands to dominance in the ever-Search is the ultimate proving ground for the evolving world of search, and toquality and merits of businesses. It is set up sothat the good guys win and the bad guys are share what we learn with the world.driven away.It’s our honor to play a role in the advancementof search, namely by helping deserving brandsachieve search dominance. Slingshot SEO worksexclusively with “good guys,” and we help themwin, the right way, every time.
    • Why SEO? Whether you’re a small business or Fortune 50, potential customers from Chicago to China are searching for the products and services you sell. Having the right strategy to optimize your brand online can go a long way in determining whether your business flourishes or falters.Advantages of SEO:» First-page organic results offer more powerfulbranding and positioning. Some 62 percent of “Now, agencies don’t just have to do whatsearchers click a first-page result, according to they’ve always done – create ads and buythe DIYSEO blog. Google prides itself on delivering media – they must also attract, motivate,the most digitally relevant and useful results to and engage specific audiences with a brand’ssearchers, so if you’re on the first page of organic content. Agencies have to “earn” media forresults, you basically have the Google stamp of their clients in addition to buying it.”approval for that particular keyword.* — AdAge Digital (Dec. 2011)  “Provide unique and relevant content that gives users a reason to visit your site first.” — Google Webmaster Guidelines (Dec. 2011) *For more information, visit our website at www.slingshotseo.com to see our guide on How to Value SEO 4
    • Why Slingshot SEO?Slingshot SEO’s results are driven bya tireless passion to master the scienceof search. Unlike other SEO companies,Slingshot SEO offers you not just guidance andexperienced advice on how to approach your brand’s digitalpresence – we also execute on those plans. And perhapsmost importantly, SEO is the only thing we do – we don’tbuild websites or offer email marketing or sell toasters. Wejust do SEO. And we do it well.
    • How do we do it?At Slingshot SEO, we practice a methodology to get to the science of search engine optimization.We’ve broken this applied methodology, CLASS, into five buckets to help you easily understandhow it impacts your SEO success. Each CLASS element — Content, Link Graph Optimization,Architecture, Social and Strategy — provides our clients with strategic insights to begin buildinga solid and successful SEO campaign in a field defined by constant change. 6
    • CONTENT We’re Here to Help You Be Successful, Not Replace You SEO begins with great content. Search engines read exactly what your site says and determines whether it’s worthy of ranking or not. Slingshot SEO is dedicated to providing highly relevant content that users and search engines love from inception throughOWNED CONTENT placement, saving you time and internal resources. In fact, a recent study by MarketingSherpa states, “76% of B2B companies say content creation is very or somewhat difficult to create.” Content Creation was found to be the MOST effective of all SEO tactics.” - Marketing Sherpa 2011 Search Marketing Benchmark Report RICH MEDIA 7
    • LINK PROFILEYou Don’t Need To Hire a Researcher,That’s Why We’re Here.At Slingshot SEO, we often compare links toreferences on a resume. Just like references, “Why bother with a number that’s at bestgreat links are an endorsement of content. Our three steps removed from your actualteam of dedicated experts seeks out the right goal, when you could instead directlyrelationships for your brand, turning them into measure what you want to achieve?”digital signals that show relevance to search — Susan Moskwa, Google Engineer engines and result in better rankings. 8
    • ARCHITECTURESite-wide & Templates AnalysisCanonicalizationInternal Link StructuresSite Tree DesignURL OptimizationPage SpeedGoogle Webmaster Tools AuditLeave It to the ExpertsEven the best content with all the right endorsementswon’t help your site if it’s preventing the search engines “94% of organizations say that SEOfrom understanding its pages. Our team ensures that your has become a more important leadwebsite is speaking the same language as the search bots source over the last 12 months.”and then makes only the recommendations you need, - Marketing Sherpa 2011 Search Marketing with your resources in mind, to achieve success. 9
    • SOCIALBuild Relationships Among Several Media, Not Just OneAre social signals around your brand sending the rightmessage? As search engines grow more sophisticated, theconversations happening around your brand will have greaterimpact on rankings. Social signals go far beyond popular socialmedia sites, and Slingshot SEO can help guide your social teamto engage their audiences in ways that help search enginesunderstand the importance of your brand. Web 2.0/Social Graph 10
    • STRATEGYWe’re Here to Help You Meet Your GoalsWithout clearly defined goals, it canbe tough to navigate the strategicand tactical decisions that must bemade nearly every day to achieve SEOsuccess. Slingshot SEO offers world-class consulting by a team of SEO Researchexperts that execute a full CLASSstrategy to help drive rankings andtraffic and help you make the rightcalls with the right data to show realresults that matter. VALUE Execution Recommenda tions 11
