Panda & Penguin Google Algorithm Updates - Your Questions Answered - Slingshot SEO

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Jesse Laffen, our Director of SEO Performance, and Casey Szulc, the head of our Research & Development department will discuss what changes were brought on by the Panda and Penguin Google algorithm …

Jesse Laffen, our Director of SEO Performance, and Casey Szulc, the head of our Research & Development department will discuss what changes were brought on by the Panda and Penguin Google algorithm updates and how they might effect you. Jesse and Casey will share their knowledge and answer your questions about the recent Google updates.

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  • 1. INTRODUCTIONS JESSE LAFFEN Director of SEO Performance Slingshot Tenure: 3.5yrs @jlaffen jesse@slingshotseo.com +Jesse Laffen CASEY SZULC Statistician Slingshot Tenure: 1.5yrs casey@slingshotseo.com @SlingshotSEO | www.SlingshotSEO.com
  • 2. PENGUIN» APRIL 24, 2012 @SlingshotSEO | www.SlingshotSEO.com
  • 3. PENGUIN » APRIL 24, 2012Targeted those using “aggressive webspam tactics” » Keyword stuffing » Low quality article marketing and blog spam » Overuse of exact match anchor text » Overuse of exact match domains » Link schemes » Unnatural link profiles @SlingshotSEO | www.SlingshotSEO.com
  • 4. PANDA» FEBRUARY 23, 2011PANDA 3.6 » APRIL 27, 2012 @SlingshotSEO | www.SlingshotSEO.com
  • 5. PANDA » FEBRUARY 23, 2012PANDA 3.6 » APRIL 27, 2012 » Overall Site Quality » Duplicate Content » Content Farms » Excessive Ads above the fold » Rolling update (continuous changes) @SlingshotSEO | www.SlingshotSEO.com
  • 6. SIMILARITIESbetween penguin & panda @SlingshotSEO | www.SlingshotSEO.com
  • 7. PENGUIN & PANDA SIMILARITIES » WEBSPAM FILTERS not manual penalties or “Algorithm Updates.” » Both have SITE-WIDE IMPACTS @SlingshotSEO | www.SlingshotSEO.com
  • 8. DIFFERENCESbetween penguin & panda @SlingshotSEO | www.SlingshotSEO.com
  • 9. PENGUIN PANDA» Targeted Webspam » Targeted Content» Affects roughly 3.1% » Affects roughly 12% of English queries queries refreshed only affects a few websites» “Not focused on » Has had rolling updates improving quality since February 23, 2011 search results” –Rand Fishkin @SlingshotSEO | www.SlingshotSEO.com
  • 10. @SlingshotSEO | www.SlingshotSEO.com
  • 11. WE STAY ON TOP OF BESTPRACTICES, EMERGING TRENDS,PEER REPORTING, & CHANGESIN THE SCIENCE OF THE INDUSTRYSO WE CAN RESPOND TO THEREALITIES WE ENCOUNTER.Visit SlingshotSEO.com/Resources for more information @SlingshotSEO | www.SlingshotSEO.com