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Rethinking infographics

by Slingshot SEO

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Infographics can play a major role in SEO, and when designed correctly, can prove to be an entertaining and engaging way to display sometimes complicated data. Join Pete Gall, Director of Brand & ...

Infographics can play a major role in SEO, and when designed correctly, can prove to be an entertaining and engaging way to display sometimes complicated data. Join Pete Gall, Director of Brand & Content Strategy at KA+A, Kurtis Beavers, Senior Designer & Illustrator at KA+A, and Sharlene Boodram, Viral Media Coordinator at Slingshot SEO as they shares their experiences with producing and distributing successful infographic campaigns for clients.

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Rethinking infographics Presentation Transcript

About Slingshot SEO provides professional SEO services to more than 100 clients across the country. We are driven by a tireless passion to make deserving brands digitally relevant. Slingshot SEO was ranked #58 on the 2011 list of Inc’s 500 Fastest Growing Companies, and was #14 on the 2011 Tech200.

About KA+A is a multi-disciplinary brand and experience design consultancy. We help companies define, articulate and execute brand strategies and user experiences that drive long- term success.

2011 Assessment Links •Expected Range 1-40 •Case study: • 3rd party site • 669 links • 7988 social shares Social •Expected Range 500-9000 •Case study: • self hosted • 24 links • 7664 social shares #RethinkIG

How infographics help SEO Add topical relevance to a keyword and product category Drive search traffic Increase brand visibility Build domain trust and authority through links #RethinkIG

3 Things to considerBefore building your infographic 1 2 3 audience message delivery #RethinkIG

How we interact… #RethinkIG

#RethinkIG

Placement Options A B C SELF HOSTED 3rd party both consider Social Sharing Traffic Links #RethinkIG

Building for Virality Social Sharing Buttons Facilitates social sharing Drives diverse traffic to the landing page #RethinkIG

Building for Virality Anchor Text Link Keyword links to the page within a domain we are trying to rank #RethinkIG

Building for Virality Alt Image Text paradise-or-peril-infographic Brief description of what the image is in the correct context #RethinkIG

Building for Virality Embed Code Increases the potential for reposting of the graphic by viewers #RethinkIG

Re-Squeezing the Orange:When to bring infographics back to life Right right Time message right audience #RethinkIG

Re-Squeezing the Orange:Tips for bringing infographics back to life Promote on different social platforms Promote at different times to reach a new audience Conduct different promotional tactics to increase exposure #RethinkIG

Re-Squeezing the Orange:Benefits of bringing infographics back to life Increased opportunity for discovery Increased brand visibility Increased traffic and social engagement Increased link potential Pete Gall| Director of Brand & Content Stragety | KA+A | @PeteGall #RethinkIG

Infographics – Growth Over Time Pageviews Links60k 30k40k 20k20k 10k 0 05/09 06/08 07/10 08/11 09/11 0 05/09 06/08 07/10 08/11 09/11 Social Shares 60k 40k 20k 0 05/09 06/08 07/10 08/11 09/11 #RethinkIG

Track your results! #RethinkIG

Interested in learning more?Visit: http://www.slingshotseo.com/clients/case-studies/