    • Custom pricing Slingshot SEO’s Pricing AlgorithmThe core components of the Slingshot SEO CLASS methodology are comparable tothose used by some of the best e-marketers in the world. We did a study on what thesesuccessful e-marketers did right in organic search and have since used this knowledgeto launch successful enterprise SEO campaigns for hundreds of clients. This data-drivenknowledge led to a defined SEO Pricing algorithm to deliver to our clients. We’ll analyze 3 areas:  • Your owned content vs. your top competitor’s within each element of CLASS • The amount of earned media required to become relevant for category keywords and sub-category keywords • The amount of quality content required to become relevant for a keyword category 12
    • Our storySlingshot SEO is one of the country’s leading and fastest-growing search engine optimizationfirms. It employs more than 100 search experts from its headquarters in Indianapolis andlocations across the country. Innovation is Slingshot’s hallmark. With its own in-house Research& Development Department delivering unique reports about the SEO industry, Slingshot SEO iswell-regarded as a thought leader in the ever-changing world of search engine optimization. It isthe first SEO firm to hire an Editor-in-Chief who oversees an internal team of writers and we wereranked #58 on the Inc Magazine Annual List of 500 fastest growing companies. The HistoryThe roots of Slingshot SEO can be traced to the late 1990s when three high schoolbuddies - instead of delivering pizza – used their after-school time to earn money throughbanner advertising on the automobile websites they designed. Long before search engineoptimization was an industry, Kevin, Aaron, and Jeremy were building websites and rankingthem highly on the most prominent search engines of the era. After going their separateways and graduating from college, the three “got the band back together” in 2006 to formSlingshot SEO. 13
    • Our founders Aaron Aders Aaron is a co-founder and Chief Strategy Officer of Slingshot SEO. Building on more than a decade of Internet marketing experience, Aaron has contributed in many roles including Graphic Designer, Project Manager, Systems Analyst and Chief Operations Officer. Aaron earned a Bachelor of Science in Pre-Medical Biology at Indiana University in 2004. During the following years, Aaron traveled the country working at Watson Pharmaceuticals in Phoenix, Arizona, and later for an environmental abatement company in Miami, Florida. Hewas even accepted into medical school in 2006. It was at this time that he received a call from anold friend, Jeremy Dearringer, about an SEO opportunity, and Slingshot SEO was born.Creating and managing proprietary software and processes is at the core of his contributions atSlingshot SEO. As Chief Strategy Officer, Aaron will continue to steer the strategic vision behindSlingshot SEO software and business processes.Fun fact: “My eyebrows sweat when I eat sour candy.” 14
    • Our founders Kevin Bailey Kevin is co-founder and President of Slingshot SEO. An Indiana University graduate, Kevin has more than fourteen years of Internet marketing experience involving organic search engine optimization, eCommerce, conversion rate analysis, statistical analysis, affiliate marketing and web design. Prior to co-founding Slingshot SEO, Kevin spent two years working within the technology related intellectual property strategy practice of CRA International, a publicly traded consulting firm in Chicago Illinois.Kevin’s core responsibility at Slingshot SEO is to manage the company’s overall strategic objectiveswhile also spending time on the sales side building new client relationships. He is responsible forfinance, conversion rate analysis research & development and statistical analysis.Fun fact: “When I was 17 I tried to build a YouTube style video website calledCrazyVideos.com and got sued by my web host for going over the bandwidth limitof their advertised ‘Unlimited Bandwidth Plan‘.” 15
    • Our founders Jeremy Dearringer Jeremy Dearringer is a Co-Founder and the Chief Research Officer at Slingshot SEO, an award-winning and nationally recognized SEO consulting and internet marketing firm. A Purdue University graduate, Jeremy launched his entrepreneurial pursuits by developing several e-commerce shopping sites offering products ranging from silk plants to motorcycle parts. During that time, he also built one of the largest online motorcycle community forums and a number of blogs to generate affiliate ad revenue and support his e-commerce ventures. These successes, starting during his high school years, havegiven Jeremy in excess of 13 years of experience in search engine optimization, keyword research,link building, web design, conversion rate optimization, social media, management and logistics.In 1997, Jeremy and his current business partners used their knowledge of SEO to build ad revenuegenerating websites and real estate websites. Their expertise and teamwork also leveraged hisfamily’s business, one of their main clients, into a period of explosive growth during a recession.The business partners’ foundation of knowledge and passion for SEO led them to form SlingshotSEO in 2006.Fun fact: “I wanted to name my first born kid Texas Chainsaw Dearringer.” 16
