• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
"The Turkey Sandwich Strategy" - Master the Art of Repurposing
 

"The Turkey Sandwich Strategy" - Master the Art of Repurposing

on

  • 475 views

According to the Content Marketing Institute’s annual report, 64% of B2B content marketers say they are challenged with producing enough content. ...

According to the Content Marketing Institute’s annual report, 64% of B2B content marketers say they are challenged with producing enough content.

It’s likely that you understand the importance of producing high-quality content on a regular basis. Blogs, infographics and videos can increase qualified traffic and conversions. The hard part is juggling content production with all of the other day-to-day responsibilities that you have.

In this presentation, we’ll discuss the art of repurposing: leveraging existing content in order to scale future content production in an economical and pain-free way.

Statistics

Views

Total Views
475
Views on SlideShare
473
Embed Views
2

Actions

Likes
2
Downloads
5
Comments
0

1 Embed 2

https://twitter.com 2

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Starting with a webinar is a great idea, because you will have 4 NEW pieces of content built in without having to do anything.
  • Starting with a webinar is a great idea, because you will have 4 NEW pieces of content built in without having to do anything.

"The Turkey Sandwich Strategy" - Master the Art of Repurposing "The Turkey Sandwich Strategy" - Master the Art of Repurposing Presentation Transcript

  • @SlingshotSEO | www.SlingshotSEO.com
  • INTRODUCTIONS Muhammad Yasin Director of Marketing, HCCMIS @MuhammadInc Steven Shattuck Community Manager, Slingshot SEO @StevenShattuck @SlingshotSEO | www.SlingshotSEO.com
  • THE CASE FOR CONTENT @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • CREATING ENOUGH CONTENT IS HARD @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • CMI “64% of B2B content marketers say they are challenged with producing enough content.” @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • THE ANSWER: REPURPOSING @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • TURKEY SANDWICH STRATEGY 1 RICH MEDIA CONTENT @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • REPURPOSE 1 2 4 5 6 7 3 8 @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • THIS WEBINAR AS A TURKEY @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • WEBINAR GOOGLE+ SLIDEDECK NOTES/OUTLINE AUDIO HANGOUT RECORDING @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • WEBINAR GOOGLE+ SLIDEDECK NOTES/OUTLINE AUDIO HANGOUT RECORDING TRAINING RECAP BLOG SLIDESHARE PODCAST TRANSCRIPTS YOUTUBE VIDEO MATERIALS POST QUOTES BLOG POSTS PRINT MATERIAL INFOGRAPHIC WHITE PAPER @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • HOW TO GET STARTED @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • HOW TO GET STARTED • Identify opportunities • Produce the "turkey" • Define possible repurposed elements before releasing the "turkey" • Execute • STRETCH • Measure and refine • Don’t forget: have fun and be creative! @SlingshotSEO | www.SlingshotSEO.com@MuhammadInc @hccmis
  • @SlingshotSEO | www.SlingshotSEO.com
  • WE STAY ON TOP OF BESTPRACTICES, EMERGINGTRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THEINDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for moreinformation @SlingshotSEO | www.SlingshotSEO.com
  • WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com