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SEO: After the Data
 

SEO: After the Data

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Your website analytics tool is all set up and you’re receiving reports: now what? Geoff Blum and Jim Hassert from Infinitive Analytics will discuss how data can influence your SEO efforts, as well ...

Your website analytics tool is all set up and you’re receiving reports: now what? Geoff Blum and Jim Hassert from Infinitive Analytics will discuss how data can influence your SEO efforts, as well as strategies for data interpretation and implementing changes to your strategy.

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    SEO: After the Data SEO: After the Data Presentation Transcript

    • SEO: AFTER THE DATA » Using SEO Results to Take Action Slingshot SE0 & Infinitive Analytics @SlingshotSEO | www.SlingshotSEO.com
    • INTRODUCTIONS GEOFF BLUM Infinitive Analytics @GeoffBlum JIM HASSERT Infinitive Analytics @JHassert STEVEN SHATTUCK Slingshot SEO @StevenShattuck
    • SEO: AFTER THE DATA » Using SEO Results to Take Action Slingshot SE0 & Infinitive Analytics
    • SEO »Setting your measurement strategy » How can we identify our most impactful search terms? » What does search tell us about our customers? » How do we use data to inform content strategy? » How can we best understand SEO’s ROI? » How do I use search to make other channels more effective? » Are we effectively optimizing for our brand-based terms? » Which non-branded terms are people using to find us? » Can those who find us get what they want?
    • DRIVING TO SUCCESS Competitive Tactical Full View of Advantage Backward-looking Explanatory Customer Data Informed Reports & Dashboards Decisions Performance Analysis Strategic Forward-looking Predictive Basic Insights & RecommendationsReporting
    • ANALYTIC ECOSYSTEM Scorecards / Dashboards / Mgmt & Op Reporting Data Mining & Ad Hoc Query Analysis Statistical Modeling & Predictive Analytics Testing (MVT, A/B, etc.) Personalization, Behavioral Targeting, etc.
    • AFTER THE DATA »So what?Take Action!» Implemented tracking using » Analyzed branded term ROI Slingshot SEO guides » Identified alternative content» Evaluated contribution creation opportunities» Adapted strategy » Adjusted strategy with» Measured trending terms Slingshot SEO» Identified content demand» Focused content creation
    • @SlingshotSEO | www.SlingshotSEO.com
    • HIGHER PERFORMANCE THROUGHSUPERIOR ANALYTICSInfinitive Analytics collaborates with CMOs,digital marketers and their agency partners tocapture better data, understand it more clearly,and make better optimization decisions.Visit InfinitiveAnalytics.com for more info
    • WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com