SEO: After the Data

SEO: AFTER THE DATA » Using SEO Results to Take Action Slingshot SE0 & Infinitive Analytics @SlingshotSEO | www.SlingshotSEO.com

INTRODUCTIONS GEOFF BLUM Infinitive Analytics @GeoffBlum JIM HASSERT Infinitive Analytics @JHassert STEVEN SHATTUCK Slingshot SEO @StevenShattuck

SEO: AFTER THE DATA » Using SEO Results to Take Action Slingshot SE0 & Infinitive Analytics

SEO »Setting your measurement strategy » How can we identify our most impactful search terms? » What does search tell us about our customers? » How do we use data to inform content strategy? » How can we best understand SEO’s ROI? » How do I use search to make other channels more effective? » Are we effectively optimizing for our brand-based terms? » Which non-branded terms are people using to find us? » Can those who find us get what they want?

DRIVING TO SUCCESS Competitive Tactical Full View of Advantage Backward-looking Explanatory Customer Data Informed Reports & Dashboards Decisions Performance Analysis Strategic Forward-looking Predictive Basic Insights & RecommendationsReporting

ANALYTIC ECOSYSTEM Scorecards / Dashboards / Mgmt & Op Reporting Data Mining & Ad Hoc Query Analysis Statistical Modeling & Predictive Analytics Testing (MVT, A/B, etc.) Personalization, Behavioral Targeting, etc.

AFTER THE DATA »So what?Take Action!» Implemented tracking using » Analyzed branded term ROI Slingshot SEO guides » Identified alternative content» Evaluated contribution creation opportunities» Adapted strategy » Adjusted strategy with» Measured trending terms Slingshot SEO» Identified content demand» Focused content creation

@SlingshotSEO | www.SlingshotSEO.com

HIGHER PERFORMANCE THROUGHSUPERIOR ANALYTICSInfinitive Analytics collaborates with CMOs,digital marketers and their agency partners tocapture better data, understand it more clearly,and make better optimization decisions.Visit InfinitiveAnalytics.com for more info

WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com

SEO: After the Data

by Slingshot SEO on Jun 26, 2012

Accessibility

Categories

Upload Details

Usage Rights

Statistics

SEO: After the Data Presentation Transcript