    • Who’s behind the scenes?Characteristics of a Slingshot SEO employee » A Slingshotter is dedicated to continually exploring new Methodical ground, staying in front of the pack, and producing impressive results for our clients. Smart Reliable » A Slingshotter must have the passion to learn, the creativity to explore, and the courage to add their voice to a constant Driven Curious and demanding conversation. Collaborative » We work hard, stay late, and have absolutely no time for negativity or passivity. We test These aren’t only the characteristics of our ourselves and each other, and we love the fact that we work in people, they are the characteristics of our an industry that is completely brand. We value these traits in each other, fluid and evolving. our organization and our clients. 17
    • Who do we serve?We serve deserving brands. The word deserving has fallen ontohard times in recent years, because to some people it smacks of entitlement,while to others it carries the threat of unfair evaluation and judgment. But whenit comes to using a search engine, everybody agrees: the best-fitting searchresults deserve to be displayed first. The art, philosophy and science of searchare all about determining which results are best suited to be shown first.Slingshot SEO works exclusively with deserving brands: companies whoseproducts and services are the best fit for their targeted audiences. It’s aphilosophical choice, really. When we facilitate matches between deservingbrands and the world, we help the world and the “good guys” win. We becomea positive force. We get to feel good about our industry, about the impact ourlife’s work is having, and about the precise and measurable connections betweenbrands and customers we build. And those results are how we know we deserveto serve the clients we serve.DIGITAL RELEVANCE FOR DESERVING BRANDS 18
    • Who are some of our clients?
    • Our promise to our clientsWe’re in this to see you succeed. We believe in the work ethic and merit-based worldview that built America’s greatest businesses and leaders,and we want you to join us in this way of life. We will uncover yourstrengths, explore your opportunities, and help you connect with yourtargeted audiences exactly where that connection will produce thestrongest benefit to your brand. We will always be the world’s mostprepared guide and partner for your brand as changes and challengesarise in the search industry. We will be accessible, responsive, proactiveand results-obsessed about your business. We will help you claim anddefend the market visibility your hard work has earned you, and you willget our best effort every day, every dollar. 20
    • What our clients are saying My client has advanced their suite of products to help marketers build measurable results Our climb to the top (of the SERP) well beyond their competition. Promoting their with Slingshot SEO has been exciting brand with the assistance of Slingshot SEO has for both of us. Our rankings have been incredibly successful. The company is skyrocketed and the site content growing rapidly internationally and their share has become more appealing to of voice online dominates their industry. our clients. Slingshot SEO shares —CEO, DK New Media our enthusiasm and love of a job well done, so celebrating each accomplishment is rewarding in all senses of the word. —Snr. Internet Marketing Manager SEO had been a quiet corner of our marketing strategy until our traffic and conversions exceeded projections this year. Now our in-house efforts are in the limelight and we’re able to execute on our longtime SEO wish list for the site. Our relationship with Slingshot over this pastWe essentially went from zero year has been key – they bring great ideasrankings with a brand new to the table and make sure weremembercompany, to now being a dominate SEO fundamentals.online force in our industry byranking on the first page of Google —Content Strategistin over 2,500 keyword phrases. —Director of eCommerce
    • Word on the street2010 2012» Named one of the Companies to Watch » Named one of the Best Places Toin Indiana by the Indiana Economic Work In Indiana.Development Corporation and PurdueUniversity in Association with the Edward » Stay tuned for more 2012 announcements.Lowe Foundation.2011» Awarded the TechPoint Mira Award forExcellence, Innovation and Contributionto Indiana’s Tech Economy» Named #58 on the Inc. MagazineAnnual List of 500 Fastest GrowingCompanies based on a 3-year revenuegrowth rate of 3,596% Top 100 Advertising & Marketing
    • Where can you find us? New YorkSan Francisco Indianapolis* San Diego Austin Orlando *Headquarters Slingshot SEO, Inc. 8900 Keystone Crossing Suite 100 Indianapolis, IN 46240 888.603.7337 toll-free www.SlingshotSEO.com 23
    • 8900 Keystone Crossing Suite 100Indianapolis, IN 46240888.603.7337 toll-free317.575.8904 faxinfo@SlingshotSEO.comwww.SlingshotSEO.com2012 v1