The Lifecycle of Infographic Creation

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It's likely that you've seen an infographic online before. Maybe you've even shared one with your friends through social media. But have you ever wondered what goes into the creation of an …

It's likely that you've seen an infographic online before. Maybe you've even shared one with your friends through social media. But have you ever wondered what goes into the creation of an infographic?

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  • SB Target AudienceBrainstorming with client and rich media teamWho are we targeting – Social Investigation and InfluencersThe intent/ PR initiatives to considerPromo opportunities to considerSeasonal considerationsMY – Seek Inspiration for Overall Structure - Gather Feedback/ Litmus Test
  • MY – Providing existing material that relates to the concept and other section considerationSB – Co-Occurrence terms (search) & Buzz words (Business intent) – for focusing the concept from a broad ideaIs the data available that we assume is the best concept – credible sourcesDocument data to be included in sections. The story may deviate a bit based on what’s available, so revisiting release strategy may be necessary.
  • Sift through the data collected in the research doc, approved by client and determine the content that fits best for the vision of the graphic/ the story.Other considerations: Visual potential of the sections, Social influence, How fitting for distribution strategy
  • Texture, color, typography, treatment, functionality of zipped up sections etc.
  • Editorial for content andquality

Transcript

  • 1. INTRODUCTIONS Muhammad Yasin Head of Social Media, HCCMIS @MuhammadInc Sharlene Boodram Viral Media Coordinator, Slingshot SEO Slingshot Tenure: 2yrs @SharleneBoodram @SlingshotSEO | www.SlingshotSEO.com
  • 2. IDEATION Step One @SlingshotSEO | www.SlingshotSEO.com
  • 3. Ideation » » Seek inspiration for overall structure » Look at old-school media » How can it translate into modern technology? » Opportunities for target audience » Social Media monitoring @SlingshotSEO | www.SlingshotSEO.com
  • 4. CONCEPTUALIZATION and RESEARCH Step Two @SlingshotSEO | www.SlingshotSEO.com
  • 5. Conceptualization »Research »» Keyword Research» Find credible sources» Start to compose the story» Further define target audience and appropriate distribution channels @SlingshotSEO | www.SlingshotSEO.com
  • 6. CREATIVE BRIEF Step Three @SlingshotSEO | www.SlingshotSEO.com
  • 7. Creative Brief »» Meet with client and designer» Look at research from editorial team» Pitch the story and whiteboardHere, the story reallybegins to evolve! @SlingshotSEO | www.SlingshotSEO.com
  • 8. DIGITAL WIREFRAME and MOODBOARD Step Four @SlingshotSEO | www.SlingshotSEO.com
  • 9. Digital Wireframe »Moodboard »» Designer takesnotes/sketches fromwhiteboard and translatesthem digital intowireframe and moodboard» Back and forth approvaland further development @SlingshotSEO | www.SlingshotSEO.com
  • 10. COMPLETETEAM DESIGN Step Five @SlingshotSEO | www.SlingshotSEO.com
  • 11. Complete Team Design »» Final piece is designed» Editorial approval» Client approves @SlingshotSEO | www.SlingshotSEO.com
  • 12. @SlingshotSEO | www.SlingshotSEO.com
  • 13. WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com
  • 14. WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com